Episodios

  • Judy Winslow, Brandologist and Author, Third Act Encore
    Sep 15 2025

    Welcome back to Your World of Creativity, the show where we dive into the minds of creative leaders around the globe. I’m your host, Mark Stinson. Today, we’re exploring the intersection of creativity, branding, and personal growth with someone who’s built unforgettable brands from the ground up.

    Our guest today is Judy Winslow, known as The Brandologist. With more than three decades of experience in marketing and branding, Judy’s helped Fortune 100 companies and visionary entrepreneurs build powerful brands that leave lasting impressions. She’s the author of Ignite Your Faith and Third Act Encore, and she brings a unique blend of marketing strategy, personal development, and innovation to her work.

    Judy's Website

    @jWINSceoPRO on Instagram

    Judy's Facebook page

    1. The DNA of a Memorable Brand

    “Judy, your clients often come to you seeking that ‘it factor’—something to make their brand unforgettable. In your experience, what are the key ingredients that turn a brand into an emotional, authentic, and lasting connection with its audience?”

    2. Aligning Purpose with Profit

    “You often say that it’s a disservice not to share your unique gifts with the world. How do you help clients align their purpose and passion with a profitable brand strategy, especially in industries like health, wellness, and personal development?”

    3. Standing Out in a Crowded Market

    “In a world of endless noise and digital clutter, what’s your advice to someone trying to get their voice heard and their brand noticed—without falling into gimmicks or losing authenticity?”

    4. Building the Brand from Within

    “You’ve said that confidence and clarity are crucial in brand-building. How do you guide individuals—especially solopreneurs or creatives—through the inner work of discovering their true gifts and strengths?”

    5. The Brandologist's Legacy: What Lasts?

    “You’ve worked with icons from Cover Girl to Yves Saint Laurent and now with inspired entrepreneurs. What have you learned about the evolution of branding—and what do you think it takes to really leave a legacy?”

    This episode was brought to you by White Cloud Coffee Roasters—because bold ideas deserve bold coffee. Get 10% off your first order at WhiteCloudCoffee.com with the code CREATIVITY at checkout.

    Be sure to subscribe, rate, and review Your World of Creativity on your favorite podcast platform. And join us again next time as we continue unlocking your world of creativity.

    J. Winslow is “The Brandologist”, developing strategies to build your business & life. With 3+ decades of experience and a 93% success rate, she’s won numerous awards, co-founded a marketing firm in NYC working with Fortune 100s to start-ups, founded TEDxSarasota and is an International Best Selling author and speaker. Her global roster of CEOs and Founders focuses on impactful innovation, leadership and brand expansion. She’s appeared on ABC TV, SmileJamaicaTV and is a frequent podcast guest.

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    19 m
  • Pia Leichter, author of Welcome to the Creative Club
    Sep 8 2025

    Welcome back to Your World of Creativity—the show where we explore the creative journeys of innovators, artists, and entrepreneurs around the world.

    Today, we’re welcoming Pia Leichter: a creative partner, certified coach, best-selling author, and founder of Kollektiv Studio. Pia’s work spans journalism, branding, design, and deep creative transformation.

    She’s here to talk about her new book Welcome to the Creative Club: Make Life Your Biggest Art Project. It’s part memoir, part manifesto, and a full-on invitation to become the creative director of your own life.

    Pia's Website

    @pia.leichter on Instagram

    @pialeichter on X

    1: “Unlearning and Reclaiming Creativity”

    “Your book begins with a journey of ‘losing and finding’ your creative power. What were some of the stories or beliefs you had to unlearn in order to reconnect with that creativity—and how did that process shape the book?”

    2: “From Therapy Couch to Studio Session”

    “You take us behind the scenes of some intimate and bold conversations—with your therapist and even with fashion icon Betsey Johnson. What was it like weaving these voices into your own narrative? And what do they reveal about the creative process that people might not expect?”

    3: “The Science Behind the Magic”

    Welcome to the Creative Club smashes myths with neuroscience. What surprised you most in the research about how creativity actually works—and how can listeners apply these insights to their daily lives or creative work?”

    4: “Designing Your Life as a Creative Project”

    “You invite readers to become the ‘creative director of their life.’ For someone listening right now who feels stuck or unsure, what’s the first step to embracing that role and turning life into an art project?”

    5: “Burning Down the Box” (4 minutes)

    “You’ve worked with major brands and also coached individuals through transformative change. Whether it’s building a brand or rewriting your story, what does it mean to you to ‘redesign the box’—or sometimes, burn it down entirely?”

    “Pia, what a rich and refreshing conversation—thank you for inviting us into your creative club. Your book is bold, honest, and truly inspiring. To our listeners, grab Pia’s book Welcome to the Creative Club—it’s more than a read, it’s a creative reset. We’ll link to it in the show notes.”

    As always, this episode is sponsored by our friends at White Cloud Coffee Roasters. Fuel your creative mornings with handcrafted blends—and enjoy 10% off your first order with the code CREATIVITY at WhiteCloudCoffee.com.

    Be sure to subscribe, rate, and review Your World of Creativity on your favorite podcast app. And join us next time as we continue to unlock your world of creativity!

    Pia Leichter is a creative partner, best selling author, certified coach, and founder. Her path has been anything but ordinary: a recovering nomad, she’s reported as a journalist in Sri Lanka, graduated summa cum laude from NYU, and worked as an award-winning creative director for some of the biggest brands in the world. Now, as the founder of Kollektiv Studio, she’s uniquely positioned to help people create their wild ventures. With over a decade of experience, Pia has built brands, launched a creative studio, and served as a judge for top industry competitions. Along the way, she’s earned a stack of awards and the trust of creators across the globe. Whether creatively partnering with...

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    21 m
  • John Pawlowski, CPG and Pet Food Innovation
    Sep 1 2025

    Welcome back to Your World of Creativity, the podcast where we explore creative insights from leaders across the arts, innovation, business, and beyond.

    Today’s guest is John Pawlowski, a seasoned brand strategist and marketing executive with over a decade of experience leading innovation and growth in the consumer packaged goods industry.

    From household names like Marie Callender’s and PF Chang’s to the bold new frontier of premium pet food with Heckova, John brings a creative mindset to every stage of brand development.

    John's Website

    @heckovapet on Instagram

    linkedin.com/in/pawlowskijohn

    1: The Brand-Building Mindset

    You’ve launched and revitalized iconic brands in the highly competitive world of frozen foods. What’s your process for identifying the creative white space in a crowded category—and turning that into a compelling brand identity? What lessons from CPG branding did you find most transferable when you transitioned into pet food marketing?

    2: The 'Mega' Moment

    At Conagra, you spearheaded the launch of a 'Mega' brand, which went on to surpass $200 million in sales. What was the creative spark behind that brand, and how did you translate that into product, messaging, and ultimately, consumer loyalty? Were there any big risks or bold decisions in that process that paid off?

    3: The Humanization of Pets

    The humanization of pets is one of the biggest trends in the pet food industry. How do you creatively tap into the emotional connections people have with their pets when crafting messaging for Heckova? What role does storytelling play in gaining the trust of pet parents?

    4: Innovation in a Regulated Space

    CPG and pet food are both highly regulated, especially with claims and ingredients. How do you foster creativity within those constraints, especially when developing new products or campaigns? How do you balance the creative drive with the analytical, P&L-focused mindset required in your role?

    5: Creative Leadership in Action

    From managing agency partners to internal teams, you’re constantly leading others through the creative process. What’s your approach to building a culture of innovation and alignment? What advice would you give to young brand marketers who want to lead with both strategy and imagination?

    John, this has been a great look into the creative strategies behind some of the most recognizable brands—and now, one of the most exciting in pet food. Thanks for joining us on Your World of Creativity.

    This episode was brought to you by White Cloud Coffee Roasters. Get 10% off your first order of freshly roasted, ethically sourced coffee with the code CREATIVITY at checkout. Visit WhiteCloudCoffee.com.

    If you enjoyed today’s episode, be sure to subscribe, rate, and review us on your favorite podcast app—and come back next time for more conversations at the intersection of imagination and industry.

    John has classical training as a brand marketer and P&L manager and over a decade of experience leading brand growth in the consumer packaged goods (CPG) industry at Conagra Brands (Omaha and Chicago) and Bellisio Foods (Minneapolis). He led growth, turnaround, and new launch strategies on major brands such as Marie Callender’s, Banquet, Kid Cuisine, PF Chang’s, Boston Market, and Atkins. While at Conagra, John spearheaded the launch of a new “Mega” brand that surpassed $200MM in sales. With the humanization of pet food as the biggest...

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    23 m
  • Meaghan Benjamin and Phyllis Dealy, Studio Reinvent
    Aug 25 2025

    Welcome back to Your World of Creativity, where we explore how creative professionals and business innovators bring ideas to life. Today we’ll learn how presence, communication, and neuroscience can fuel your creativity, alignment, and even transformation.

    We’re joined by two powerhouse thought leaders in leadership and communication—Meaghan Benjamin and Phyllis Dealy. They’re the co-founders of Studio Reinvent and the creators behind the groundbreaking leadership frameworks and services.

    Phyllis's Website

    1. Presence seems to be a cornerstone of your work...

    You teach presence not as performance but as a way of being. What does presence look and feel like in a high-stakes leadership setting—or even on a global stage? How can leaders begin cultivating this sense of presence in everyday communication? They’ve coached teams from PepsiCo, Aetna, and Susan G. Komen.

    2. You both emphasize the science of communication...

    Meaghan, with your background in neuroscience and psychology, how do tools like brain-coupling and conscious listening elevate communication? (Phyllis): How do you incorporate systems thinking and storytelling to turn communication into a competitive edge? You’ve described The Awareness Factor® as a leadership framework that brings alignment, momentum, and measurable results. What inspired its creation—and how does it differ from other leadership models we hear about today? How have executive teams responded when first introduced to this model?

    3. Many of our listeners are creatives and entrepreneurs...

    What are some of the most common communication pitfalls you see in founders and creatives—and how can they improve clarity and confidence in pitching, leading, or collaborating?

    4. Let’s talk reinvention...

    Your work is all about reinvention—whether it’s personal leadership or brand transformation. What does it take for a company—or a person—to truly reinvent themselves today?

    Such rich insights today from Meaghan and Phyllis—thank you both for helping us see communication, leadership, and reinvention through a creative and scientific lens. Listeners, you can learn more about their work at StudioReinvent.com and keep an eye out for their upcoming book, The Awareness Factor®.

    Sponsor Message:

    This episode was brought to you by White Cloud Coffee Roasters—where great ideas begin with great coffee. Visit WhiteCloudCoffee.com and use the code CREATIVITY for 10% off your first order.

    Be sure to subscribe, rate, and review Your World of Creativity on your favorite podcast app—and come back next time as we continue our journey to ignite creative thinking and innovation around the world.

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    26 m
  • Dominic Alegrete, Creative Journey into Cybersecurity
    Aug 18 2025

    In today’s episode, I’m talking with Dominic Alegrete — a 21-year-old SOC Analyst who entered the tech industry at 18 without a college degree. Dominic has since built a platform to guide others into cybersecurity, emphasizing a holistic approach to personal and professional development.

    Dominic's Website

    @dominicalegrete on Instagram

    Dominic on YouTube

    1: Dominic's unconventional entry into tech -- Dominic, your journey into cybersecurity is quite unique—starting at 18 without a college degree. Can you share how you navigated this path and what motivated you to pursue a career in tech?

    2: Building a personal brand and online presence -- You've grown a substantial following by sharing your experiences and insights. How did you approach building your personal brand, and what impact has it had on your career?

    3: The role of writing in cybersecurity -- You've emphasized the importance of writing in cybersecurity roles. Can you elaborate on how writing skills contribute to success in this field?

    4: Integrating wellness into a tech career -- Beyond your professional work, you're passionate about health, wellness, and personal development. How do these aspects influence your approach to your career and life?

    5: Advice for aspiring cybersecurity professionals -- For those looking to break into cybersecurity, especially from non-traditional backgrounds, what advice would you offer to help

    This episode is brought to you by White Cloud Coffee Roasters Enjoy a 10% discount on your first order with the code CREATIVITY at checkout. Visit WhiteCloudCoffee.com to explore their selection.

    Thank you for joining us on Your World of Creativity. If you enjoyed this episode, please subscribe, rate, and review our show on your favorite podcast app. Stay tuned for our next episode, where we continue to explore the creative journeys of inspiring individuals.

    Dominic is a 21-year-old with a growing presence in the tech space, currently working as a SOC Analyst. While his start in cybersecurity is impressive, what truly sets him apart is his focus on building a life rooted in consistency, growth, and purpose. He’s passionate about health, wellness, and developing strong habits—financially, spiritually, and mentally—that set the foundation for long-term success. Whether it’s in his career or his personal life, Dominic is all about staying grounded while aiming high.

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    21 m
  • Steve Haddadin, National Wagyu Day
    Aug 11 2025

    Welcome back to Your World of Creativity, the podcast where we explore the creative process across industries, around the globe, and from the stage to the studio. Today, we’re talking steaks, strategy, and storytelling with a guest whose creativity spans real estate, law, mixology—and Wagyu. Yes, you heard that right.

    Joining us is Steve Haddadin, an accomplished entrepreneur with a decade-long real estate career, a newly sworn-in attorney, and the founder of National Wagyu Day—celebrated every June 21st on his birthday.

    Steve's Website

    @stevehaddadin on Instagram

    Steve's Facebook page

    We’ll hear how this idea came to life, and how Steve continues to blend innovation into every area of his career.

    1: THE BIRTH OF NATIONAL WAGYU DAY

    Steve, let’s start with what makes this episode so delicious—National Wagyu Day. What inspired you to create this celebration of Wagyu beef, and how did you go about officially declaring it?

    • You’ve said the day welcomes both seasoned connoisseurs and first-timers—why was that inclusive spirit important to you?
    • Why June 21st—and how does the symbolism of the summer solstice add to the day’s meaning?

    2: THE FLAVOR OF CREATIVITY

    Your creativity clearly doesn’t stop at business—tell us about the Smokin’ Steve Old Fashioned cocktail you developed. What sparked that idea, and how does a drink become an experience?

    • What role does sensory experience play in your creative work?
    • How did your travels—like Japan or the Whiskey and Bourbon trails—influence your flavor creativity?

    3: BUILDING BRANDS WITH BOLD IDEAS

    Let’s zoom out a bit. You've scaled a real estate brokerage, installed EV charging stations, and passed the bar exam—all while launching personal brands. What’s your framework for bringing an idea to life?

    • You’ve said, ‘The more something is looked at as crazy or impossible, the more excited I get.’ How do you manage risk while staying excited about disruption?
    • How do you decide when an idea is worth turning into a movement—like you did with Wagyu Day?

    4: CREATIVE LEADERSHIP & COMMUNITY IMPACT

    Your work with the CSUF Center for Real Estate and your student endowment shows a passion for giving back. How do you bring creativity into mentorship and leadership?

    • What does legacy mean to you?

    5: WHAT’S NEXT ON YOUR CREATIVE MENU?

    You’ve accomplished so much already—and at such a young age. What’s next for you creatively? More food ventures, legal advocacy, tech innovation?

    Steve, what a treat—literally and creatively. Thanks for sharing your journey and how you’ve brought bold, flavorful ideas to life across industries. And listeners, whether you’re enjoying Wagyu or Old Fashioneds—or just building your next creative venture—we hope this episode inspired you.

    And a special thanks to our sponsor, White Cloud Coffee Roasters. You can enjoy 10% off your first order at WhiteCloudCoffee.com with the code CREATIVITY at checkout.

    Be sure to subscribe, rate, and review Your World of Creativity wherever you listen to podcasts—and come back again as we continue exploring how creative professionals around the world turn ideas into action.

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    16 m
  • Jamie Schwartzman, Chief Creative Strategist & Founder, Flux Branding
    Aug 4 2025

    Welcome back to Your World of Creativity, the podcast where we explore the minds of creative professionals around the world to uncover how they bring ideas to life.

    Today’s guest is Jamie Schwartzman, Chief Creative Strategist and founder of Flux Branding. With over 25 years of experience, Jamie has helped transform businesses through bold storytelling, innovative strategy, and his signature IDEA Method. He’s a trusted advisor, a creative force, and a name you might recognize from Gordon Ramsay’s Food Stars.

    Jamie's Website

    @fluxbranding on Instagram

    Jamie's Facebook page

    1 – The Power of Brand Transformation

    You’ve led rebranding efforts that have had measurable impact—like helping Motor Car Parts of America go from $2 to $38 a share. What are the core elements of a transformational brand strategy that delivers results like that? What do many companies get wrong when they try to ‘refresh’ their brand?

    2 – The IDEA Method

    Your IDEA Method is a four-step branding process designed to reduce risk and reveal identity. Could you walk us through each of the four steps and share how you developed this framework?

    3 – Branding, Storytelling & Authenticity

    You often say that storytelling and authenticity are critical in branding. How do you guide companies to uncover and communicate their true identity, especially if they’ve been operating on ‘autopilot’ for years? How do you balance bold creativity with the need for brand consistency and customer trust?”

    4 – Leading Through Change

    You say that ‘change is the only constant.’ That’s not just a tagline—it’s the core of your company’s name, Flux. What advice would you give to business leaders struggling to embrace change creatively?

    5 – Trends, Lessons & Food Stars (4 minutes)

    You’ve been featured as an Expert Brand Strategist on Food Stars and you write the ‘First Tuesday’ newsletter. What branding trends are you watching right now, and what’s one key insight from your work that our listeners can apply today?

    Jamie, thank you for the wit, wisdom, and perspective you’ve shared with us today. It’s been fantastic to hear how creativity, clarity, and strategic storytelling can truly move the needle for brands.

    This episode was brought to you by our friends at White Cloud Coffee Roasters. Get 10% off your first order when you use the code CREATIVITY at checkout. Visit WhiteCloudCoffee.com.

    Thanks for listening to Your World of Creativity. Be sure to subscribe, rate, and review our show on your favorite podcast app. And come back again for the next episode, where we continue to explore how creative professionals inspire the world.

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    28 m
  • The Empty Pockets, Chicago-based band
    Jul 28 2025

    Welcome back to Your World of Creativity, the podcast where we explore the intersection of imagination and innovation across industries and disciplines.

    Today, we’re talking music, creativity, and collaboration with the genre-defying band, The Empty Pockets. This Chicago-based quartet has backed legends like Kenny Loggins and Al Stewart, topped the Billboard Blues charts—twice—and brought their folksy Midwestern rock-blues blend to stadiums and stages around the world. Their latest release is a Live in Buffalo album just out

    Joining us today are Josh Solomon, Erika Brett, Nate Bellon, and Adam Balasco—the musical family behind The Empty Pockets.

    josh 's Website

    @theemptypockets on Instagram

    josh 's Facebook page

    josh on YouTube

    1: Genre-Bending Identity

    You’ve been described as everything from Americana to Chicago-style yacht rock—with a side of blues and soul. How do you describe your sound? And how has your style evolved across the years and albums? What do you think it is about your sound that resonates across such a wide audience—from MLB stadiums to blues charts?

    2: Life on the Road + Collaboration

    You’ve toured with iconic artists. How have those collaborations shaped your sound or songwriting process? What’s it like writing and performing as a group with such tight chemistry? Is there a secret to staying creatively in sync? Touring this summer with Al Stewart.

    3: Inside Gotta Find the Moon

    Your latest #1 album Gotta Find the Moon was recorded with a unique, ‘one-room’ process—much of it at Abbey Road Studios. What was that experience like, and how did it influence the vibe of the record? You’ve mentioned tributes to family, political inspiration, and even puns—how personal do these songs get, and how do you balance the intimate with the universal?

    4: Performance Moments + Live Magic

    Your latest release Live in Buffalo album captures that spontaneous, road-tested energy. What’s the difference between your studio work and your live shows—and do you have a favorite on-stage memory that captures your creative spark? How does adding collaborators like jazz saxophonist Elliot Scozzaro or guitarists from Marbin and Vulfpeck elevate your performances?

    5: Creativity in Motion

    You’ve made your own creative lane, and done it as an independent band. What advice would you give to other creatives—musicians or otherwise—about building a lasting, authentic career in today’s world? What’s next for The Empty Pockets? Any new directions, surprises, or dream collaborations coming up?

    Josh, Erika, Nate, Adam—thank you so much for sharing your creativity and stories with us today. Your passion and joy for music is contagious.

    And thanks to our sponsor, White Cloud Coffee Roasters—listeners can get 10% off their first order at WhiteCloudCoffee.com with the code CREATIVITY at checkout.

    Until next time, keep creating, keep sharing your light—and be sure to subscribe, rate, and review Your World of Creativity wherever you listen to podcasts. I’m Mark Stinson. See you next time!

    The Empty Pockets' versatile pedigree backing up renowned 70’s artists like Al Stewart,...

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    29 m