Showing results by publisher "Flows Publishing"
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Scientific Advertising Today
- By: Tony Melvin
- Narrated by: Torry Clark
- Length: 3 hrs and 31 mins
Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown.
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Regular price: $14.95