Episode Summary

In this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. I talk through a real example from an SEO School call, why templated launch protocols fall short, and how we approach individualized support inside LextroMind.

Plus: Thanksgiving travel, my bootcut-jeans saga, and a quick wrap-up of how Black Friday/Cyber Monday went.

What I Chatted About:

• My life update: Thanksgiving trip, wanting a quieter season at home, and the ridiculous bootcut-jeans tailoring saga
• How Black Friday/Cyber Monday went in my business and why I'm so proud of the audit offers
• Seeing sketchy things behind the scenes in the online business world and how I refocused on my own values
• A question from an SEO School student frustrated that their course isn’t selling
• Why audience readiness and audience interest matter when a product flops
• Why creating something doesn’t guarantee sales, even if you think it’s a great product
• How different people need different types of launches and different products based on their audience
• Why LextroMind doesn’t run on a one-size-fits-all protocol and how tailoring increases the likelihood of a successful launch
• Upcoming timing: LextroMind applications opening, my December break, and what's coming next

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk about the quick differences between running a boosted post and an Instagram ad, but I don't really go into the WHY... my only goal for this episode was to let you know that it is different. Down the road, I'll let you know the details around it.

[IMPORTANT]: CYBER MONDAY IS LIVE! (12/2/25 ONLY!) Head to my Instagram or website to get the sale link!

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk about how important it is to write out the ENTIRE to-do list. Seems simple, but really, it's the most important thing you can do when you feel overwhelmed.

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Topics I Talk About in This Episode

• LextroMind application dates and what the program includes
• Make the to-do list! That's it!

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram