Unfounded - HE Podcast Por Unfounded - David Laxer & Ofir Michaeli arte de portada

Unfounded - HE

Unfounded - HE

De: Unfounded - David Laxer & Ofir Michaeli
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Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line. Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.© 2025 Unfounded - David Laxer & Ofir Michaeli Economía
Episodios
  • The Luxury of Age - Feat. Einat Israeli

    The Luxury of Age - Feat. Einat Israeli
    Nov 16 2025

    We host Einat Israeli, former VP Marketing of Nike Israel, to explore the booming longevity and wellbeing industries, discussing trends, tribes and mindsets, and most importantly, shattering stereotypes.
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    1 h y 4 m
  • Flying Backwards - When a brand lacks complete & utter self awareness! + The potential in finding it

    Flying Backwards - When a brand lacks complete & utter self awareness! + The potential in finding it
    Nov 6 2025

    When your national airline can’t get off the ground creatively, it’s time for some tough love. David Laxer and Ofir Michaeli unpack El Al’s identity crisis and explore how a little self-awareness—and even self-deprecation—could help the brand soar again.
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    49 m
  • Big Data. Small Thinking.

    Big Data. Small Thinking.
    Oct 26 2025

    No one can argue the value of good data. Good data lets us make better informed and well founded decisions. It has revolutionized how businesses operate across every industry and throughout every executive position.

    But there is a dark side to data.

    It often causes leaders to fall in love with it; to blindly follow and stop asking the right questions.


    David Laxer & Ofir Michaeli dive into the blindspots of big data and tackle the issue from an unexpected perspective -- its effect on innovation, leadership and true creativity. Together, they explore the limitations of a data-driven mindset and present a more balanced approach to the complexities of decision making.
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    56 m
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