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The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

This classic work of political theory and practice offers an account of the modern Machiavellians, a remarkable group who have been influential in Europe and practically unknown in the United States. The book devotes a long section to Machiavelli himself as well as to such modern Machiavellians as Gaetano Mosca, Georges Sorel, Robert Michels and Vilfredo Pareto. Burnham contends that the writings of these men hold the key both to the truth about politics and to the preservation of political liberty.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Written in 1941, this is the book that theorized how the world was moving into the hands of the "managers". Burnham explains how capitalism had virtually lost its control, and would be displaced not by labour, nor by socialism, but by the rule of administrators in business and in government.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

Milton Friedman and his wife, Rose, teamed up to write this most convincing and readable guide, which illustrates the crucial link between Adam Smith's capitalism and the free society. They show how freedom has been eroded and prosperity undermined through the rapid growth of governmental agencies, laws, and regulations.

lf a man cannot stand freedom, he will probably turn fascist. This, in the fewest possible words, is the essential argument in this modem classic, Escape from Freedom. The author, Erich Fromm, is a distinguished psychologist, late of Berlin and Heidelberg, now of New York City.

In Wisdom of the Ancients, Neil Oliver takes us back in time to grab hold of the ideas buried in forgotten cultures and early civilisations. From Laetoli footprints in Tanzania to Keralan rituals, stone circles and cave paintings, Oliver takes us on a global journey through antiquity. A master storyteller, drawing on immense knowledge of our ancient past, he distils this wisdom into 12 messages that have endured the test of time and invites us to consider how these might apply to our lives today. The result is powerful and inspirational, moving and profound.

Over the past three decades, citizens of democracies who claim to value freedom, tolerance, and the rule of law have increasingly embraced illiberal politicians and platforms. Democracy is in trouble - but who is really to blame? In Our Own Worst Enemy, Tom Nichols challenges the current depictions of the rise of illiberal and antidemocratic movements in the United States and elsewhere as the result of the deprivations of globalization or the malign decisions of elites. Rather, he places the blame for the rise of illiberalism on the people themselves.

True Believer reveals the life of Noel Field, an American who betrayed his country and crushed his family. Field, once a well-meaning and privileged American, spied for Stalin during the 1930s and '40s. Then, a pawn in Stalin's sinister master strategy, Field was kidnapped and tortured by the KGB and forced to testify against his own Communist comrades.

In this book, which the author calls a "culmination of 30 years of work in the history of ideas", Sowell attempts to explain the ideological difference between liberals and conservatives as a disagreement over the moral potential inherent in nature. Those who see that potential as limited prefer to constrain governmental authority, he argues. They feel that reform is difficult and often dangerous, and put their faith in family, custom, law, and traditional institutions.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

The managing editor of Christianity Today and founder of the popular Her.meneutics blog encourages women to find joy in vocation in this game-changing look at the importance of women and work.

Ian Millhiser, Vox's Supreme Court correspondent, tells the story of what the six very conservative Republicans Supreme Court justices are likely to do with their power. The Agenda exposes a radically altered Supreme Court whose powers extend far beyond transforming any individual right - its agenda is to shape the very nature of America's government, redefining who gets to have legal rights, who is beyond the reach of the law, and who chooses the people who make our laws.

One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still remarkably applicable to modern lives. In A Guide to the Good Life, Irvine offers a refreshing presentation of Stoicism, showing how this ancient philosophy can still direct us toward a better life.

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true? While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He was also producing for the ear. In the audiobook version of Talking to Strangers, you’ll hear the voices of people he interviewed - scientists, criminologists, military psychologists.

As Indigenous scientist and author of Braiding Sweetgrass Robin Wall Kimmerer harvests serviceberries alongside the birds, she considers the ethic of reciprocity that lies at the heart of the gift economy. How, she asks, can we learn from Indigenous wisdom and the plant world to reimagine what we value most? Our economy is rooted in scarcity, competition, and the hoarding of resources, and we have surrendered our values to a system that actively harms what we love. Meanwhile, the serviceberry’s relationship with the natural world is an embodiment of reciprocity.

As a botanist and professor of plant ecology, Robin Wall Kimmerer has spent a career learning how to ask questions of nature using the tools of science. As a Potawatomi woman, she learned from elders, family, and history that the Potawatomi, as well as a majority of other cultures indigenous to this land, consider plants and animals to be our oldest teachers.

Here are the thrills, grandeur, and unabashed fun of the Greek myths, stylishly retold by Stephen Fry. The legendary writer, actor, and comedian breathes life into ancient tales, from Pandora's box to Prometheus's fire, and transforms the adventures of Zeus and the Olympians into emotionally resonant and deeply funny stories, without losing any of their original wonder. Learned notes from the author offer rich cultural context. This volume is a doorway into a captivating world.

For much of the 20th and 21st centuries, women’s sexuality was an uncharted territory in science, studied far less frequently - and far less seriously - than its male counterpart. That is, until Emily Nagoski’s Come As You Are, which used groundbreaking science and research to prove that the most important factor in creating and sustaining a sex life filled with confidence and joy is not what the parts are or how they’re organized but how you feel about them.

America’s backstory is a whitewashed mythology implanted in our collective memory. It should come as no surprise that the dominant narrative of American history is blighted with errors and oversights—after all, history books were written by white men with their perspectives at the forefront. It could even be said that the devaluation and erasure of the Black experience is as American as apple pie. In Black AF History, Michael Harriot presents a more accurate version of American history.

We are approaching a critical threshold in the history of our species. Everything is about to change. Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.

When Graydon Carter was offered the editorship of Vanity Fair in 1992, he knew he faced an uphill battle—how to make the esteemed and long-established magazine his own. Not only was he confronted with a staff that he perceived to be loyal to the previous regime, but he arrived only a few years after launching Spy magazine, which gloried in skewering the celebrated and powerful—the very people Vanity Fair venerated.

The Founding Fathers tried to protect us from the threat they knew, the tyranny that overcame ancient democracy. Today, our political order faces new threats, not unlike the totalitarianism of the twentieth century. We are no wiser than the Europeans who saw democracy yield to fascism, Nazism, or communism. Our one advantage is that we might learn from their experience.

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?

In this stunning audiobook, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous, and the most successful. He asks the question: What makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: That is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

In Why We’re Polarized, Klein reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics.

Drawing from her work as a psychoanalyst and cantadora (keeper of old stories), Dr. Estes uses myths and folktales to illustrate how societies systematically strip away the feminine spirit. Through an exploration into the nature of the wild woman archetype, Dr. Estes helps listeners rediscover and free their own wild nature.

We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. We bump into the zombies on their phones in the street, and sometimes they’re us. We stare in pity at the four people at the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for most of human history, the boundary between public and private has been clear, at least in theory. Now, as Chris Hayes writes, “With the help of a few tech firms, we basically tore it down in about a decade.”

'I need a wife'. It's a common joke among women juggling work and family, but it's no joke. Having a spouse who takes care of things at home is a godsend on the domestic front and an asset on the work front and is an advantage enjoyed by vastly more men than women. Full of candid and funny stories from politics and the media, The Wife Drought shares intriguing research about the attitudes pulsing beneath the surface of egalitarian Australia.

This Naked Mind offers a new, positive solution. Here, Annie Grace clearly presents the psychological and neurological components of alcohol use based on the latest science and reveals the cultural, social, and industry factors that support alcohol dependence in all of us. Packed with surprising insight into the reasons we drink, this book will open your eyes to the startling role of alcohol in our culture and how the stigma of alcoholism and recovery keeps people from getting the help they need.

Yuval Noah Harari's 21 Lessons for the 21st Century is a probing and visionary investigation into today's most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive.

Known for providing incisive progressive political analysis without being dogmatic, popular radio and podcast host David Pakman delves into the vicious cycle of reactionary political ideology. It's no secret how the right-wing has benefited and capitalized off disinformation and polarization of US politics. Critical thinking and media literacy are on a rapid decline, and our republic is unable to agree upon a shared set of facts. Pakman challenges the right-wing head-on and encourages listeners to understand how the status quo became the status quo.

As the child of refugees of World War II Europe and a renowned philosopher and scholar of propaganda, Jason Stanley has a deep understanding of how democratic societies can be vulnerable to fascism: Nations don’t have to be fascist to suffer from fascist politics. In fact, fascism’s roots have been present in the United States for more than a century.

The New York Times Magazine’s award-winning “1619 Project” issue reframed our understanding of American history by placing slavery and its continuing legacy at the center of our national narrative. This new book substantially expands on that work, weaving together 18 essays that explore the legacy of slavery in present-day America with 36 poems and works of fiction that illuminate key moments of oppression, struggle, and resistance.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.