Mostrando resultados por Editor "Penguin Audio" en Empresas y Profesiones

Scaling up is something most founders aspire to, especially once the tricky start-up phase has been navigated. It can increase your reach and futureproof your business. But how do you 'scale'? And how does it differ from 'flipping' for a quick profit or slower organic growth?Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what's involved, and the strategies needed to take your business (or not-for-profit) to the next level.

Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized and how it designs products.

In Thrive, Arianna Huffington, the co-founder and editor-in-chief of the Huffington Post and one of the most influential women in the world, has written a passionate call to arms, looking to redefine what it means to be successful in today’s world. She likens our drive for money and power to two legs of a three-legged stool. It may hold us up temporarily, but sooner or later we’re going to topple over. We need a third leg – a Third Metric for defining success – in order to live a healthy, productive, and meaningful life.

In The Freelance Bible, award-winning entrepreneur and freelancer Alison Grade guides you through absolutely everything that you need to know to start your successful self-employed life. Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work-life balance, negotiate deals and value your time as you become more established. The Freelance Bible is your complete guide to turning your talent into a fulfilling and sustainable career.

A book for the science-loving reality-romantic in all of us, You Don’t Have to Have a Dream offers Tim Minchin’s inimitable thoughts and advice on life, art, success, kindness, love, and thriving in a meaningless universe. Drawn from three of his iconic commencement addresses, it’s a rallying cry for creativity, critical thinking, and compassion in our daily lives.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Reporting and personal testimonials have exposed racism in every institution in this country. But knowing that racism exists isn’t nearly enough. Social media posts about #BlackLivesMatter are nice, but how do you push leadership towards real anti-racist action? Diversity and inclusion strategist Y-Vonne Hutchinson helps tech giants, political leaders, and Fortune 500 companies speak more productively about racism and bias and turn talk into action.

Pig Wrestling is a simple story with a powerful message. Whenever we find ourselves wrestling with a sticky situation, we need to stop struggling and instead take the time to clean our thinking. Through a short story about a young manager who is struggling to create the change that he needs, the book introduces the principles of ‘Problem Cleaning’ in a truly memorable way. Based on the authors’ work with the world’s elite sports and business performers, Pig Wrestling gives us the tools to create change whenever and wherever we need it.

Who Moved My Cheese? offered millions relief for an evergreen problem: unanticipated and unwelcome change. Now its long-awaited sequel digs deeper, to show how listeners can adapt their beliefs and achieve better results in any field. Johnson's theme is that all of our accomplishments are due to our beliefs: whether we're confident or insecure, cynical or positive, open-minded or inflexible. But it's difficult to change your beliefs - and with them, your outcomes. Find out how Hem, Haw, and the other characters from Who Moved My Cheese? deal with this challenge.

The untold history of the surprising origins of the "gig economy" - how deliberate decisions made by consultants and CEOs in the '50s and '60s upended the stability of the workplace and the lives of millions of working men and women in postwar America.

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. Despite the company's significance to the on-demand economy and the mobile revolution and the battle for global dominance that Kalanick is waging against politicians and taxi companies all over the world, the full story behind Uber has never been told.

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making.

Why is good leadership so rare? Everyone has to manage up to some extent, but, frankly, some bosses are worse than others. If you're being driven crazy by a micro-manager, frequently drown under your boss' unreasonable expectations or struggle with being handed out responsibilities but no authority, international behavioural expert Thomas Erikson is here to help.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.

At the age of 26, John Roa was an aspiring but struggling entrepreneur. He was broke, racking up debt, and ready to give up on his dream of being self-made. In a final effort, he founded the design firm ÄKTA, which quickly became one of the fastest growing startups in America, and just five years later, he sold it for a fortune to Salesforce, the largest company in San Francisco. This is his account of rising from a self-described below-average student to becoming a poster boy for the successful young entrepreneur, while nearly destroying himself in the process.

When Gene Sperling was in charge of coordinating economic policy in the Obama White House, he found himself surprised when serious people in Washington told him that the Obama focus on healthcare was a distraction because it was “not focused on the economy.” How, he asked, was the fear felt by millions of Americans of being one serious illness away from financial ruin not considered an economic issue? Too often, Sperling found that we measured economic success by metrics like GDP.

We are experiencing the greatest global shift in the world of work for a century. So, how do we make the most of this unique opportunity and radically redesign the way we work - forever? Professor Lynda Gratton is the global thought-leader on the future of work. Based on 30 years of research into the technological, demographic, cultural and societal trends that are shaping work, and building on what we learnt through our experiences of the global pandemic, Lynda Gratton presents her innovative four-step framework for redesigning work.

The path to personal and professional success is not a one-way street. Most people encounter setbacks and obstacles that threaten to derail them from their chosen route. The most successful people, however, adhere to their principles and goals, capitalizing on hidden opportunities, even in the face of what many would consider unconquerable obstacles. To coin a new word - these people have STICKABILITY!

To understand how humans react and adapt to economic change we need to study people who live in harsh environments. This audiobook tells the personal stories of humans living in extreme situations, and of the financial infrastructure they create. Here, economies are not concerned with the familiar stock market crashes, housing crises, or banking scandals of the financial pages.

Penguin presents the audiobook edition of Thank You for Arguing, written and read by Jay Heinrichs - your ultimate guide to the art of winning arguments, in a brand-new edition. Everyone is always trying to persuade us of something: politicians, advertising, the media and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop culture, Thank You for Arguing shows you how to win more than your fair share of arguments.