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Hey lovely listeners, Katie here! I’m absolutely thrilled to bring you another episode of the Treat Your Business podcast. Today, I’m joined by two incredible clinic owners, Ian Andrews and James Scrimshaw, to chat about MBST and the real impact it’s had on their clinics and their lives.

In this episode, I dive into a bold conversation with Ian and James about why they turned to MBST, what it’s meant for their practices, and the lessons they’ve learned along the way. We cover everything from their personal experiences with chronic pain to making big business investments based on gut instinct, and how MBST has become a game-changer for their patients.

• Both Ian and James were driven by personal need and curiosity to find better solutions for their patients, especially for those with arthritic and chronic issues.
• MBST filled a major gap in their treatment toolbox, offering real solutions where hands-on care and traditional rehab reached their limits.
• Their decisions to invest in MBST were based on instinct and belief in its potential, not just the numbers.
• Educating their teams and patients is key – it’s all about understanding the root cause and treating each person individually.
• MBST has changed the way they approach healing, making them feel they couldn’t run their clinics without it now.
• Success is measured by patient outcomes and word of mouth, not just keeping people coming back for endless sessions.

• Learn more about MBST: MBST Health Website
• Connect with Ian Andrews (Oakwood Physiotherapy, Bingham)
• Connect with James Scrimshaw (Bristol)

A huge thank you to MBST, our headline sponsor for the Treat Your Business podcast. We are so grateful to them for allowing us to continue sharing these amazing opportunities and conversations with all of you. Their support makes it possible for us to keep bringing valuable insights to clinic owners everywhere.

Thank you for tuning in! If you’re curious about MBST or want to learn more, check out the website or connect with a practitioner for a proper chat. Don’t forget to subscribe for more honest conversations to help you build a clinic and a life you love!

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://events.thrive-businesscoaching.com/cgl-waitlist-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

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Hey everybody, welcome back to the Thrive Treat Your Business podcast. I am so excited to share something big with you in this episode. If you are a physio, sports therapist, podiatrist or clinic owner who is passionate about helping people but feels like your business is running you instead of the other way round, this one is absolutely for you.

Episode summary

In this short, sharp episode I am lifting the lid on Clinic Growth Live version two. Clinic Growth Live is my one day, in person event created specifically for clinic owners in the health and wellness space who want freedom, profit and impact without burning out.

We are back on Friday 27 March 2026 from 9am to 5pm at the Leonardo Hotel and Conference Venue at Hinkley Island in Leicestershire. If you came to version one, you will know it was wild, high energy and full of sequins. This year we have gone bigger, better, shinier and fully branded, and we have doubled capacity to 200 seats.

If you are stuck in back to back clients, paying yourself last, winging your marketing and avoiding your numbers, this is exactly why Clinic Growth Live exists. Across the day I will walk you through the same framework that has helped over 378 clinic owners go from overworked and underpaid to calm, confident and profitable.

Key takeaways

• Clinic Growth Live version two is happening on Friday 27 March 2026, 9am to 5pm, at the Leonardo Hotel and Conference Venue, Hinkley Island, Leicestershire
• The event is for physios, sports therapists, podiatrists, osteopaths and Pilates or studio based clinic owners in the health and wellness space
• It is not for beauty or holistic therapy businesses, it is tailored to healthcare clinics that serve paying clients and want to scale sustainably
• You will learn how to reduce your clinical hours so you have time to think strategically and grow your business
• You will discover how to pay yourself first and pay yourself more every single month
• You will work on building systems and, if you choose, a team that can run without you being there all the time
• You will leave with your own clear 30 day plan so you are not just inspired, you are equipped to take action the very next day
• Waiting list members get first access to tickets, early bird pricing at 97 pounds plus VAT, and exclusive bonuses and perks
• The framework we use has already helped clinic owners move from late nights, constant emails and no holidays to more time at home, more holidays and more profit in their accounts

Resources and links

• Join the Clinic Growth Live 2026 waiting

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://events.thrive-businesscoaching.com/cgl-waitlist-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome

Hello listeners, welcome back to the Treat Your Business Podcast. I am super excited you are here because today we are talking about something that can completely change how your clinic runs and how you feel about running it. If you have ever said things like “it is just quicker if I do it myself” or “I cannot find anybody who does it like me” or “I have tried and they do not get it right so I have taken the job back” then this episode is for you. I am joined by our COO in Thrive, Nichola, and we are diving into how to get the best out of your practice manager or business manager without micromanaging them.

Episode Summary

In this episode, Nichola and I unpack what a great practice manager actually does and how that role should sit alongside you as the CEO. We talk about the difference between a practice manager and an administrator, what you should never delegate as the owner and what you absolutely must let go of. We explore why so many clinic owners become the bottleneck, constantly firefighting and feeling exhausted, and how unclear roles and poor communication turn your practice manager into a reactive doer instead of a strategic partner. We also talk honestly about trust, identity, perfectionism and control, and why you have to be willing to hire people who are better than you in their area if you want the clinic and your life to grow.

Key Takeaways

• Your job as CEO is vision, leadership, culture and big financial decisions, not doing all the things
• A strong practice manager owns day to day operations, systems, team communication, tech and data
• If every decision has to go through you, you have already waited too long to hire for this role
• Trust, clear outcomes, a weekly meeting rhythm and simple KPIs stop micromanagement for both of you

Resources & Links

Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome
Are you going to the Therapy Expo? If you are, I want to see you! We're going to be there with a bigger stand than ever before, and loads of my team will be joining. I’m presenting twice on the Wednesday at the STA stand, so make sure you come along. My talks are always fun, full of energy, and packed with great takeaways. Plus, we’re running free short coaching sessions all day Wednesday and Thursday. You’ll get one-on-one access to me and my team, so don’t miss out – last year we ran out of slots really quickly! Book your coaching session: https://events.thrive-businesscoaching.com/hot-seat-booking

Episode Summary
Today, I’m joined by Liz Clare, Managing Director of MBST UK (now MBST Health), and Dr Anna, Chief Medical Officer at MBST Global. We dive into what MBST is, how it’s transforming sports and physiotherapy, and why it’s a game changer for clinics and patients. Anna shares her expertise as an orthopaedic and trauma surgeon, and we discuss the science behind MBST, its benefits for all ages, and the exciting growth of MBST Health.

Key Takeaways

• MBST is a non-invasive, pain-free therapy that works at the cellular level to support healing and long-term recovery.
• It’s suitable for everyone – from professional athletes to older adults, and it fits alongside other modalities like shockwave and laser therapy.
• MBST clinics in the UK have grown organically through patient results and practitioner passion, not sales teams.
• The technology is innovative, with no known side effects since 1998, and it’s supported by cutting-edge research and a strong professional community.
• Pricing models vary, but clinics typically charge £1,500–£1,700 for a full course, with aftercare and assessment included.
• MBST sets clinics apart, offering something unique and modern for patients, especially those with chronic conditions or osteoporosis.

Resources & Links

• Connect with Liz and Anna on LinkedIn and Instagram

Episode Sponsor: Jane.app

Clinic management software and EMR that simplifies bookings, forms, and reminders so you can reclaim your evenings. Book a demo via the link in the show notes. Use code ThriveOneMo for a one month grace period.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://events.thrive-businesscoaching.com/cgl-waitlist-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome

This week, I’m sharing a powerful reflection from our Activate Masters boardroom session. If you’re a clinic owner who’s constantly juggling business, family, and the never-ending to-do list, you’ll find plenty to relate to here.

Episode Summary

Let’s get real about the hidden cost of doing it all. After our live strategy days, I sat down with our Activate Masters members for a boardroom session that got right to the heart of why so many of us feel stuck and exhausted. It’s not just about needing help with social media or hiring someone for odd jobs. We talked about why we end up undervaluing our time, taking on every task at home and in the clinic, and why so many of us fall into the trap of trying to be superwoman.

One member’s “simple” marketing question turned out to be so much more. Together, we uncovered the real challenge and worked through practical steps to break the cycle. In this episode, I walk you through how to do a proper time analysis, the importance of outsourcing, and why saying “no” isn’t selfish. I even share a few stories from my own world (including the infamous toilet roll saga) to show how the little things really do add up.

Key Takeaways

• The real reason you might feel trapped and exhausted as a clinic owner
• How to uncover and tackle the hidden tasks draining your energy
• Practical ways to start valuing your time and letting go of “doing it all”
• Why saying no to rescuing everyone is a gift to yourself and your business
• How creating space in your week can lead to better decisions, more profit, and a happier you

Resources & Links

• Book a demo of Jane clinic management software: [see show notes for link]
• Use code Thrive one mo for a one month grace period with Jane
• Want support and accountability from people who get it? Find out more about Activate and our boardroom sessions

Episode Sponsor: Jane.app

Clinic management software and EMR that simplifies bookings, forms, and reminders so you can reclaim your evenings. Book a demo via the link in the show notes. Use code ThriveOneMo for a one month grace period.

Thank you for listening!

If you’re ready to step off the hamster wheel and start valuing your time, I’d love to hear what you’re letting go of this week. Drop me a message—I’m always in your corner. Remember, you don’t have to do it all to be a superwoman. Your time is valuable, and so are you.

Subscribe for more honest conversations, practical tips, and a big cheer from me every single we

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://events.thrive-businesscoaching.com/cgl-waitlist-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome
This week on the Treat Your Business podcast, I'm taking you behind the scenes of our recent live strategy days with our Thrive members. This was one of the most powerful events I've ever delivered, filled with breakthrough moments, laughter, tears, and a lesson about how our belief lens shapes our business.

Episode Summary
This episode is all about the belief lens through which we run our clinics and businesses. I share a deeply moving story from our strategy days where Jojo and Pete, long-time clinic owners, confronted the beliefs that were holding them back from paying themselves what they truly deserve. We dig into how money beliefs, often picked up in childhood, can create ceilings in our business and keep us stuck, even when everything else seems to be in place. You'll hear how a powerful coaching moment helped Pete challenge his fears, rewrite his story, and finally take action to value himself and Jojo first in their business. I also share practical steps to identify and upgrade your own beliefs so you can create more freedom, profit, and satisfaction in your clinic.

Key Takeaways

• Your business is being run through your belief lens – your current mindset shapes every decision you make.
• Childhood money beliefs can still be running the show in your business today, creating invisible ceilings.
• Real change happens when you challenge and rewrite these beliefs, not just by adding more strategy.
• Paying yourself first is essential – you wouldn't skip paying your staff, so don't skip paying yourself.
• Action steps: Reflect on your money beliefs, rewrite them, and take practical action to prove your new belief is possible.
• Surround yourself with people who have the beliefs you want to adopt, and repeat your new beliefs often.

Resources & Links

• Join our next live strategy day in November – limited non-member spaces available!

Episode Sponsor: Jane.app

Clinic management software and EMR that simplifies bookings, forms, and reminders so you can reclaim your evenings. Book a demo via the link in the show notes. Use code ThriveOneMo for a one month grace period.

Thank you for listening!
I hope Pete and Jojo's story inspires you to reflect on your own belief lens and take steps to elevate your business and your life. If you wouldn't miss paying your staff, don't miss paying yourself. Value yourself first and your business will rise to meet you. For more insights and honest conversations, hit subscribe and join me next time on the Treat Your Busi

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://events.thrive-businesscoaching.com/cgl-waitlist-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome
Alright, let’s be honest, if you’re a clinic owner, you know what it’s like to have a million things on your to-do list and still find yourself deep cleaning your desk, making another coffee, or suddenly deciding now is the perfect time to reorganise your entire reception area. Yep, we’re talking about procrastination. I’m Katie Bell and this episode is all about getting real, busting through the fluff, and helping you move past the things that hold you back. If you’ve ever found yourself doing literally anything except the one thing that will move your business forward, you’re in good company – and you’re definitely in the right place.

Episode Summary
This week, I’m joined by the brilliant Philippa Alrdridge as we dive headfirst into the world of procrastination. We unpack what it really means, why it’s not just about being lazy, and how it’s actually a clever little safety mechanism your brain uses to keep you firmly in your comfort zone. We get honest about our own procrastination habits (yes, even me), and share practical tips for recognising when you’re stuck, getting curious about what’s really going on, and finally taking action – even if it’s just for five minutes.

We talk about the power of community and why surrounding yourself with the right people (the Thrive crew, obviously) is a game-changer for breaking free from old patterns. Plus, there’s a bit of Sheffield humour, some mum-life realness, and a big reminder that business is meant to be simple, not overcomplicated by endless overthinking.

Key Highlights

• What procrastination really is (spoiler: it’s not laziness)
• Why your brain tricks you into staying “safe” and how to spot the signs
• The hidden costs of putting things off, from missed opportunities to extra stress
• How to get out of your own head and into action, even if you start small
• The magic of community and why you’re the average of the five people you hang around with
• Practical questions and mindset shifts to help you move forward today

Episode Sponsor: Jane.app

Clinic management software and EMR that simplifies bookings, forms, and reminders so you can reclaim your evenings. Book a demo via the link in the show notes. Use code ThriveOneMo for a one month grace period.

Thanks for Listening
If you loved this episode, hit subscribe and stick around for more honest chats, bigger insights, and plenty of truth bombs.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://events.thrive-businesscoaching.com/cgl-waitlist-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome 🎉

Hello and welcome to the Treat Your Business podcast! I’m Katie Bell, and today I’m sharing something that’s been sitting with me recently, inspired by “The Hustle Cure” by Sophie Cliff. As a positive psychology practitioner, Sophie’s principles really resonate with me, especially around focusing on strengths rather than always trying to fix weaknesses. I’ll be diving into her manifesto for a different way of working, adding my own reflections and honest questions along the way.

Episode Summary 📝

In this episode, I take you through ten guiding principles for clinic owners who want to break free from the endless hustle and create a business and life that truly feels successful. I talk about why your definition of success is the only one that matters, building your identity beyond your achievements, quitting the comparison game, and challenging your inner critic. I also share why embracing who you are is more powerful than endlessly trying to fix yourself, and the importance of knowing that just because you can do something, doesn’t mean you should.

Key Takeaways ⭐

• The only version of success that matters is your own. Don’t chase someone else’s idea of what success should look like.
• Build an identity that’s more than just your job title or achievements. You are so much more than your clinic.
• Quit the comparison game. Focus on your own path and do less, but do it better.
• Challenge your inner critic. Outsource when you can and remember you don’t have to do it all.
• Embrace who you are—your strengths, rhythms, and ways of working.
• Just because you can do something, doesn’t mean you should. Protect your time and energy.
• Harness the power of future regret by making sure you spend your time on what truly matters.
• Celebrate your wins, no matter how small. What gets recognised gets repeated.
• Be in the season you’re in. Give yourself permission to slow down or focus as needed.
• Lean into what feels good. Sprinkle some joy and fun into your business and life.

Resources & Links 🔗

• “The Hustle Cure” by Sophie Cliff

Episode Sponsor: Jane clinic management software: Book a personalised demo Use code Thrive one mo for a one-month grace period on your new account.

Final Thoughts 💭

I’d love for you to pick one of these manifesto points and reflect on how you could live it out in your own life and business. Your one wild and precious life is too important to waste on someone else’s version of success.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://events.thrive-businesscoaching.com/cgl-waitlist-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1