What It Means: A Forrester Podcast Podcast Por Forrester arte de portada

What It Means: A Forrester Podcast

What It Means: A Forrester Podcast

De: Forrester
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Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders. Política y Gobierno
Episodios
  • SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines

    SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines
    Dec 11 2025
    The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.
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    29 m
  • Predictions 2026: Breaking Down Three Of Our Boldest Predictions

    Predictions 2026: Breaking Down Three Of Our Boldest Predictions
    Nov 13 2025
    It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.
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    21 m
  • AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser

    AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser
    Oct 30 2025
    Recently, a very bad day for AWS became everyone else’s very annoying day. And while the disruption was fairly short-lived, there are longer-term lessons to be learned. In this episode, we look at the lessons from the recent AWS outage as well as an overdue step by a social media giant and a reimagining of how we access information on the web.
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    20 m
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