This week, we listen to the most creative use of sound and voice.

Like the mattress company that gave people discounts based on how loud they snored.

We’ll explore a radio campaign that says ugly is a superpower.

And we’ll play a vinyl record that was left out in the sun that warns people about the harmful effects of UV rays.

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There are many products in the world that have “unintended uses.”

Originally designed for one purpose, the general public has discovered alternate uses for these items.

From Windex to baking soda to Ozempic, the makers of these products had no idea they would be used for so many unimagined tasks.

And in one story today, the alternate use of diapers may surprise you.

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With the Oscars around the corner, we take a look at creative movie marketing.

We’ll talk about miniature billboards that promoted Ant-Man.

A billboard that actually sweated to promote an action film.

And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a box office success.

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This week, we tip our hat to the tiny, small innovations that make our lives better.

Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car tires.

In every case, the inventor saw something nobody else saw, and their miniature ideas went down in history.

Small Wonders.

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This week, we look at the link between food and cars.

Did you know that Volkswagen makes sausages.

And Rolls-Royce makes honey.

Did you know cars have even been named after foods and beverages – like the Mitsubishi Pistachio and the Suzuki Cappuccino.

It’s true – and it’s tasty marketing.

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This week, we look at the staying power of Catalogues.

They’ve been around since the mid 1800s, and they helped build the country.

We’ll talk about how catalogues let retailers reach people in far-flung towns and villages.

How catalogues finally allowed rural folks to have access to the same goods as city dwellers.

And how Seinfeld’s J. Peterman became an owner of the actual J. Peterman catalogue.

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In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to write for – but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these confusing times and a student audio idea that attracted Taylor Swift.

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Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs.

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