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    • Scientific Advertising Today

    • By: Tony Melvin
    • Narrated by: Torry Clark
    • Length: 3 hrs and 31 mins
    • Unabridged
    • Overall
      2.5 out of 5 stars 2
    • Performance
      2 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown.

    Regular price: $14.95