Welcome back to eCommerce Fastlane! Today, we’re diving into the world of challenger brands and what it really takes to break into—and win—in a market dominated by legacy giants.

If you’ve ever walked down the cleaning aisle, you know it’s ruled by “Big Clean”—massive CPG players with decades of brand equity. But what happens when a new player, powered by celebrity founders and a mission-driven approach, decides to shake things up? Enter Clean Boss, a botanical cleaning brand co-founded by Joy Mangano (yes, the Miracle Mop inventor and inspiration for the movie “Joy”) and global superstar Pitbull.

To unpack their journey, I’m joined by Nevin Jethmalani, Chief Digital Officer. Nevin’s got a front-row seat to what it takes to build a brand from scratch, leverage star power, and scale across DTC, Amazon, Walmart, and beyond. Whether you’re up against entrenched competitors or just looking for ways to stand out in a crowded market, you’ll hear actionable strategies for profitable acquisition, omnichannel growth, and building a business that lasts beyond the celebrity spotlight.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Welcome back to eCommerce Fastlane! I’m Steve Hutt, and today we’re diving into Shopify’s Summer Editions 2025—also known as the “Horizons” release.

If you’re new to Editions, here’s the quick scoop: every six months, Shopify rolls out a huge batch of updates—this summer’s release features over 150 enhancements spanning the entire platform. It’s their way of showcasing what’s new, what’s improved, and how they’re helping merchants like you stay ahead in today’s ever-evolving retail landscape.

Even in our digital-first world, 80% of commerce still happens in-store. Yet, so many brands are stuck juggling disconnected systems and clunky middleware. That’s why this year’s completely reimagined Shopify POS—version 10—caught my attention.

It’s not just a facelift; it’s a full transformation of what unified commerce can look like, packed with features designed to supercharge your retail journey and finally bridge the gap between online and in-person selling.

To unpack the details, I’m joined by Ray Reddy, Shopify’s VP of Product for Retail. Ray’s got a front-row seat to the evolution of omnichannel, and he’s here to share how POS 10 is unlocking new levels of efficiency, customization, and customer experience for brands of all sizes. Whether you’re running a single pop-up or hundreds of stores, you’ll hear firsthand how these updates can help you reduce friction, elevate your in-store game, and get a true 360-degree view of your customer.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Welcome back to eCommerce Fastlane! I'm Steve Hutt, and today we're diving into something that honestly blew my mind during our conversation.

Picture this: 95 million active buyers actively searching for unique products, built-in traffic you don't have to pay for, and a platform where most successful sellers never touch ads. Sounds too good to be true? That's exactly what I thought about Etsy before talking with today's guest.

I'm chatting with Dylan Jahraus, who built a million-dollar Etsy shop, then pivoted to teaching others how to do the same. She's the founder of The Ultimate Etsy Ecourse and created etSEO, an AI tool that takes the guesswork out of Etsy SEO. But here's what really caught my attention—Dylan shows Shopify store owners how to use Etsy as their secret weapon for free traffic and customer research.

If you've been burning cash on ads or struggling to find new customers, this conversation might just change how you think about growing your business.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.