Welcome back to Your World of Creativity, the show where we dive into the minds of creative leaders around the globe. I’m your host, Mark Stinson. Today, we’re exploring the intersection of creativity, branding, and personal growth with someone who’s built unforgettable brands from the ground up.

Our guest today is Judy Winslow, known as The Brandologist. With more than three decades of experience in marketing and branding, Judy’s helped Fortune 100 companies and visionary entrepreneurs build powerful brands that leave lasting impressions. She’s the author of Ignite Your Faith and Third Act Encore, and she brings a unique blend of marketing strategy, personal development, and innovation to her work.

Judy's Website

@jWINSceoPRO on Instagram

Judy's Facebook page

1. The DNA of a Memorable Brand

“Judy, your clients often come to you seeking that ‘it factor’—something to make their brand unforgettable. In your experience, what are the key ingredients that turn a brand into an emotional, authentic, and lasting connection with its audience?”

2. Aligning Purpose with Profit

“You often say that it’s a disservice not to share your unique gifts with the world. How do you help clients align their purpose and passion with a profitable brand strategy, especially in industries like health, wellness, and personal development?”

3. Standing Out in a Crowded Market

“In a world of endless noise and digital clutter, what’s your advice to someone trying to get their voice heard and their brand noticed—without falling into gimmicks or losing authenticity?”

4. Building the Brand from Within

“You’ve said that confidence and clarity are crucial in brand-building. How do you guide individuals—especially solopreneurs or creatives—through the inner work of discovering their true gifts and strengths?”

5. The Brandologist's Legacy: What Lasts?

“You’ve worked with icons from Cover Girl to Yves Saint Laurent and now with inspired entrepreneurs. What have you learned about the evolution of branding—and what do you think it takes to really leave a legacy?”

This episode was brought to you by White Cloud Coffee Roasters—because bold ideas deserve bold coffee. Get 10% off your first order at WhiteCloudCoffee.com with the code CREATIVITY at checkout.

Be sure to subscribe, rate, and review Your World of Creativity on your favorite podcast platform. And join us again next time as we continue unlocking your world of creativity.

J. Winslow is “The Brandologist”, developing strategies to build your business & life. With 3+ decades of experience and a 93% success rate, she’s won numerous awards, co-founded a marketing firm in NYC working with Fortune 100s to start-ups, founded TEDxSarasota and is an International Best Selling author and speaker. Her global roster of CEOs and Founders focuses on impactful innovation, leadership and brand expansion. She’s appeared on ABC TV, SmileJamaicaTV and is a frequent podcast guest.

Welcome back to Your World of Creativity—the show where we explore the creative journeys of innovators, artists, and entrepreneurs around the world.

Today, we’re welcoming Pia Leichter: a creative partner, certified coach, best-selling author, and founder of Kollektiv Studio. Pia’s work spans journalism, branding, design, and deep creative transformation.

She’s here to talk about her new book Welcome to the Creative Club: Make Life Your Biggest Art Project. It’s part memoir, part manifesto, and a full-on invitation to become the creative director of your own life.

Pia's Website

@pia.leichter on Instagram

@pialeichter on X

1: “Unlearning and Reclaiming Creativity”

“Your book begins with a journey of ‘losing and finding’ your creative power. What were some of the stories or beliefs you had to unlearn in order to reconnect with that creativity—and how did that process shape the book?”

2: “From Therapy Couch to Studio Session”

“You take us behind the scenes of some intimate and bold conversations—with your therapist and even with fashion icon Betsey Johnson. What was it like weaving these voices into your own narrative? And what do they reveal about the creative process that people might not expect?”

3: “The Science Behind the Magic”

“Welcome to the Creative Club smashes myths with neuroscience. What surprised you most in the research about how creativity actually works—and how can listeners apply these insights to their daily lives or creative work?”

4: “Designing Your Life as a Creative Project”

“You invite readers to become the ‘creative director of their life.’ For someone listening right now who feels stuck or unsure, what’s the first step to embracing that role and turning life into an art project?”

5: “Burning Down the Box” (4 minutes)

“You’ve worked with major brands and also coached individuals through transformative change. Whether it’s building a brand or rewriting your story, what does it mean to you to ‘redesign the box’—or sometimes, burn it down entirely?”

“Pia, what a rich and refreshing conversation—thank you for inviting us into your creative club. Your book is bold, honest, and truly inspiring. To our listeners, grab Pia’s book Welcome to the Creative Club—it’s more than a read, it’s a creative reset. We’ll link to it in the show notes.”

As always, this episode is sponsored by our friends at White Cloud Coffee Roasters. Fuel your creative mornings with handcrafted blends—and enjoy 10% off your first order with the code CREATIVITY at WhiteCloudCoffee.com.

Be sure to subscribe, rate, and review Your World of Creativity on your favorite podcast app. And join us next time as we continue to unlock your world of creativity!

Pia Leichter is a creative partner, best selling author, certified coach, and founder. Her path has been anything but ordinary: a recovering nomad, she’s reported as a journalist in Sri Lanka, graduated summa cum laude from NYU, and worked as an award-winning creative director for some of the biggest brands in the world. Now, as the founder of Kollektiv Studio, she’s uniquely positioned to help people create their wild ventures. With over a decade of experience, Pia has built brands, launched a creative studio, and served as a judge for top industry competitions. Along the way, she’s earned a stack of awards and the trust of creators across the globe. Whether creatively partnering with...

Welcome back to Your World of Creativity, the podcast where we explore creative insights from leaders across the arts, innovation, business, and beyond.

Today’s guest is John Pawlowski, a seasoned brand strategist and marketing executive with over a decade of experience leading innovation and growth in the consumer packaged goods industry.

From household names like Marie Callender’s and PF Chang’s to the bold new frontier of premium pet food with Heckova, John brings a creative mindset to every stage of brand development.

John's Website

@heckovapet on Instagram

linkedin.com/in/pawlowskijohn

1: The Brand-Building Mindset

You’ve launched and revitalized iconic brands in the highly competitive world of frozen foods. What’s your process for identifying the creative white space in a crowded category—and turning that into a compelling brand identity? What lessons from CPG branding did you find most transferable when you transitioned into pet food marketing?

2: The 'Mega' Moment

At Conagra, you spearheaded the launch of a 'Mega' brand, which went on to surpass $200 million in sales. What was the creative spark behind that brand, and how did you translate that into product, messaging, and ultimately, consumer loyalty? Were there any big risks or bold decisions in that process that paid off?

3: The Humanization of Pets

The humanization of pets is one of the biggest trends in the pet food industry. How do you creatively tap into the emotional connections people have with their pets when crafting messaging for Heckova? What role does storytelling play in gaining the trust of pet parents?

4: Innovation in a Regulated Space

CPG and pet food are both highly regulated, especially with claims and ingredients. How do you foster creativity within those constraints, especially when developing new products or campaigns? How do you balance the creative drive with the analytical, P&L-focused mindset required in your role?

5: Creative Leadership in Action

From managing agency partners to internal teams, you’re constantly leading others through the creative process. What’s your approach to building a culture of innovation and alignment? What advice would you give to young brand marketers who want to lead with both strategy and imagination?

John, this has been a great look into the creative strategies behind some of the most recognizable brands—and now, one of the most exciting in pet food. Thanks for joining us on Your World of Creativity.

This episode was brought to you by White Cloud Coffee Roasters. Get 10% off your first order of freshly roasted, ethically sourced coffee with the code CREATIVITY at checkout. Visit WhiteCloudCoffee.com.

If you enjoyed today’s episode, be sure to subscribe, rate, and review us on your favorite podcast app—and come back next time for more conversations at the intersection of imagination and industry.

John has classical training as a brand marketer and P&L manager and over a decade of experience leading brand growth in the consumer packaged goods (CPG) industry at Conagra Brands (Omaha and Chicago) and Bellisio Foods (Minneapolis). He led growth, turnaround, and new launch strategies on major brands such as Marie Callender’s, Banquet, Kid Cuisine, PF Chang’s, Boston Market, and Atkins. While at Conagra, John spearheaded the launch of a new “Mega” brand that surpassed $200MM in sales. With the humanization of pet food as the biggest...