In this episode of Email Never Sleeps, Andrew Kordek from iPost and Aaron Smith, CEO of Sageflo, talk franchise marketing and explore practical strategies for empowering local teams.

From email marketing to distributed marketing, Aaron and Andrew discuss how franchisees can be supported in executing successful campaigns while staying aligned with the brand's goals.

They cover key topics like data-driven insights, the human touch in marketing, and how AI tools can help streamline content creation

This video is for you if you're a franchise marketer or part of a central marketing team looking to improve your franchise marketing efforts. In that case, this video will provide valuable insights and strategies to elevate your local campaigns and drive more success.

Don't forget to like, comment, and subscribe for more thought leadership on email and franchise marketing!

Aaron for his insights.

#FranchiseMarketing #franchisee #franchisees

Welcome back to Email Never Sleeps! In this episode, host Andrew Kordek sits down with Rachel Sanders, co-founder and CEO of Rootine, a health and wellness company revolutionizing personalized nutrition and supplements.

Key Takeaways:

-Why scaling email campaigns requires data driven decisions.

-The importance of personalization in building customer trust.

-How to balance creativity and strategy in email marketing.

-Tips on integrating email with other marketing channels for a seamless customer experience.

Whether you're a seasoned marketer or just starting your journey, Rachel's insights will help you rethink and refine your email strategy.

Don't miss this one!

🔗 Connect with Andrew: https://www.linkedin.com/in/andrewkordek/

🔗 Connect with Rachel: https://www.linkedin.com/in/rachel-soper-sanders/

Don’t forget to like, subscribe, and hit the bell for updates on future episodes. Share your thoughts and key takeaways in the comments below!

Episode 32 - Global CRM: Engagement Strategies for Success with Eliza Li.

In this episode of Email Never Sleeps, we dive into the fascinating world of global CRM strategies with special guest Eliza Li, a seasoned CRM expert managing customer relationships for a global e-commerce brand based in Vienna, Austria. From exploring cultural nuances in CRM across continents to understanding how timing, tone, and consent shape engagement strategies, this episode is packed with insights to elevate your marketing game internationally.

Eliza shares her expertise on:

✅ Optimizing email strategies for global audiences

✅ Building effective customer journeys across regions

✅ Leveraging loyalty programs and personalized experiences

✅ Navigating cultural sensitivities and privacy regulations

If you’re curious about creating deeper connections with your international audience or want to sharpen your CRM skills, this is an episode you won’t want to miss!

-Respect customer consent and adapt to privacy expectations globally.

-Tailor your messaging to resonate with cultural and regional differences.

-Leverage omnichannel strategies to meet customers where they are.

Let us know your thoughts in the comments! What global CRM challenges have you faced, and how did you overcome them?

Follow Eliza Li on LinkedIn: https://www.linkedin.com/in/eliza-li/ Follow Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/

🎧 Don’t forget to like, subscribe, and turn on notifications to stay updated with Email Never Sleeps!

#GlobalCRM #EmailMarketing #CustomerEngagement #EmailNeverSleeps