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A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

Sometimes the biggest ripples come from the smallest events. Like the day that Emma Guthrie, drop-out college student, walks into world-famous movie star Garrett Walker's trailer, and walks out on her way to becoming Mrs. Emma Walker, wife of an A-list actor. With her husband's encouragement, Emma pens a screenplay based on her life, which becomes a blockbuster sensation. Through it all, Garrett is her ally and her mentor... until Emma discovers an incriminating text message on Garrett's cell phone.