We're diving into a heated controversy as Sweetgreen faces accusations of intellectual property theft from streetwear brand Market. Founder Mike Cherman claims Sweetgreen's latest merch collection mirrors designs his team pitched 12 MONTHS ago. Is this a case of blatant copying or just creative inspiration gone wrong? We’ll break down the evidence and discuss what this means for both brands moving forward. Grab your headphones — this tea is hot as kale 🥬

--------

EVERYTHING YOU NEED:

All Classes, Discounts & Resources: ⁠⁠⁠⁠⁠https://www.theleap.co/creator/katarina/

Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold

Got a tip or question for me?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get ready to question everything you thought you knew about politics, advertising, and the media. We uncover the powerful connections between politics, marketing, and propaganda — and how they shape our everyday decisions. Discover the hidden history of propaganda, how it evolved into modern PR, and how brands and politicians alike use it to influence public opinion. This episode will leave you wondering: Are our beliefs really our own?

--------

EVERYTHING YOU NEED:

All Classes, Discounts & Resources: ⁠⁠⁠⁠⁠https://www.theleap.co/creator/katarina/ ⁠

Get early access to Fide (use code KATE): https://join.fide.co/kate

Monetize your knowledge on The Leap:⁠https://join.theleap.co/7XzXwNSItM

Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold

Got a tip or question for me?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Hello from Amsterdam! We'll explore Gucci's fascinating journey from its humble 1921 beginnings to becoming a global icon and now leading the sales decline of all Kering brands. With new creative director Sabato De Sarno at the helm, can Gucci adapt to changing consumer preferences? Or is it too late? Join me as we unravel the truth behind Gucci's brand story and what this means for the entire luxury landscape.

Don’t miss this eye-opening episode—hit play and discover why the luxury industry can no longer rely solely on their logos.

--------

EVERYTHING YOU NEED:

All Classes, Discounts & Resources: ⁠⁠⁠⁠⁠https://www.theleap.co/creator/katarina/ ⁠

Get early access to Fide (use code KATE): https://join.fide.co/kate

Spotlight Conf - where marketers go to learn:https://www.spotlightconf.com/

Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold

Got a tip or question for me?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today's investigation is the hot and developing story between independent artist Helle Mardahl and French skincare brand Glowery. Mardahl accused Glowery of IP theft and both businesses are fighting the claims in Denmark. After Glowery’s founder privately reached out to me, I found myself unexpectedly pulled into the mix. Join me as I walk you through my own deep dive, along with expert insights from IP attorney Chandler Holsapple, Esq. and cosmetic scientist Dr. Julian Sass, PhD. Listen now to get the full scoop and decide for yourself — is this theft or simply creative inspiration at play?

--------

EVERYTHING YOU NEED:

All Classes, Discounts & Resources: ⁠⁠⁠⁠⁠https://www.theleap.co/creator/katarina/ ⁠

Get early access to Fide (use code KATE): https://join.fide.co/kate

Monetize your knowledge on The Leap:https://join.theleap.co/7XzXwNSItM

Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold

Got a tip or question for me?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Pulling back the curtain on the world's sexiest job title. Do you have what it takes to be a great creative director? Tune in to find out!

-------- EVERYTHING YOU NEED:

Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold

Got a tip or question for me?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Let's dive in using Turbo Tax as an example 🙄

-------- EVERYTHING YOU NEED:

Catch up on TikTok + Instagram @katarinaterentieva @youvebeensold

Got a tip or question for me?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠