Episode Title: If People Weren’t Paid, Would They Follow You? (A Leadership Wake-Up Call)

What actually motivates people to follow a leader — beyond a paycheck?What happens when belief, trust, and clarity matter more than compensation?And how do leaders need to evolve as work, talent, and expectations continue to change?

In this episode of Giant Steps with Leilani Brown, Leilani sits down with Jocelyn Lincoln, a transformational marketing and talent leader, for a candid conversation about leadership, growth, and the human side of work. Jocelyn shares her career journey — from her first job in financial services to executive leadership roles across staffing and healthcare — and the lessons she’s learned along the way about people, purpose, and performance.

Drawing on her experience as a Fractional CMO and executive advisor, Jocelyn unpacks how the workforce has evolved, including the rise of flexible and contingent work, the impact of automation and AI, and the growing talent shortages reshaping industries like healthcare. She also reflects on her experience leading a political campaign, where motivating volunteers offered a powerful lesson in leadership without pay — and why belief may be one of the most underestimated leadership tools.

Together, Leilani and Jocelyn explore what it really takes to lead in today’s environment — and why growth, at every level, ultimately comes down to people.

Whether you’re a leader, manager, or professional navigating change — or questioning whether your leadership would hold without a paycheck — this episode offers perspective, clarity, and a much-needed leadership reset.

• What it means to lead when money isn’t the motivator

• Why belief, trust, and clarity are essential leadership tools

• How flexible and contingent work has reshaped careers

• The impact of AI and automation on today’s workforce

• What healthcare talent shortages reveal about leadership gaps

• Why defining your personal value proposition matters

• Lessons from leading volunteer workforces and political campaigns

Jocelyn Lincoln

Jocelyn Lincoln is a Fractional CMO with Chief Outsiders and a transformational marketing and talent leader with more than two decades of experience across staffing, healthcare, and growth strategy. She works with CEOs and leadership teams to drive growth through clarity, alignment, and execution, helping organizations rethink how they attract, retain, and lead talent in a rapidly changing workforce.

Leilani BrownWebsite → https://giantstepsllc.comInstagram → @giantstepsllc

Jocelyn LincolnLinkedIn → https://www.linkedin.com/in/jocelynlincoln/ Website / Chief Outsiders → https://www.chiefoutsiders.com/

🎁 Free guide: Your Next Giant Reset™ — a step-by-step resource for navigating loss, layoffs, and planning your comeback.👉 Download it here: https://resetguide.giantstepsllc.com/#page=1

📚 More free resources & writing:Read the Giant Steps blog and download additional resources on Substack →👉 https://giantstepsllc.substack.com/

#GiantSteps #Leadership #FutureOfWork #WorkforceStrategy #TalentLeadership #CareerGrowth #AI #CareerTransitions

What does leadership demand in moments of national reflection? How should service, responsibility, and moral courage guide those preparing to lead? And what does Dr. Martin Luther King Jr.’s legacy ask of us today?

This episode of Giant Steps with Leilani Brown is different.

What you’re about to hear is a formal address Leilani delivered at The Citadel, one of the nation’s six senior military colleges and home to the South Carolina Corps of Cadets — where leadership training and a commitment to service are central to the institution’s mission.

Titled “Dr. King’s Legacy: Beyond Nonviolence,” this speech was delivered on the Martin Luther King Jr. holiday last year, which also coincided with Inauguration Day — making it a powerful moment for reflection on values, responsibility, and moral leadership.

This episode is publishing on January 15, Martin Luther King Jr.’s actual birthday, and felt like the right moment to share these words in his honor.

In this address, Leilani reflects on:

• Dr. King’s enduring moral legacy

• What leadership requires beyond titles and positions

• The responsibility that comes with education, service, and power

• Why integrity, courage, and action still matter

• The timeless call to do what is right — even when it is difficult

Please note: this episode is audio-only, as there is no video from the original event — but you can listen to the full address here on YouTube.

Leilani closes with Dr. King’s reminder:

“The time is always right to do what is right.”

🎧 Listen now on YouTube, Spotify, Apple Podcasts, Audible, and iHeartRadio.
👉 Subscribe for more reflections and conversations that explore leadership, work, and growth with clarity and purpose.

Each week, Leilani Brown — author, career coach, and founder of Giant Steps LLC — explores the human side of work, leadership, and growth. Through conversations and reflections, the show helps listeners navigate change, build resilience, and lead with intention.

About the Show — Giant Steps with Leilani Brown

Each week, Leilani Brown — author, career coach, and founder of Giant Steps LLC — explores the human side of work, leadership, and growth. Through conversations with experts, innovators, and thought leaders, the show helps listeners navigate transitions, build resilience, and lead with purpose in a rapidly changing world.

What career advice is actually worth listening to — and what should you ignore?

In this episode of Giant Steps with Leilani Brown, we switch things up and kick off the conversation with a rapid-fire career game. Jirah puts Leilani in the hot seat, firing off a mix of open-ended and “this or that” questions — no overthinking allowed.

As Leilani answers on the spot, she shares her most honest, practical, and experience-backed advice on careers, success, and navigating the workplace. From defining your own version of success to choosing flexibility over rigid career paths, each question unlocks a lesson that cuts through common career myths and overused advice.

The fast-paced format keeps the conversation candid, insightful, and engaging, while revealing how instinct, self-trust, and adaptability play a major role in building a career that lasts.

Whether you’re early in your career, navigating a pivot, or rethinking your next move, this episode delivers clear, grounded guidance without the fluff.

If you’re tired of vague advice and ready for real perspective, this episode is for you.

• The best career advice Leilani has ever received — and why it still matters

• Structured career paths vs. creating your own

• How to make smarter career decisions without overcomplicating them

• Which popular career advice is overrated — and what actually works

• Lessons learned from real experience, not theory

• Why trusting your instincts is a skill you can strengthen over time

Leilani Brown — Author, career coach, and founder of Giant Steps LLC.Leilani helps professionals navigate transitions, build resilience, and make intentional career decisions in a rapidly changing world.

Leilani Brown / Giant Steps LLC🌐 Website → https://giantstepsllc.com📷 Instagram → @giantstepsllc

🎁 Free Resource: The Giant Steps Year-End Reset Guide™ — a guided workbook to help you reflect on your year, clarify what matters most, and set intentional goals for what’s next.👉 Download it at giantstepsllc.com👉 https://resetguide.giantstepsllc.com/

Each week, Giant Steps with Leilani Brown explores the human side of work, leadership, and growth. Through candid conversations and practical insights, the show helps listeners navigate career transitions, build confidence, and move forward with purpose.

✨ If this episode resonated, please like, comment, and share.📩 Join the community → https://giantstepsllc.com/contact📚 Explore Leilani’s books → https://giantstepsllc.com/books🌐 Learn more → https://giantstepsllc.com

#GiantSteps #CareerAdvice #Reinvention #CareerGrowth #NewYearReset #IntentionalLiving #ProfessionalDevelopment