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Social connection is as essential for our health and happiness as a balanced diet and regular exercise. It reduces our risk of stroke, heart disease, and Alzheimer's. It enhances our creativity and adds years to our life span. Yet many of us struggle to form strong and meaningful bonds—and the problem lies not with our personalities but with a series of cognitive biases that stop us from fulfilling our social potential. In The Laws of Connection, David Robson describes the psychological barriers that lead us to keep others at a distance and offers evidence-based strategies to overcome them.

In the early 1960s scientists at the University of California, Berkeley set out to establish the key factors affecting health and longevity. Their results, known as the ‘Alameda 7’, you already know: don’t smoke, drink in moderation, sleep seven to eight hours a night, exercise, eat regular meals, maintain a moderate weight, eat breakfast. Years later, however, the same team discovered an eighth factor, one that proved more important than all the others: social connection.