Nightingale-Conant: Marketing10 books in series
Channels of Profit Publisher's Summary
Turn "someday" into PAYDAY through the magic of multi-channel marketing! Don't run from today's new marketing opportunities - master them!
It doesn't matter how strongly you believe in your product, how unique, valuable, exciting, or useful it is, or how many people need it. If you aren't marketing it effectively, you're never going to sell enough of it to stay afloat…much less generate the kind of blockbuster profits you dream about.
And in today's world, effective marketing means multi-channel marketing.
In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.
Step by step and detail by detail, MaryEllen tells you how to conceptualize and launch smart, inexpensive campaigns in today's most lucrative marketing channels, including:
- Online Advertising
- Social Media
- The New Telemarketing Model
- Direct Mail
- Print Advertising
- Television and Radio
- Joint Ventures and Affiliate Marketing
- And more!