Advertising Real

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

How would you like the reward of real estate without the risk of renters? Your options have evolved because the world of real estate is changing. No longer does a real estate investor need to rely on the complicated process of buying at a discount, renovating and selling it for a profit. Now, more than ever, you can build a profitable portfolio of properties without it becoming a logistical nightmare. New technology, rules and regulations have changed the way things are done. This book will give you the knowledge and tools to become the "complete investor" in today's market. By applying the...

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

Montreal, 1947. To support her once-prosperous family, June Grant joins a steno pool in a prestigious advertising firm. For June, it’s hard to imagine having the kind of life her parents want—the kind of life her sister Daisy has, with a well-off husband and two precocious kids. But Daisy might not be a picture-perfect housewife after all. As June makes her own waves in the advertising world, she probes a hidden side of her sister’s life.

Look, let's be real. Facebook Ad strategies are not enough. You should also need to learn how to protect your Facebook advertising assets. Why? Because restricted ad account is NO JOKE! No ad strategies will work on a restricted ad account. That's why I walk you through everything you need to know about real estate ad restrictions, including: ✅ What they are. ✅ How to prevent them. ✅ What to do if you've already been hit with one including word-for-word appeal scripts and strategies. ✅ And what if it's FINAL restriction? (You will learn the secret to that too.) After reading this, ...

Are you ready to venture into the world of real estate but don't know where to start? This introduction serves as your treasure map, outlining the foundational principles that will guide you through the labyrinth of real estate marketing.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

Have you ever wanted to expand your brand and product sales through e-commerce marketing? Have you ever wanted to use Facebook Ads? Do you want to grow your business through the best social media company of the moment? Then keep listening! Facebook Ads are your best approach to ensure you reach your target audience effectively while saving your revenues! This audiobook enables you to understand how to maneuver and develop the most successful ads in the e-commerce sector. This audiobook gives clear guidelines for Facebook advertising.

Not getting the results you want from your career? Maybe it is time to do something different. It is time to think differently. The ideas in this book will not make you a marketing expert, but they will help you think like one - a guerrilla marketing expert. Like guerrilla warfare, guerrilla marketing employs creative tactics to win in a highly competitive environment and unforgiving landscape.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of 21st-century business can afford to ignore. From Christopher Locke, the mind behind The Cluetrain Manifesto.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!

Ethical decision-making is at the heart of every successful real estate career. Conquer Real Estate Ethics provides a clear, concise guide to professional standards, agency duties, and legal responsibilities. Whether you’re preparing for a licensing exam or working as a licensed agent, this book delivers practical explanations and real-world scenarios to help you navigate tricky ethical situations with confidence and clarity. You’ll learn how to apply key principles like loyalty, obedience, confidentiality, and full disclosure in everyday transactions. Topics include dual agency ethics,...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Monica Leonelle is an expert on writing, authorship, and publishing. Not only does she teach this stuff, but she does this in her day to day business as well. As a matter of fact, she’s written over a half a million words of fiction, spread across numerous genres and series, most notably her young adult urban fantasy and paranormal romance series, which is called Waters Dark and Deep. Monica also writes about indie publishing at her site, ProseOnFire.com. Her most recent non- fiction series, Growth Hacking for Storytellers has helped thousands of authors to write faster, become better ...

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.