-Can You Really Stay Anonymous Online? Let's talk anonymous visitor identification and how it transforms your email marketing ROI. In this episode of Email Never Sleeps, Andrew Kordek of iPost speaks with Clay Sharman, founder of Krateo.AI, to explore how enterprise marketers can ethically uncover and engage anonymous web traffic.With 95% of site visitors remaining unidentified, businesses are unknowingly losing millions in potential revenue. Krateo.AI offers a transformative solution by ethically identifying, scoring, and activating these users, bridging the gap between privacy compliance and data-driven personalization.This episode should inspire you to dig deeper into behavioral targeting and responsible data collection strategies two critical trends defining the future of digital engagement.What you’ll learn:-Clay’s journey from national security AI to MarTech innovation-How Krateo.AI identifies anonymous users while honoring privacy laws-The economic impact of unconverted web traffic-Best practices for balancing personalization and ethics-Real-world case studies that moved the needle for ecommerce brandsIf you’re a performance marketer, DTC brand, or lead gen strategist this conversation is a must-watch.Subscribe for more conversations with experts pushing the boundaries of email and digital marketing.00:00 - Welcome to Email Never Sleeps ft. Krateo.AI Founder00:31 - Clay Sharman’s Background in Federal AI & National Security00:57 - Early Roots of AI for Insider Threat Detection01:25 - What “Uncovering the Anonymous” Means at Krateo02:05 - From National Security to Ethical Marketing Applications02:46 - Krateo.AI’s Mission to Identify & Score Anonymous Visitors03:01 - Responsible Marketing: Ethics Behind Visitor Identification03:48 - What Constitutes Ethical Data Collection?04:34 - Transparency and Opt-Out Control for Website Visitors05:45 - Misconceptions About Data Privacy and Legal Compliance06:24 - Why First-Party Web Data is Marketable07:40 - Building Trust Through Clear Consent and Audit Trails08:27 - Brands That Don’t Practice What They Preach08:59 - How AI Is Actually Used at Krateo.AI09:57 - Behavioral Scoring vs. Personally Identifiable Data10:48 - Personalized User Experiences Without PII12:02 - 95% of Website Visitors Stay Anonymous—At What Cost?12:46 - How Marketers Lose $180 Billion in Digital Spend13:46 - Bad Targeting = Wasted Budget14:05 - The Danger of Over-Marketing to New Leads14:47 - Strategic Use of Data Without Overwhelming Prospects15:12 - How Krateo Identifies Users with Confidence & Consensus16:45 - IP Address Use and Data Validation Tactics17:36 - Using Demographics to Refine Messaging, Not Just Conversion18:04 - Responding to Privacy Concerns in Marketing18:56 - The Reality of U.S. Data Collection Laws vs. GDPR20:22 - Balancing Ethical Collection and Performance Marketing21:06 - What Marketers Can Learn from Brick & Mortar Stores21:50 - Serving the 10% of Web Visitors Who Are Sales-Ready23:06 - The Hypocrisy of Data Privacy Attitudes24:04 - Control Over Data = Control Over Revenue25:14 - What Happens After Third-Party Cookies Fade Out26:00 - First-Party Data Strategy is No Longer Optional26:36 - Avoiding Black-Box Solutions: Demand Transparent Data27:20 - Control, Consent, and Relationship-Building at Scale28:50 - Responsibility of the Modern Marketer30:00 - A Surprising Case Study: From DTC to B2B Opportunity31:50 - How Web Traffic Revealed a High-Value Gym Partnership33:00 - What Marketers Miss When They Don’t Study Their Data34:40 - Final Advice: Test Two Funnels—Conversion & Prospect36:00 - Wrapping Up: Evolving Ethically in a Privacy-Driven World#AnonymousVisitorIdentification #DataEthicalMarketing #EmailMarketing

Unlock the secrets of casino marketing success in 2025 with expert Julia Carcamo of J Carcamo & Associates & Andrew Kordek of iPost!

In this special edition of Email Never Sleeps, we dive into cutting-edge casino marketing strategies that are reshaping retention, social media, and customer engagement.

If you’re looking to dominate your market, now is the time to understand how emotional branding, user-generated content, and influencer partnerships are redefining the guest experience. Julia also shares why micro-influencers, TikTok casino content, and integrated omnichannel marketing are critical for driving loyalty and revenue.

This conversation should inspire you to explore casino retention strategies and social media for casinos as core growth pillars in your 2025 marketing plan.In this video, you'll learn:

-How to differentiate your casino beyond the slot floor

-Why emotional territory is your secret competitive advantage

-The real impact of micro-influencers vs. major influencers

-How to effectively start and scale casino social media strategies

-Practical advice on AI tools for casino marketers

-Why email integration and segmentation are the next big opportunity

-Sneak peeks into Casino Marketing Boot Camp 2025 and how to attend

Referenced:CDC Gaming Reports — https://cdcgaming.com/insight/Casino

Marketing Boot Camp — https://casinomarketingbootcamp.com/

Timestamps:

00:00 - Welcome Back Julia Carcamo: Casino Marketing Expert

00:12 - Julia’s Background: Casino Brand Strategy and Boot Camps

01:02 - Researching Casino Trends and Julia’s TikTok Content

01:49 - Casino Marketing Trends: Retention and Competitive Shifts

03:01 - How Casinos Must Rethink Competition for Entertainment Dollars

04:06 - Emotional Territory Explained: Building Casino Brand Loyalty

05:49 - Emotional Experience vs. Functional Benefits in Casinos

07:27 - Real Example: New Casinos and Customer Emotional Drivers

08:57 - Casino Branding: Marketing Like It's Mardi Gras

10:00 - Creating Emotional Ownership with Casino Guests

11:20 - Cross-Channel Casino Social Media Strategy Best Practices

12:48 - Micro-Influencers in Casino Marketing: Impact and ROI Discussion

14:41 - Authenticity Over Celebrity: Why Real People Matter in Casino Marketing

16:36 - Experimenting with Short-Form Content in Casino Campaigns

18:08 - How to Start Small With Casino Social Media and Scale

19:26 - Segmenting Casino Social Campaigns by Audience and Channel

21:06 - Content Types That Work Best for Casino Social Media

22:40 - Finding Your Casino’s Niche Audience on Social

23:59 - Top Discussions from Casino Marketing Conferences in 2025

24:59 - The Role of AI in Casino Digital Marketing Strategies

26:01 - Predictive Analytics and AI for Small Casinos

27:11 - Jumpstarting Casino Marketing with AI Content Tools

28:50 - Practical AI Advice for Casino Marketers

30:01 - Casino Marketing Budgets: Flat, Growing, or Shrinking?31:36 - Digital vs Traditional Advertising: Strategic Budget Shifts

33:08 - Unique Challenges for Tribal Casino Marketing and Growth

34:56 - Why Integrated Casino Marketing Still Faces Big Challenges

36:48 - Realities of Integration: Vendor and Technology Pitfalls

38:00 - Casino Marketing Boot Camps: What to Expect

39:53 - Why Casino Marketing Boot Camp is Hands-On and Impactful

41:03 - Closing Thoughts: Evolving Casino Marketing for 2025 and Beyond

💬 Drop your questions in the comments — we’re here to help you scale smarter!

#casino #casinomarketing #casinomarketingbootcamp

Franchise email marketing isn’t just about sending more emails—it’s about sending the right emails.

In Episode 2 of Email Never Sleeps, host Andrew Kordek of iPost welcomes franchise marketing expert Amy Dill-Amoss of Alliance Franchise Brands to explore what truly makes email work at scale in the franchise world.

This isn’t your average B2B email conversation—this is about real, local impact with national brand integrity.

Inside this episode:

How to manage brand consistency across 700+ franchise locations

The power of personalization—done rightWhy good data is the foundation of great campaigns (and how to get it)

What metrics actually matter (and how to track subscriber intent)Copywriting strategies for localized, on-brand communication

Whether you're a franchisor, franchisee, or digital strategist, you'll walk away with actionable insights on list management, engagement benchmarks, and proven newsletter formats that convert.

Featuring real examples, practical frameworks, and the candid experience of two seasoned franchise marketing pros.

Want to improve your franchise email performance?

Start here: https://www.ipost.com

💬 Connect with guest Amy Dill-Amoss on LinkedIn: https://www.linkedin.com/in/amycdillamoss/

🎙 Hosted by Andrew Kordek

#franchiseemailmarketing

#emailmarketingtips

#franchisemarketing