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Welcome to this week’s episode of the Treat Your Business Podcast! I’m your host, Katie Bell, and I’m thrilled to bring you a fascinating conversation with Darren Rieck, physiotherapist, former clinic owner, and co-founder of Nookal, this episode’s sponsor.

In this episode, Darren and I dive into one of the most important metrics every clinic owner needs to track to ensure profitability and long-term success.

✨ Here’s what we cover:

• Why retention rates are one of the most critical metrics for clinic profitability.
• The psychology of patient retention and how to create a seamless patient experience.
• How to use data and benchmarks to make informed, objective business decisions.
• The power of automation and AI in improving clinic efficiency and patient outcomes.
• Practical tips for building trust and achieving better patient retention.

💡 Key Takeaways:

• Retention equals profitability: Learn how to track and improve your retention rates.
• Simplify and automate: Discover how Nookal’s innovative software can help you manage your clinic more efficiently.
• Build trust: Understand the psychology behind patient retention and how to create a plan that works for both you and your patients.

🌟 Nookal Links:

• Cracking the code of Client Retention: https://info.nookal.com/cracking-the-code-of-client-retention
• Link for Free Trial - https://www.nookal.com/free-trial

📢 Episode Sponsor:
This episode is proudly sponsored by Nookal, the practice management software that empowers Allied Health clinics to unlock their full potential. From scheduling and invoicing to reporting and automation, Nookal gives you the tools you need to save time, improve efficiency, and grow your business.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

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First things first - here is the link you need to reserve yourself a seat at the upcoming Smart Investments: When (and How) to Buy Equipment for Maximum Profit masterclass: https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

In this episode, we’re tackling the topic of people pleasing and how it’s holding you back from growing your business. As health professionals, it’s easy to fall into the trap of overdelivering and undervaluing ourselves, but this episode will show you how to set boundaries, say no strategically, and create space for sustainable growth

Episode Summary

People pleasing might feel like the right thing to do, but it’s actually holding you back. From overdelivering to clients to undervaluing your services, this mindset can lead to burnout, exhaustion, and a business that drains you.

In this episode, I’ll share how to recognise when people pleasing is taking over, why it happens, and how to set healthy boundaries that empower you and your clients. You’ll learn how to shift from constantly saying yes to strategically saying no, creating space for growth and success.

Key Takeaways

1. People pleasing is a disservice to your clients: Overdelivering doesn’t make you a better practitioner; it dilutes your expertise.
2. Set clear boundaries: Manage client expectations from the start to avoid burnout and frustration.
3. Saying no is powerful: Strategic no’s create space for better opportunities and sustainable growth.
4. Self-reflection is essential: Use tools like journaling or tracking your time to identify where you’re overcommitting.
5. Your needs come first: Meeting your own needs is critical to delivering amazing service to your clients.

This episode of the

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

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Welcome
Have I got a treat for you today? This week on the Treat Your Business Podcast, I’m joined by the brilliant Ad from Test Tube Marketing. If you’ve ever felt like your marketing isn’t working or you’re unsure where to focus, this episode is packed with actionable strategies to help you attract more clients and grow your clinic.

Episode Summary
Ad and I dive into the biggest marketing mistakes clinic owners make and how you can fix them by narrowing your focus and staying consistent. We talk about why trying to be everything to everyone is holding your business back and how getting specific can actually broaden your appeal.

Ad shares his mantra: “Strategy is the art of sacrifice.” You’ll learn how to:
✨ Get hyper-specific to connect with your ideal clients.
✨ Build an email list and why it’s your secret weapon for long-term success.
✨ Stay consistent with your messaging to keep your clinic top of mind.

This episode will help you shift your mindset around marketing and give you practical steps to take your clinic’s marketing to the next level.

Key Takeaways
💡 Niching down doesn’t limit your audience—it broadens your appeal.
💡 Consistency is key! Show up regularly to stay in your clients’ focus.
💡 Build and nurture your email list—it’s 5x more effective than social media.
💡 Focus on solving specific problems your clients are experiencing.

Resources & Links
✨ Visit Test Tube Marketing on Instagram for free resources and tips.

Ready to transform your clinic marketing?
🎧 Tune in now and let me know your biggest takeaway from this episode! Don’t forget to share it with your fellow clinic owners who could use a marketing boost.

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

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If you employ a team in your clinic or are considering moving to an employed model, this episode is packed with valuable insights. Grab your calculator and a cup of tea, and let’s break down the latest changes impacting clinic owners like you.

📋 Episode Summary
In this episode, we explore the recent changes to the national minimum wage increase and employer National Insurance contributions. These updates might feel overwhelming, but we’ll simplify what they mean for your clinic. From understanding the true costs of employing staff to calculating their return on investment, this episode equips you with the tools and strategies to maintain profitability. We also discuss the pros and cons of employing staff versus working with freelancers and how to navigate employment law changes to protect your business. Whether you’re just starting to build your team or managing an established clinic, this episode is full of actionable advice to help you make confident decisions.

✨ Key Takeaways

• National Insurance Contributions: Employer contributions have increased to 15%, with a reduced threshold of £5,000 per employee, but an increased employer’s allowance of £10,500.
• Minimum Wage Increase: A 6.7% rise for over-21s means higher wage bills. Learn how to budget for this and review your pay structures effectively.
• Employment vs Freelance: Weighing the benefits of employing staff versus hiring freelancers, especially in light of upcoming changes to employment laws.
• Performance Metrics: Why it’s crucial to measure staff performance from day one and set clear goals for a profitable clinic.
• Non-Monetary Benefits: Consider flexible working, CPD allowances, and bonus schemes to attract and retain top talent.

🔗 Resources & Links

• Employer National Insurance Calculator: Thrive members can access this tool in the member area to calculate employee costs.
• Upcoming HR Webinar: Stay tuned for details on our webinar covering employment law changes and recruitment tips.

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit No

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

Hi lovely listeners,

This week, I’m joined by the amazing Anna Maskell from Animated Physio to explore side hustles, smart business growth, and knowing when to say “yes” (or “not yet”).

Anna, a physio and Pilates instructor, has transformed her clinic and built a thriving side hustle designing high-quality Pilates mats. From running her clinic solo to overcoming the challenges of product development, Anna’s journey is truly inspiring, and she’s here to share it all.

If you’ve wondered when to start a side hustle or how to balance big ideas with running a business, this episode is for you.

🎯 IN THIS EPISODE, YOU’LL DISCOVER:

• How Anna turned a problem in her clinic into a sellable product that’s now used in studios across the UK.
• The importance of timing and knowing when to focus on your core business before diversifying.
• Why first impressions and high-quality equipment can elevate your client experience and reputation
• How Anna’s journey shows the power of persistence, strategy, and staying true to your vision.
• Practical tips for clinic owners who want to create an additional revenue stream without burning out.

⭐ KEY TAKEAWAYS FROM ANNA:
1️⃣ First Impressions Matter: Your equipment and environment speak volumes about your brand. Investing in quality shows your clients you care and positions you as a premium service.
2️⃣ Remove Barriers to Movement: Make it easy and enjoyable for clients to engage with your services by creating an exceptional experience.
3️⃣ Timing is Everything: You can’t do it all at once. Focus on building a strong foundation in your core business before diversifying into new ventures.

🎁 RESOURCES & LINKS:

• Check out Anna’s Pilates mats and accessories: https://www.apwellness.co.uk
• Follow Anna on Instagram: https://www.instagram.com/apwellness
• Want to join Anna’s a

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome back to another episode of the Treat Your Business podcast. This week, I’m shaking things up with a Q&A episode, answering real questions from fellow clinic owners like you. I popped a little shoutout on my Instagram and, as always, you lot delivered! I’ve picked out some cracking ones covering team management, investing in coaching (when your partner’s not on board), advice for those of you just starting out, and what to do when your marketing is falling flat.

In this episode, I cover:

• What to do when your team just isn’t as enthusiastic as you (and why that’s actually okay).
• How to think like a business owner, not just a clinician.
• What I’d tell anyone starting a clinic today—including the money talk.
• How to respond when your partner’s worried about coaching investments (grab the wine for this one).
• The social media trap and smarter ways to market your clinic.

There’s a mix of mindset, straight-talking strategy, and real talk about the messy, beautiful rollercoaster of running your own business. Plus, you know I couldn’t resist having a little fun while we’re at it—pens, anyone?

Episode Takeaways:

• You’ll never find someone as passionate about your business as you are. That’s not a problem—it’s your power.
• Know your numbers. Always. Even (especially) when you’re new.
• Coaching isn’t a cost—it’s a fast track (and yes, I may have done a full-on rant about that).
• If social media isn’t working, stop flogging a dead horse. Let’s get visible where it counts.
• Stay in your lane, stop comparing, and remember: no one gives a toss about branded pens.

🛠️ Resources & Mentions:

• Nookal: Our fab episode sponsor and practice management software
• Got a question for a future Q&A? Send it over to hello@thrive-businesscoaching.com
• Connect with me on Instagram @thrive

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome back to the Treat Your Business Podcast with Katie Bell! If you’re a clinic owner feeling overwhelmed by an endless to-do list, constantly juggling roles, and struggling to delegate, this episode is for you. Today, we’re diving into the art (and mindset) of delegation, because let’s face it, giving up control is hard! But if you want to grow your business without burning out, it’s time to rethink how you manage your workload.

I’m joined by the brilliant Philippa Aldridge, and together we’ll unpack why delegation isn’t just about handing off tasks, it’s about trust, self-worth, and breaking deep-rooted habits. So, grab a cup of tea and get ready to shift your mindset!

Episode Summary

Are you drowning in an endless to-do list? Do you find it difficult to delegate because you believe no one can do things as well as you? In this episode, Katie is joined by Philippa Aldridge to uncover the real reasons why business owners struggle with delegation, and it goes much deeper than just time management.

Together, they explore the mindset, control, and self-worth issues that make delegation so challenging and share actionable strategies to help clinic owners step back, relinquish control, and empower their teams. If you’re exhausted from doing it all and want to learn how to delegate effectively, this episode is a must-listen!

What You’ll Learn in This Episode:

✅ The psychology behind why delegation feels so hard
✅ Why clinic owners micromanage even when they delegate
✅ How childhood experiences shape your ability to trust others with tasks
✅ The dangers of holding onto roles outside your zone of genius
✅ A practical first step to start delegating with confidence
✅ Why trust and self-awareness are key to building a thriving business

Resources and Links:

📌 Connect with Philippa Aldridge – https://www.linkedin.com/in/philippa-aldridge

💡 Ready to

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome to the Treat Your Business Podcast! 🎉 In this episode, I’m diving into the steps to stop underpaying yourself and start earning like the business owner you truly are.

Episode Summary
When was the last time you gave yourself a pay rise? Many clinic owners prioritise others and leave themselves last, staying stuck in "small business survival mode." In this short episode, I’ll help you shift your mindset, structure your finances, and start paying yourself properly.

I’ll explain the Profit First Formula by Mike Michalowicz, how to allocate funds for taxes, operating costs, and owner’s pay, and why paying yourself first is key. From setting profit targets to reverse-engineering your pricing, I’ll share practical tips to ensure your business works for you.

Key Takeaways

• Why clinic owners often pay themselves less than their staff.
• The difference between an employee and owner mindset.
• How to implement the Profit First Formula.
• Setting profit targets and adjusting pricing to meet income goals.
• Tips to reduce expenses and maximise profits.

Actionable Takeaways

1. Audit Your Pay: Are you paying yourself fairly?
2. Set Profit Targets: Define what you want to earn.
3. Adopt the Profit First Formula: Allocate funds for taxes, VAT, profit, and pay.
4. Review Pricing: Ensure your rates align with your goals.
5. Cut Expenses: Focus on activities that impact profitability.
6. Commit to Change: Decide on one thing to improve this week.

Resources & Links

• Profit First by Mike Michalowicz – A must-read for transforming your finances.

Let’s Keep the Conversation Going
I’d love to hear from you! What’s one thing you’ll do this week to increase your take-home pay? Leave a comment, send me a DM, or tag me on social media.

This episode of the Treat Your Business Podcast is proudly sponsored by:

• Nookal – The go-to practice management software for clinic owners. Learn more at nookal.com.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1