Showing results by author "Alison Stratten"

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    • UnMarketing, Second Edition

    • Everything Has Changed and Nothing is Different
    • By: Scott Stratten, Alison Stratten
    • Narrated by: Allison Stratten, Scott Stratten
    • Length: 6 hrs and 51 mins
    • Unabridged
    • Overall
      5 out of 5 stars 12
    • Performance
      5 out of 5 stars 12
    • Story
      5 out of 5 stars 12

    UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.

    • 5 out of 5 stars
    • Easy to follow & understanding Marketing tips

    • By goat in boston on 08-06-18

    Regular price: $19.95

    • UnBranding

    • 100 Branding Lessons for the Age of Disruption
    • By: Scott Stratten, Alison Stratten
    • Narrated by: Scott Stratten, Alison Stratten
    • Length: 7 hrs and 31 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 4
    • Performance
      2.5 out of 5 stars 3
    • Story
      4 out of 5 stars 3

    We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.

    • 2 out of 5 stars
    • Scott performance great; Alison not so...

    • By Mike Hill on 08-10-18

    Regular price: $19.95

    • UnSelling

    • The New Customer Experience
    • By: Scott Stratten, Alison Kramer
    • Narrated by: Scott Stratten, Alison Kramer
    • Length: 6 hrs and 31 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 66
    • Performance
      4 out of 5 stars 58
    • Story
      4 out of 5 stars 56

    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

    Regular price: $19.95