Mostrando resultados por "Gerd Gigerenzer" en Todas las categorías

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool.

The Invisible Advantage details how any organization can create a culture of innovation - an environment that promotes free thinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment.

Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.

Making decisions is one of the key tasks of managers, leaders, and professionals. In Smart Management, Jochen Reb, Shenghua Luan, and Gerd Gigerenzer demonstrate how business leaders can utilize heuristics—simple decision-making strategies adapted to the task at hand.

Career Magic is full of priceless advice and insightful experience. Lee Cockerell chronicles how he dropped out of college, rose through the ranks at Hilton and Marriott, and eventually became the executive vice president of operations for the Walt Disney World Resort. Lee candidly shares the specific things he did to experience such dramatic success in the corporate world, but he also shares the mistakes he made along the way and the million-dollar lessons he learned that ultimately led him to the top spot at the number one vacation destination in the world.

The essential guide for fathers of one - and two-year-olds, completely revised and updated. Learn how to make a positive impact in these milestone years of your child's development, when he or she goes from crawling to walking, and from knowing just a few words to speaking in complete sentences. Armin Brott guides you through this crucial phase of fatherhood three months at a time, in the third volume of the New Father series trusted by millions of dads nationwide.

On January 15, 2009, a US Airways Airbus A320 had just taken off from LaGuardia Airport in New York when a flock of Canada Geese collided with it, destroying both of its engines. The plane's pilot, Chesley "Sully" Sullenberger, managed to glide it to a safe landing in the Hudson River. It was an instant media sensation---the "Miracle on the Hudson"---and Captain Sully was the hero. But how much of the success of this dramatic landing can actually be credited to the genius of the pilot?

How did the world arrive at its current, disorienting state of identity politics, and how should the church respond? Historian Carl R. Trueman discusses how influences ranging from traditional institutions to technology and pornography moved modern culture toward an era of "expressive individualism." Investigating philosophies from the Romantics, Nietzsche, Marx, Wilde, Freud, and the New Left, he outlines the history of Western thought to the distinctly sexual direction of present-day identity politics and explains the modern implications of these ideas.

The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you.

Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.

Intuition has saved lives and averted disasters, and it also lies behind countless innovative decisions. Steve Jobs, for one, regularly relied on his intuition in making business decisions at Apple. Some people use intuition more readily than others but anyone can learn to develop and trust it. The key is ensuring that certain conditions are met so as to avoid the pitfalls. Neuroscientist Joel Pearson has identified five essential rules for using intuition, easily remembered by the acronym SMILE.

In this inspirational autobiography, Captain "Sully" Sullenberger, the airline pilot whose emergency landing on the Hudson River earned the world's admiration, tells his life story and talks about the essential qualities that he believes have been so vital to his success.

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?

After the staggering slaughter of back-to-back world wars, the West embraced the ideal of the "open society". The promise: By liberating ourselves from the old attachments to nation, clan, and religion that had fueled centuries of violence, we could build a prosperous world without borders, freed from dogmas and managed by experts. But the populism and nationalism that are upending politics in America and Europe are a sign that after three generations, the postwar consensus is breaking down.

El poder de la mente subconsciente es un libro de autoayuda publicado por primera vez en 1963 por el autor Joseph Murphy. El libro sostiene que la mente subconsciente es una fuente de poder ilimitado que puede utilizarse para lograr cualquier objetivo.

Cómo rescatar la atención perdida en un mundo distraído e hiperconectado. Cada vez somos más impacientes y estamos más irritables. ¿Notas que te cuesta más prestar atención? ¿Has sentido ansiedad últimamente? ¿Toleras peor el aburrimiento y el dolor? Vivimos en la era de la gratificación instantánea, en la cultura de la inmediatez y las recompensas y buscamos la felicidad a golpe de clic. Llevamos una vida agitada e intensa, y con el modo fast activado. Sin darnos cuenta nos hemos convertido en drogodependientes emocionales inundados de múltiples distracciones.

El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.

Uniendo el punto de vista científico, psicológico y humano, la autora nos ofrece una reflexión profunda, salpicada de útiles consejos y con vocación eminentemente didáctica, acerca de la aplicación de nuestras propias capacidades al empeño de procurarnos una existencia plena y feliz: conocer y optimizar determinadas zonas del cerebro, fijar metas y objetivos en la vida, ejercitar la voluntad, poner en marcha la inteligencia emocional, desarrollar la asertividad, evitar el exceso de autocrítica y autoexigencia, reivindicar el papel del optimismo....