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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy - particularly the ideals of democratic deliberation and equality - and how it has damaged democracies of the past.

In Propaganda Wars: How the Global Elite Control What You See, Think, and Feel, New York Times bestselling writers Glenn Beck and Justin Haskins uncover the secrets behind the greatest system of control and manipulation ever created.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Scott Coley exposes the inner workings of the religious right’s propaganda—and how Christians can resist it. Good evangelical Christians are Republican. It seems like it’s always been this way. That means the propaganda is working. Scott Coley trains a critical eye on the fusion of evangelicalism and right-wing politics in Ministers of Propaganda.

“Vitally important, devastatingly thorough, and shockingly revealing…. After reading Primetime Propaganda, you’ll never watch TV the same way again.” — Mark Levin Movie critic Michael Medved calls Ben Shapiro, “One of our most refreshing and insightful voices on the popular culture...

Following a remarkable epoch of greater dispersion of wealth and opportunity, we are inexorably returning towards a more feudal era marked by greater concentration of wealth and property, reduced upward mobility, demographic stagnation, and increased dogmatism. If the last 70 years saw a massive expansion of the middle class, not only in America but in much of the developed world, today that class is declining and a new, more hierarchical society is emerging. The new class structure resembles that of Medieval times.

In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

Renowned interviewer David Barsamian showcases his unique access to Chomsky's thinking on a number of topics of contemporary and historical import. Chomsky offers insights into the institutions that shape the public mind in the service of power and profit. In an interview conducted after the important November 1999 "Battle in Seattle", Chomsky discusses prospects for building a movement to challenge corporate domination of the media, the environment, and even our private lives.

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

The Propagandists' Playbook peels back the layers of the right-wing media manipulation machine to reveal why its strategies are so effective and pervasive, while also humanizing the people whose worldviews and media practices conservatism embodies.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

For generations, the Old Testament has shaped Western culture—etched into our laws, language, and morality. But what if we've misunderstood it all along? Beneath the familiar tales of creation and commandments lies a far more unsettling truth: these texts weren't written to enlighten, but to persuade. Crafted by priests and kings, they served as political tools to assert power, justify violence, and shape collective memory.

Now, for the first time, available in a single edition: Deconstructing America, the entire series of all three original books. (2nd EDITION) Deconstructing America explains how the ultra-rich use their vast power and resources to manipulate the population into supporting their interests. This book examines how power is used to control people within the framework of the United States' founding and development, illustrating its arguments and supporting its conclusions. This book includes ALL THREE 2nd editions: The Power To Control focuses on how language, history, and media are used to ...

Performed by Propaganda and featuring four exclusive original songs. In this debut collection of essays and poetry, musician, speaker, and activist Propaganda inspires us to create a better, more equitable world. “If we get to make the very cultures that shape who we are, then let us remake...

Propaganda and Persuasion gives you a one-of-a-kind opportunity to explore the powerful, fascinating, and at times dangerous world of influence. Taught by Professor Dannagal G. Young of the University of Delaware, these 12 eye-opening lectures arm you with the tools of effective communication and the insight to understand—and perhaps resist—persuasion in all its forms.

Goebbels: The Mind Behind Nazi Propaganda – A Psychological Biography of Hitler’s Most Dangerous Manipulator Joseph Goebbels was more than just the Nazi Minister of Propaganda. He was a master manipulator, an obsessive seducer, a fanatical antisemite, and a man haunted by deep personal insecurities. His influence on the Nazi regime was devastating, but what shaped him into the ruthless figure we know today? This biography takes a deep psychological dive into Goebbels’ mind: his childhood marked by rejection, his inferiority complex, his relationship with Hitler, and his sinister ...