Are you tired of customers dreading compliance and security talk? In this episode, I chat with Jared Casner of Blacksmith InfoSec, who’s making compliance accessible for every MSP and SMB. Discover their “paint-by-numbers” approach to policy management, seamless ConnectWise integrations, and how their flexible platform creates new revenue streams for tech pros.

Holistic security isn’t just a buzzword—it’s a philosophy, and Blacksmith InfoSec is putting it into action. Hear the backstory of how two founders shifted from startup IT challenges to channel-first solutions built just for MSPs. We dig deep into white-label options, risk management frameworks, and the value of real community feedback. You’ll leave with new strategies, and maybe even a pen recommendation, too.

Why Listen:

• Learn about “compliance as a service” for MSPs
• Discover practical MSP-friendly integrations (like ConnectWise)
• See how holistic security benefits client businesses
• Hear candid industry lessons, mistakes, and wins
• Find out the financial perks for early MSP adopters
• Get tips to co-manage compliance with clients
• Understand why feedback-driven development matters

Guest: Jared Casner

Co-founder and compliance innovator at Blacksmith InfoSec, with 15 years in Silicon Valley and a passion for making cybersecurity accessible for businesses of every size.

• Website: https://www.blacksmithinfosec.com
• LinkedIn: https://www.linkedin.com/in/jaredcasner/

=== SPONSORS

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC

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• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

In this episode, I get the inside scoop from Reese Tuttle, whose passion for stopping cybercrime is rooted in family and real-world experience. We discuss AP2T Labs’ patent-pending training platform: from social media and business-based attacks to text, voice, and even physical mail scams. Reese details how their “edu moments” and instant feedback turn risk into learning, how their flexible API-first setup makes integrations painless, and what motivates him every morning to make a difference. If you care about genuine protection—not just compliance—this episode is a must-listen.

Why Listen — Takeaway List

• Experience cybersecurity training that matches real-world threats
• Learn the power of safe failure and instant feedback
• Discover cutting-edge approaches to phishing, voice, text, and mail scams
• Hear MSP integration and business growth tips
• Understand the human, emotional side of cyber defense
• Get inspired by a mission-driven team making a real impact

Guest: Reese Tuttle, Founder of AP2T Labs

A cybersecurity prodigy with a passion for transforming awareness training, Reese founded AP2T Labs to blend research, realism, and daily practice in the fight against cyber threats. As a leader, innovator, and educator—and drawing on life experiences with reformed hackers and global crime investigations—Reese’s mission is about more than tech: it’s about protecting lives.

• Website: https://ap2tlabs.com
• Reese Tuttle LinkedIn: https://www.linkedin.com/in/reesetuttle/

=== SPONSORS

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Join me and Kip Fanta as we reveal how MSPs can break free from the “vendor” label and become true business partners. Learn why strategic management, AI-powered insights, and a collaborative approach are the keys to thriving in today’s IT landscape.

Kip shares how their two-sided platform enables both MSPs and clients to collaborate, capture ideas, and align technology investments with real business needs. We talk about the growing role of AI and real-time analytics, the importance of advisory services, and how MSPs can avoid being seen as just another faceless supplier. Don’t miss Kip’s practical advice and the inside scoop on their PitchIT journey!

Why Listen:

• Discover the two-sided platform approach for MSPs
• Learn how to align IT with business strategy
• Hear real feedback from the MSP community
• Find out how AI and analytics drive decision-making
• Get tips on building advisory and consulting services
• Avoid the risk of becoming a commodity supplier

Guest: Kip Fanta brings decades of IT and business leadership experience, including years at Procter & Gamble, to his role at GetInSync. He specializes in helping MSPs bridge the gap between technology and business strategy, focusing on partnership, client success, and strategic growth.

• Website: https://getinsync.ca
• LinkedIn: https://www.linkedin.com/in/kipfanta

=== SPONSORS

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Curious how today’s top MSPs are saving hours on QBRs and strategic planning? Alex Markov of Strategy Overview shares the inside scoop on their AI-powered platform, IT Glue integration, and how real-world feedback drives innovation.

Alex reveals the major updates since last year—including automated QBRs with Arya, expanded reporting for Office 365, and a robust IT planning module. We dig into the platform’s origins at Red Key Solutions, how MSPs can quickly adopt and customize the process, and why flexibility and user feedback are at the heart of every new feature.

Why Listen:

• Discover how AI is automating QBR assessments
• Learn about seamless IT Glue integration
• See how white-labeled client portals boost engagement
• Get inspired by real MSP feedback shaping the platform
• Find out how Strategy Overview saves MSPs hours every month

Alex Markov is the founder of Strategy Overview and a partner at Red Key Solutions, a leading MSP in New York. With over 23 years in the industry, Alex is passionate about helping MSPs streamline operations and deliver strategic value.

• Website: https://strategyoverview.com
• LinkedIn: https://www.linkedin.com/in/alex-markov/

=== SPONSORS

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Are you tired of chasing cold leads and competing with dozens of MSPs for the same customer? In this episode, I chat with Skofi, the mastermind behind Find My IT Partner, who’s on a mission to reinvent how IT providers and SMBs connect. We talk about the power of curated matches, the importance of trust, and why his platform is more “cyber matchmaking” than traditional lead gen. If you’re ready to move beyond word-of-mouth and discover a smarter way to grow your MSP, you won’t want to miss this conversation!

Why Listen:

• Learn how Find My IT Partner’s matchmaking engine works
• Understand the difference between leads and qualified sales opportunities
• Hear real-world stories of SMBs consolidating IT providers
• Discover how compliance and trust drive MSP selection
• Get the inside scoop on the PitchIT competition and vendor boot camp
• Find out how the subscription and success fee model benefits MSPs
• Explore the future of vetted provider directories

Guest: Johnathan “Skofi” Schofield
Founder of Find My IT Partner, Skofi is passionate about connecting SMBs with trusted, qualified IT providers. With years of experience in IT business development, he’s building a platform that combines deep industry knowledge with a unique matchmaking engine.

• Website: https://findmyitpartner.com
• LinkedIn: https://www.linkedin.com/in/johnathan-schofield/

=== SPONSORS

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Get ready for an insightful conversation with Bhadri Varadarajan of HitWit, a PitchIT finalist at IT Nation Connect 2025. We dive into the nuts and bolts of AI-powered knowledge sharing, from onboarding and interactive learning to customer engagement and support. Bhadri explains how HitWit’s platform helps MSPs deliver fast, knowledgeable responses and build an “AI muscle” that sets them apart in a competitive market. We cover the importance of managing data, the shift from traditional training to dynamic, multi-format learning, and the opportunities for MSPs to become AI transformation leaders for their clients. Don’t miss this chance to learn from one of the industry’s most forward-thinking innovators!

Why Listen:

• Learn how AI can transform your knowledge base and training
• Discover new revenue opportunities for MSPs
• Hear real-world examples of AI in action
• Get insights on customer engagement and support
• Find out how to position your MSP for the future

Guest: Bhadri Varadarajan is the founder and CEO of HitWit, an AI-driven platform helping MSPs and enterprises streamline knowledge sharing, training, and customer engagement. With a background as CTO in private equity and a passion for education, Bhadri brings unique insights into leveraging AI for business growth.

• Website: https://www.hitwit.ai
• LinkedIn: https://www.linkedin.com/company/hitwit-ai

Companies, Products, and Books Mentioned

• ConnectWise: https://www.connectwise.com
• IT Nation Connect: https://itnation.connectwise.com
• PitchIT Program: https://itnation.connectwise.com/connect-global/
• Slack: https://slack.com
• Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software
• Google Cloud: https://cloud.google.com
• Common Core Curriculum: https://www.corestandards.org

=== SPONSORS

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Are you tired of feeling lost when it comes to MSP sales? This episode brings you the game-changing insights of Jean Templin, co-founder of NAYAK, who’s on a mission to help IT pros sell better, smarter, and faster. Learn how AI-driven coaching and emotional intelligence can transform your sales process and give you the confidence to close more deals—no matter your technical background.

What if you could walk into every sales call fully prepared, armed with actionable insights and a cheat sheet tailored to your prospect? Jean Templin reveals how NAYAK’s smart call planning and real-time coaching help MSPs personalize every interaction, build trust, and never miss a revenue opportunity.

Ready to stop leaving money on the table? In this episode, we uncover why MSPs lose out on $1 million annually and how NAYAK’s AI-powered tools can help you reclaim that lost revenue. From onboarding to account management, discover how relationship intelligence and automation can take your business to the next level—while keeping your team confident and your clients happy.

Guest: Jean Templin

Co-founder and Product Leader, NAYAK
Jean Templin is a seasoned entrepreneur and product leader with a background at Twilio and a passion for empowering MSPs through AI-driven sales enablement. At NAYAK, Jean helps IT professionals leverage emotional intelligence, automation, and real-time coaching to boost revenue and build stronger client relationships.

• Website: https://nayak.ai
• LinkedIn: https://www.linkedin.com/in/jeantemplin

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast