How to Speak About Your Business So People Listen (& Buy) | Episode 38

Everyone says you need to “stand out.”

• Be different.
• Get better messaging.
• Say something unique.

But what does that actually look like?

And more importantly, why do so many entrepreneurs think they’re different…when they sound exactly like everyone else?

On this episode of Why You Hate Sales, I sat down with Mike Verret — someone who has spent 25+ years helping entrepreneurs and speakers uncover what actually makes them memorable.

And not in a fluffy, “be yourself” kind of way.

In a way that’s sharp. Clear. And instantly magnetic.

We talk about:

• What actually needs to be said in the first 10 seconds to stand out

• Why most entrepreneurs think they’re different (but aren’t)

• How to think like your audience, even if you’ve never met them

And one of my favorite parts of this conversation? Breaking down the difference between being different…and being perceived as different.

So, if your messaging feels “fine” but isn’t selling for you, or you know you’re good but still feel like a best kept secret, this episode will show you exactly where the gap is, and how to close it.

Because standing out means speaking in a way your audience can’t ignore.

More about Mike:

Mike Verret has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience.

Now he shows businesses how to talk about themselves to THEIR audience. His guiding philosophy honed with time and experience is simple: When it comes to your audience, you have to be seen as one of three things: First, Best, or Different.

Mike shows you how to master “DIFFERENT” in the eyes of your consumer. Because your product or service is only as good as your ability to connect it to your audience. If that message isn’t memorable, you are leaving opportunities on the table.

You can learn more about Mike at https://www.linkedin.com/in/mike-verret.

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