Under the Influence with Terry O'Reilly

De: Apostrophe Podcast Network
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  • Resumen

  • Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

    Hosted on Acast. See acast.com/privacy for more information.
    Apostrophe Podcast Network
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Ciencias Sociales Economía Marketing Marketing y Ventas
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Episodios
  • Seizing The Moment

    Seizing The Moment
    May 3 2025

    This week, we look at how the marketing industry seizes pop culture moments.


    We’ll talk about a website that got national attention by making a bold prediction about a TV show.


    How A1 Steak Sauce caught the funniest – and luckiest break.


    And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers.


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    Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to

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    Hosted on Acast. See acast.com/privacy for more information.
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    28 m
  • A Moment I'll Never Forget: The Power of PSAs

    A Moment I'll Never Forget: The Power of PSAs
    Apr 26 2025

    This week, we look at public service announcements.

    PSAs have to compete with - not just other PSAs - but with all other commercials out there.

    And do it with an iota of the budget. It requires exceptional creativity.


    We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors.


    --------


    Looking for where to find a discount on the Saily data plan?

    Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to

    https://saily.com/terry



    Hosted on Acast. See acast.com/privacy for more information.
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    27 m
  • Brand Strategist & Author Peter Wilken

    Brand Strategist & Author Peter Wilken
    Apr 24 2025
    Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building.

    Hosted on Acast. See acast.com/privacy for more information.
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    55 m
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Amazing stories

I tune in every Saturday to listen to Terry. Always a smile as he so colorfully tells the stories.

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