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Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises that will prepare you for your best launch ever. You'll see real sales numbers from an author who just did exactly what you're trying to do, with takeaways that will show you exactly how I did it.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

Have you launched a novel, or many novels, only to have them land with a whimper? Have you had a great-selling book or series slowly fade away to obscurity? What if you could relaunch those books, turning your backlist into a great source of income?

Advertising is scary stuff, especially if you hate spreadsheets. If that's you, take heart! This audiobook will teach you how to run profitable advertising campaigns using a simple aggregate sales model. You don't need complex spreadsheets. You'll invest that time learning to find better images, and writing better marketing copy. You'll learn how to refine audiences, and the best part? You'll learn how to fit all this into 30 minute chunks. You'll learn to systematize your ad spend in a sustainable way that frees you up to write.

Are you tired of writing intermittently? Would you like to install a lifelong writing habit, one that gets your butt in the chair every single day? Then this is the book for you. Lifelong Writing Habit draws on well-tested neuroscience to help you install a daily writing habit that will endure for life. It contains a simple-to-understand system, with actionable steps at the end of every chapter.

The fastest way to succeed as an author is to write more books. How do you do that with a day job, family, school or all your other time commitments? The secret I,s efficiency. 5,000 Words Per Hour will help you maximize your writing time by building effective habits that both measure and increase your writing speed. Create an effective writing habit. Track and improve your WPH.

From the author of Let's Get Digital and Let's Get Visible, this saudiobook will change how you think about marketing. Strangers to Superfans puts you in the shoes of your ideal readers, and forces you to view your marketing from their perspective.

Imagine having a large list of happy readers/listeners who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list - one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

Expanding on the author's highly successful process for doubling daily word counts, this audiobook - a combination of reworked blog posts and new material - offers practical writing advice for anyone who's ever longed to increase their daily writing output.

Whether you're a self-published author, traditionally published or just starting out writing your first book, there are dozens of obstacles standing between you and six-figure success as an author. Wouldn't it be helpful if you knew ahead of time what those obstacles will be and how to overcome them quickly and easily? In Secrets of the Six-Figure Author you will learn the 12 key obstacles every author must face and how to blast through them without breaking a sweat.

Defining Marriage traces the decades-long evolution of marriage through the personal stories of those who lived through it. Writer Matt Baume provides an intimate glimpse into the private lives of those who dreamed of marriage in the 1970s, the survivors of the 1980s, the audacious pioneers of the 1990s, the tireless soldiers of the 2000s, and the champions who won marriage today.

Imagine if there was a way to speed up the learning process, giving you a broader knowledge in a much shorter time. You may wonder how some of your friends or colleagues are able to digest information so quickly, when it takes you much longer to learn the same content. The good news is that you too can become great at learning quickly through the proven scientific strategies outlined in this book. Often in life we are told that some people are naturally gifted and clever and some people just aren’t. But this just simply isn’t the case!

Most people don’t even realize the challenges teachers face every day. From lesson-planning to dealing with problematic students and overbearing parents, teachers have to juggle various responsibilities all at once. It’s a blessing and a curse. On the one hand, this cold-hearted system is hindering education in general, and leaving teachers to their own means can backfire and have serious sociological consequences. But on the other hand, the system provides a crazy amount of freedom for teachers to do their own thing and be creative and versatile in their jobs.

Experts agree that online learning has many benefits, and some countries are even considering fully transferring to this type of teaching. The rest of the world is also preparing to incorporate online teaching into their education system to some extent. In both cases, teachers will need to step out of their comfort zone and dive straight into the alien world of online teaching. If you’re a teacher, or someone aspiring to become one, this prospect might scare you, especially if you’re not tech-savvy or haven’t had experience with online teaching tools.

Discover how to create highly profitable online courses in just six easy steps. Unlike other online businesses, you don’t need to possess a certain set of skills to jump on this wagon - you just need one. But beware the fact that there’s a buyer for whatever you want to sell means there’s almost certainly someone who’s already selling it. That’s why you need to arm yourself with the proper knowledge on how to choose, create, and market the absolute best online course.

Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.

Michael Chad Hoeppner has coached presidential candidates, prominent CEOs, and Ivy League deans on their communication skills. Now, he shares his wide‑ranging knowledge in Don't Say Um. Hoeppner has created an entirely new approach to communication training, providing physical exercises to quickly improve speaking. With simple-to-master exercises, Don’t Say Um is an essential tool for improving your speech. Don't Say Um challenges our preconceived notions of good speaking techniques and offers powerful tools to become master communicators.

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery.

When Niall came across a dog shackled to a short chain and in a poor state of health, something reminded him and his personal battle with addiction. He knew he had to rescue her immediately – golden retrievers are rare in Thailand but there was just something about this one in particular that told him she was special. He just didn't know how special she was going to be. He named her Tina and what she did next is an incredible tale of survival, hope and love.

John C. Maxwell has been a public speaker and motivational teacher for more than fifty years. He is one of only eight people on the planet who have been awarded Toastmaster’s Golden Gavel and been inducted into the National Speakers' Association Hall of Fame. In The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message, he shares everything he’s learned from a lifetime of communication.

When you react, the event controls you. When you respond, you’re in control. Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.

For a quarter century, more than a million readers and listeners—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title.

With Paul Noble’s simple, relaxed approach, you will learn in a way that suits you—without having to memorise long lists of words you won’t use; scribbling notes as you listen; or feeling frustrated. Instead, Paul will introduce you to the basics of Japanese and guide you through over 15 hours of everyday scenarios—from simple situations like asking for directions and eating out to talking about yourself and how to master the different tenses—that are practical, fun and applicable. Just listen, interact and learn wherever you are.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

With his trademark humor and flair, bestselling linguist John McWhorter busts the myths and shares the history of the most controversial language topic of our times: pronouns.

For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

From respected journalist, professor, and founder of the Writer's Symposium by the Sea, an audiobook that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature like a Professor. Nelson walks listeners through each step of the journey from deciding whom to interview and structuring questions, to the nitty-gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe).

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer. It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability and to overcome your fear. If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America.

Have you ever felt like your message isn’t landing, your voice isn’t being heard, or your words aren’t creating the impact you want? In The Seven Frequencies of Communication, world-renowned speaker and bestselling author Erwin Raphael McManus unveils a groundbreaking framework to help you master the art of connection and unlock the potential of your words. Every conversation has the power to ignite possibility—or extinguish it.

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them - from elementary reading, through systematic skimming and inspectional reading, to speed reading. Audiences will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.

For the last 20 years, George Saunders has been teaching a class on the Russian short story to his MFA students at Syracuse University. In A Swim in a Pond in the Rain, he shares a version of that class with us, offering some of what he and his students have discovered together over the years. Paired with iconic short stories by Chekhov, Turgenev, Tolstoy, and Gogol, the seven essays in this book are intended for anyone interested in how fiction works and why it’s more relevant than ever in these turbulent times.

From the author of dozens of #1 New York Times bestsellers and the creator of many unforgettable movies comes a vivid, intelligent, and nostalgic journey through three decades of horror as experienced through the eyes of the most popular writer in the genre. In 1981, years before he sat down to tackle On Writing, Stephen King decided to address the topic of what makes horror horrifying and what makes terror terrifying.

Imagine how different your life would be if you could tell whether someone was lying or telling you the truth. Be it hiring a new employee, investing in a financial interest, speaking with your child about drugs, confronting your significant other about suspected infidelity, or even dating someone new, having the ability to unmask a lie can have far-reaching and even life-altering consequences. As former CIA officers, Philip Houston, Michael Floyd, and Susan Carnicero are among the world’s best at recognizing deceptive behavior.

Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese, and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives, and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience.

Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.

Novelist Jessica Brody presents a comprehensive story-structure guide for novelists that applies the famed Save the Cat! screenwriting methodology to the world of novel writing. Revealing the 15 "beats" (plot points) that comprise a successful story - from the opening image to the finale - this audiobook lays out the 10 story genres ("Monster in the House"; "Whydunit"; "Dude with a Problem") alongside quirky, original insights ("Save the Cat"; "Shard of Glass") to help novelists craft a plot that will captivate - and a novel that will sell.

Filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.

In her latest groundbreaking book, The Let Them Theory, Mel Robbins—New York Times bestselling author and one of the world's most respected experts on motivation, confidence, and mindset—teaches you how to stop wasting energy on what you can't control and start focusing on what truly matters: YOU. Your happiness. Your goals. Your life.

Blake Porter is riding high, until he's not. Fired abruptly from his job as a VP of marketing and unable to make the mortgage payments on the new brownstone he shares with his fiancée, he's desperate to make ends meet. Enter Whitney. Beautiful, charming, down-to-earth, and looking for a room to rent. She's exactly what Blake's looking for. Or is she? Because something isn't quite right. The neighbors start treating Blake differently. The smell of decay permeates his home, no matter how hard he scrubs. Strange noises jar him awake in the middle of the night.

Alice Scott is an eternal optimist still dreaming of her big writing break. Hayden Anderson is a Pulitzer-prize winning human thundercloud. And they’re both on balmy Little Crescent Island for the same reason: To write the biography of a woman no one has seen in years—or at least to meet with the octogenarian who claims to be the Margaret Ives. Tragic heiress, former tabloid princess, and daughter of one of the most storied (and scandalous) families of the 20th Century.