Everyone says you need to “stand out.”

• Be different.
• Get better messaging.
• Say something unique.

But what does that actually look like?

And more importantly, why do so many entrepreneurs think they’re different…when they sound exactly like everyone else?

On this episode of Why You Hate Sales, I sat down with Mike Verret — someone who has spent 25+ years helping entrepreneurs and speakers uncover what actually makes them memorable.

And not in a fluffy, “be yourself” kind of way.

In a way that’s sharp. Clear. And instantly magnetic.

We talk about:

• What actually needs to be said in the first 10 seconds to stand out

• Why most entrepreneurs think they’re different (but aren’t)

• How to think like your audience, even if you’ve never met them

And one of my favorite parts of this conversation? Breaking down the difference between being different…and being perceived as different.

So, if your messaging feels “fine” but isn’t selling for you, or you know you’re good but still feel like a best kept secret, this episode will show you exactly where the gap is, and how to close it.

Because standing out means speaking in a way your audience can’t ignore.

More about Mike:

Mike Verret has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience.

Now he shows businesses how to talk about themselves to THEIR audience. His guiding philosophy honed with time and experience is simple: When it comes to your audience, you have to be seen as one of three things: First, Best, or Different.

Mike shows you how to master “DIFFERENT” in the eyes of your consumer. Because your product or service is only as good as your ability to connect it to your audience. If that message isn’t memorable, you are leaving opportunities on the table.

You can learn more about Mike at https://www.linkedin.com/in/mike-verret.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Sales conversations don't just start the moment you say, “Let me tell you about my offer.”

They begin the moment the right question gets asked.

On this episode of Why You Hate Sales, I’m sharing the 3 questions that can turn almost any conversation into a meaningful sales opportunity.

Because the best salespeople aren’t the ones with the best pitch. They’re the ones asking the best questions.

In this episode, you’ll learn:

• Why most questions keep you stuck at surface level

• The 3 questions that create clarity, insight, and desire

• How to instantly position yourself as the authority

• The psychological pattern that naturally moves people from casual chat…to qualified buyer

These are the same types of conversations that helped me sell 204 spots in my first coaching program with an audience of just 60 people—mostly through simple coffee chats.

No scripts.
No pushy sales tactics.

Just listening well and asking the right questions at the right time.

If you’ve ever felt like you’re good at connecting with people but unsure how to naturally move a conversation toward working together, this episode will show you exactly how to bridge that gap.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

What if one of the most repeated pieces of sales advice is...completely wrong?

This week on Why You Hate Sales, we’re unpacking the idea that has shaped decades of marketing advice:

“People buy from those they know, like, and trust.”

But when you look at how people actually make buying decisions, it's actually backwards.

Because all buyers want to know is, “Will this actually work for me?”

In this episode, I break down why most purchasing decisions happen far faster than entrepreneurs think—and what buyers are really looking for before they say yes.

Here's what we talk through in the episode:

• The 3 signals buyers actually look for before paying

• What really helps you dominate your industry

• How to build trust in minutes, not months

Get ready to completely change how you think about trust, authority, and what actually drives a yes.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!