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Welcome to this week’s episode of the Treat Your Business Podcast! I’m your host, Katie Bell, and I’m thrilled to bring you a fascinating conversation with Darren Rieck, physiotherapist, former clinic owner, and co-founder of Nookal, this episode’s sponsor.

In this episode, Darren and I dive into one of the most important metrics every clinic owner needs to track to ensure profitability and long-term success.

✨ Here’s what we cover:

• Why retention rates are one of the most critical metrics for clinic profitability.
• The psychology of patient retention and how to create a seamless patient experience.
• How to use data and benchmarks to make informed, objective business decisions.
• The power of automation and AI in improving clinic efficiency and patient outcomes.
• Practical tips for building trust and achieving better patient retention.

💡 Key Takeaways:

• Retention equals profitability: Learn how to track and improve your retention rates.
• Simplify and automate: Discover how Nookal’s innovative software can help you manage your clinic more efficiently.
• Build trust: Understand the psychology behind patient retention and how to create a plan that works for both you and your patients.

🌟 Nookal Links:

• Cracking the code of Client Retention: https://info.nookal.com/cracking-the-code-of-client-retention
• Link for Free Trial - https://www.nookal.com/free-trial

📢 Episode Sponsor:
This episode is proudly sponsored by Nookal, the practice management software that empowers Allied Health clinics to unlock their full potential. From scheduling and invoicing to reporting and automation, Nookal gives you the tools you need to save time, improve efficiency, and grow your business.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

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First things first - here is the link you need to reserve yourself a seat at the upcoming Smart Investments: When (and How) to Buy Equipment for Maximum Profit masterclass: https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

In this episode, we’re tackling the topic of people pleasing and how it’s holding you back from growing your business. As health professionals, it’s easy to fall into the trap of overdelivering and undervaluing ourselves, but this episode will show you how to set boundaries, say no strategically, and create space for sustainable growth

Episode Summary

People pleasing might feel like the right thing to do, but it’s actually holding you back. From overdelivering to clients to undervaluing your services, this mindset can lead to burnout, exhaustion, and a business that drains you.

In this episode, I’ll share how to recognise when people pleasing is taking over, why it happens, and how to set healthy boundaries that empower you and your clients. You’ll learn how to shift from constantly saying yes to strategically saying no, creating space for growth and success.

Key Takeaways

1. People pleasing is a disservice to your clients: Overdelivering doesn’t make you a better practitioner; it dilutes your expertise.
2. Set clear boundaries: Manage client expectations from the start to avoid burnout and frustration.
3. Saying no is powerful: Strategic no’s create space for better opportunities and sustainable growth.
4. Self-reflection is essential: Use tools like journaling or tracking your time to identify where you’re overcommitting.
5. Your needs come first: Meeting your own needs is critical to delivering amazing service to your clients.

This episode of the

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome
Have I got a treat for you today? This week on the Treat Your Business Podcast, I’m joined by the brilliant Ad from Test Tube Marketing. If you’ve ever felt like your marketing isn’t working or you’re unsure where to focus, this episode is packed with actionable strategies to help you attract more clients and grow your clinic.

Episode Summary
Ad and I dive into the biggest marketing mistakes clinic owners make and how you can fix them by narrowing your focus and staying consistent. We talk about why trying to be everything to everyone is holding your business back and how getting specific can actually broaden your appeal.

Ad shares his mantra: “Strategy is the art of sacrifice.” You’ll learn how to:
✨ Get hyper-specific to connect with your ideal clients.
✨ Build an email list and why it’s your secret weapon for long-term success.
✨ Stay consistent with your messaging to keep your clinic top of mind.

This episode will help you shift your mindset around marketing and give you practical steps to take your clinic’s marketing to the next level.

Key Takeaways
💡 Niching down doesn’t limit your audience—it broadens your appeal.
💡 Consistency is key! Show up regularly to stay in your clients’ focus.
💡 Build and nurture your email list—it’s 5x more effective than social media.
💡 Focus on solving specific problems your clients are experiencing.

Resources & Links
✨ Visit Test Tube Marketing on Instagram for free resources and tips.

Ready to transform your clinic marketing?
🎧 Tune in now and let me know your biggest takeaway from this episode! Don’t forget to share it with your fellow clinic owners who could use a marketing boost.

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1