Episodios

  • Defining AGI, Measuring AI Search, Agency Swirl Continues

    Defining AGI, Measuring AI Search, Agency Swirl Continues
    Sep 18 2025
    Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategies for the year ahead (and get a preview for one of our upcoming 2026 Predictions reports, to boot).
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    27 m
  • Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing

    Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
    Sep 4 2025
    As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as well as the industrial manufacturing and supply chain industries.
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    22 m
  • Anthropic Lawsuit, AI And Energy, CMO Trends

    Anthropic Lawsuit, AI And Energy, CMO Trends
    Aug 21 2025
    As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
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    25 m
  • AI Pricing, Outcome-Based Pricing, Developer Productivity

    AI Pricing, Outcome-Based Pricing, Developer Productivity
    Aug 7 2025
    As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how to measure developer productivity.
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    26 m
  • AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home

    AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
    Jul 24 2025
    July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.
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    25 m
  • Fear In B2B Buying, Future Of Experiences, Cisco Live Recap

    Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
    Jul 10 2025
    In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
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    23 m
  • TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear

    TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear
    Jun 26 2025
    From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.
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    22 m
  • Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

    Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
    Jun 12 2025
    If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.
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    23 m