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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

Propaganda and Persuasion gives you a one-of-a-kind opportunity to explore the powerful, fascinating, and at times dangerous world of influence. Taught by Professor Dannagal G. Young of the University of Delaware, these 12 eye-opening lectures arm you with the tools of effective communication and the insight to understand—and perhaps resist—persuasion in all its forms.

“Naeymi's mesmerizing narration takes listeners into the heart-stopping intrigue and action of nations at war and into the souls of women with cool demeanors and spines of steel.” —AudioFile The incredible untold story of four women who spun the web of deception that helped win World War...

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

“Lively. . . . Rousing. . . . Prophecy—roving, intelligent, irreducibly idiosyncratic—can expand our sense of possibility, starting now.” —The New York Times Book Review Tech empires are the prophets of the modern day, and like the ancient oracles and medieval astrologers that preceded...

"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.

“Vitally important, devastatingly thorough, and shockingly revealing…. After reading Primetime Propaganda, you’ll never watch TV the same way again.” — Mark Levin Movie critic Michael Medved calls Ben Shapiro, “One of our most refreshing and insightful voices on the popular culture...

Now, for the first time, available in a single edition: Deconstructing America, the entire series of all three original books. (2nd EDITION) Deconstructing America explains how the ultra-rich use their vast power and resources to manipulate the population into supporting their interests. This book examines how power is used to control people within the framework of the United States' founding and development, illustrating its arguments and supporting its conclusions. This book includes ALL THREE 2nd editions: The Power To Control focuses on how language, history, and media are used to ...

This book details key property and casualty concepts rarely discussed or found in print; rather, they are often left to be "discovered" over time. These important concepts are now written down for all insurance practitioners to easily access. Listeners will gain a deeper understanding of insurance theories, be better prepared to explain insurance concepts to their clients, and develop a greater appreciation and understanding of the claims valuation process.

Unlock the secrets of nature with Plant Propagation, a comprehensive guide to mastering the ancient and evolving art of grafting. This essential ebook takes you on a journey from the roots of grafting history to the blossoming world of advanced techniques, offering a wealth of knowledge for both novices and seasoned horticulturists. Delve into a meticulously crafted guide that covers every aspect of grafting. Begin with understanding the science behind grafting, and why it's preferred over other methods. Discover the eco-friendly tools and materials that set the foundation for successful ...

In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy - particularly the ideals of democratic deliberation and equality - and how it has damaged democracies of the past. 

On the face of it, a simple book of 26 poem fables sharing one man’s wisdom. But The Prophet is so much more than that. It has inspired people from John F Kennedy to The Beatles and became the '60s Bible of counterculture – all because of the timeless truths it shared. Each poem takes a different theme – pleasure, beauty, freedom, joy and sorrow – as the fictional Al Mustapha shares his thoughts and experiences as he prepares to travel back to his island home.

If You’ve Ever Dreamed of a Lush Indoor Jungle, This Step-by-Step Guide Will Show You How to Grow It for Free. "Myth #1: Only People with a 'Green Thumb' Can Propagate Plants." Truth: Propagation isn’t magic—it’s a skill anyone can learn. We will share the hardiest and the easiest plants to propagate and grow and lay out exactly how to get these hardy plants to thrive. "Myth #2: Propagating Plants Requires Fancy Tools and it's really complex." Truth: With just a jar of water, scissors, and some compost you can grow a thriving jungle right at home—no purchases needed. Myth #3: You ...

In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life.

For generations, the Old Testament has shaped Western culture—etched into our laws, language, and morality. But what if we've misunderstood it all along? Beneath the familiar tales of creation and commandments lies a far more unsettling truth: these texts weren't written to enlighten, but to persuade. Crafted by priests and kings, they served as political tools to assert power, justify violence, and shape collective memory.

Renowned interviewer David Barsamian showcases his unique access to Chomsky's thinking on a number of topics of contemporary and historical import. Chomsky offers insights into the institutions that shape the public mind in the service of power and profit. In an interview conducted after the important November 1999 "Battle in Seattle", Chomsky discusses prospects for building a movement to challenge corporate domination of the media, the environment, and even our private lives.

On a dark, wet evening in Dublin, scientist and mother of four Eilish Stack answers her front door to find the GNSB on her step. Two officers from Ireland’s newly formed secret police are here to interrogate her husband, a trade unionist. Ireland is falling apart. The country is in the grip of a government turning towards tyranny and when her husband disappears, Eilish finds herself caught within the nightmare logic of a society that is quickly unravelling.

Dr. Catherine Kleier invites us to open our eyes to the phenomenal world of plant life and to the process she calls “Natura Revelata”, the joy of celebrating and learning from the secrets of nature. As Dr. Kleier shares her knowledge with contagious excitement for her subject, she emphasizes the middle ground: Instead of focusing on cell microbiology or the study of ecosystems and habitats, she stresses the basic biology, function, and the amazing adaptations of the plants we see all around us.