What It Takes to Build Brand Loyalty on Campus

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to Cart failed.

Please try again later

Add to Wish List failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Please try again

Unfollow podcast failed

Please try again

What It Takes to Build Brand Loyalty on Campus

Listen for free

View show details

Get 3 months for $0.99 a month

What does it mean to be the brand you represent? In this episode, Rachel Skipworth, Associate Director of Auxiliary Services, Bookstore, and Licensing at UNC Charlotte, shares how 25 years across admissions, fundraising, and campus services shaped her approach to brand leadership. From rolling out a university-wide rebrand during COVID to championing internal buy-in across departments, Rachel breaks down what it takes to build belief from the inside out.

No reviews yet