Sourcing a new product shouldn’t feel like a midnight scavenger hunt across time zones.

Yet most Shopify founders still juggle endless email threads, clunky spreadsheets, and “good-enough” quotes that quietly erode their margins.

Today’s guest, Anthony Sardain, says there’s a saner way. He created Cavela, the first fully automated, AI-powered virtual sourcing agent that taps more than 200 000 vetted factories in 40 countries and routinely shaves an average of 37% off unit costs—all while handling negotiation, quality checks, and certification audits for you.

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Every Shopify brand scaling beyond seven figures faces the same maddening challenge: where is your ad spend actually working?

You're pouring budget into Facebook, Google, TikTok, email campaigns, and a dozen other channels—but thanks to iOS updates and platform-biased reporting, you're essentially flying blind. Worse yet, many brands are unknowingly doubling down on channels that are bleeding money while cutting budgets from their most profitable campaigns.

Scott Desgrosseilliers, Founder and CEO of Wicked Reports, has spent over a decade solving exactly this problem. His marketing attribution platform has helped household names like Cheech & Chong and Neil Patel's NP Digital transition from guesswork to data-driven growth.

In today's episode, Scott shares his journey from helping a lobster company crack Facebook attribution to developing the Five Forces framework—a systematic approach that turns attribution chaos into actionable growth strategies. You'll discover how to identify which campaigns deserve more budget, which ones are silently sabotaging your growth, and how to build measurement systems that actually support your marketing strategy.

If you've ever questioned whether your attribution data is telling the real story, this conversation will change how you think about measuring and scaling your DTC brand.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Today's episode deconstructs the challenges that are keeping DTC founders up at night in 2025: collapsing ad returns, scattered customer journeys, and the fragmented tech stacks blocking profitable growth for Shopify brands.

As email, SMS, WhatsApp, and paid social blend into an omnichannel jungle, most teams are stuck juggling disconnected dashboards, siloed point solutions, and a never-ending battle to stitch fragmented data into real clarity. The result? Wasted spend, missed opportunities, and shaky customer relationships heading into Q4.

What if you could unify data—across every customer touchpoint—and finally orchestrate journeys based on real channel preferences, personalized timing, and actionable AI? Klaviyo’s latest innovations are rewriting the playbook on connected marketing, with groundbreaking features like Channel Affinity AI, a unified Campaign Builder, and identity resolution for truly 1:1 experiences.

Today’s guest, Jen Kessler, VP of Product at Klaviyo and veteran of Twilio and Segment, demonstrates how leading brands—from Mattel to emerging midmarket DTC stars—are leveraging unified data, real-time segmentation, and predictive analytics to scale retention, maximize LTV, and crush holiday chaos. If you’re running on disjointed tools, point solutions, or basic flows, you’ll discover the clear steps to evolve—without breaking what’s already working.

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Are last-minute customer doubts quietly sabotaging your Shopify store's conversion rate—even when your products shine and ad spend pays off?

If abandoned carts and stalled sales feel all too familiar, this episode unlocks fresh, practical strategies for bridging the final gap between "add to cart" and "buy now."

My guest today is Luca Borreani, co-founder and CMO of ZipChat AI—an agentic commerce platform that gives brands the power to instantly engage high-intent visitors, answer questions in real time, and gently nudge hesitant shoppers through to checkout. Luca's credentials run deep: he's scaled fast-growth startups, orchestrated successful exits, and won backing from investors like Sequoia Capital and Jason Calacanis. ZipChat is already trusted by thousands of Shopify stores to deliver smart, conversational experiences right at the crucial moment—when customers are deciding whether to stay or bounce.

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Today's episode tackles one of the biggest operational headaches facing Shopify merchants: the shipping and fulfillment maze that's quietly crushing margins and customer loyalty.

From new brands shipping their first 10 orders to established companies managing 10,000+ daily shipments, merchants are drowning in carrier complexity, hidden costs, and rising customer expectations. The post-purchase experience has become make-or-break for retention—yet most brands are cobbling together fragmented solutions that create more problems than they solve.

What if there was a better way? What if you could transform shipping from a necessary evil into a competitive advantage that actually drives repeat purchases and customer delight?

In this episode, I'm joined by Vibhor Chhabra, Director of Product for Shipping and Taxes at Shopify. Vibhor and his team have just launched major upgrades to Shopify Shipping that are already transforming how millions of merchants handle fulfillment. We're talking new carrier partnerships, built-in address validation, delivery predictions, automatic insurance coverage, and an expanded Shopify Fulfillment Network with world-class 3PL partners.

This isn't just about buying labels anymore—it's about creating an end-to-end fulfillment strategy that reduces your operational overhead while boosting customer satisfaction and lifetime value.

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Today’s episode cuts straight to a costly mistake holding back serious growth for Shopify brands: disconnected marketing systems and fragmented execution.

If acquisition costs are creeping up, lifetime value feels stuck, and your paid channels and retention efforts are running in silos, this is your blueprint to unify your approach and unlock real, profitable growth.

Joining me is Bobby Palmieri, co-founder and CEO of Lilo Social—a two-time Inc. 5000 agency, Forbes 30 Under 30 honoree, and one of Klaviyo’s Master Elite partners (top 0.2% worldwide). Bobby’s team manages over $100 million in ad spend for DTC brands, setting the pace with full-funnel strategy, fresh creative processes, and AI-powered insights. In this episode, we dig into Lilo Social’s holistic playbook: how their creative development, testing frameworks, and attribution models fuel momentum and breakthrough results for leading Shopify merchants.

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Today’s episode pulls back the curtain on the “dirty secret” stalling growth for scaling Shopify brands: operational complexity and founder bottlenecks.

If hitting $2M–$5M+ in revenue has brought chaos, team misalignment, and burnout, this conversation is the wake-up call—and antidote—you need. We’re diving into the practical playbook for building a self-managing organization that breaks through the ceiling and unlocks sustainable scale.

My guest is Leon van der Laan, founder of Remode Company, architect of the REMODE leadership framework, and trusted coach to 7–8 figure eCommerce founders across Europe. Leon has spent years helping DTC leaders escape “founder mode,” implement clarity-driven systems, and build companies that thrive independent of their constant oversight.

Leon’s approach isn’t about more hustle—it’s about deploying a proven four-pillar framework that activates intrinsic motivation, sets meaningful goals, creates crystal-clear accountability, and operationalizes high-leverage execution. Whether you’re battling burnout, stagnant growth, or struggling to build an A-player team culture, this episode gives you the roadmap to transform complexity into lasting growth.

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Today's episode pulls back the curtain on one of the highest ROI strategies for Shopify brands: AI-powered SEO and organic growth.

If you're watching 98% of your paid traffic slip away before converting while acquisition costs keep climbing, this episode is your wake-up call. We're diving into the new playbook for driving organic reach that actually moves the needle.

My guest is Mike Simmons, CEO of Plug In Useful, whose SEO and site speed solutions power over 30,000 Shopify stores. He's a builder and operator living on the front lines of traffic acquisition for direct-to-consumer brands.

Plugin Useful's suite goes beyond "best practice" checklists. We're talking actionable recommendations, specialized keyword analysis, bulk content optimization, and tracking that shows if your SEO changes actually work.

Mike shares why native solutions like Shopify Magic leave money on the table, and reveals overlooked strategies like leveraging collection pages and schema markup. Plus, his take on how AI tools like Perplexity and Google's AI Overviews are changing the game.

Whether you're a founder, marketer prepping for Q4, or operator fighting complexity, this episode gives you clarity and tools to own your organic growth.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.