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Traction Podcast

Traction Podcast

By: Traction Podcast
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The Traction Podcast provides founders with the tools to optimize their mind, body, and business for peak performance.Traction Podcast Economics
Episodes
  • He Studied $6.4 Trillion Worth of Founders. Here's What They Shared | Mark Macleod | Traction
    Apr 15 2026

    Mark MacLeod, founder of Limitless.CEO, has sat with some of the most consequential founders in tech. As Ex-CFO of Shopify and FreshBooks, GP at Real Ventures, Canada's largest seed fund, and founder of a leading SaaS investment bank, he has personally overseen over $1 billion in exits. He has seen exactly what ends a founder's run, and it is rarely the market.

    After studying 11 founders who built a combined $6.4 trillion in enterprise value, Mark rebuilt his entire philosophy around one idea: your personal health is the ceiling of your company. Today he runs Limitless, a program where CEOs train like elite athletes to scale their companies without sacrificing their health, their families, or their longevity.

    In this episode, we cover:

    • Why the number one reason founders came to Mark looking to exit was not valuation

    • How fit CEOs have outperformed the S&P 500 by 2.5x over four years and what that actually means for how you lead

    • The biomarker dashboard Mark uses to predict his own performance quarters in advance

    • What Zuckerberg, Chesky, and Tobi Lutke share that most founders overlook entirely

    • The earliest warning signs that a high performer is headed toward a breakdown

    • Why your nervous system is your company's operating system

    • How to design your role around your zone of genius the way Tobi did at Shopify

    If you are building for decades and not just surviving the next funding round, this conversation will change how you think about the relationship between your body and your business.


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    55 mins
  • Peter Danenberg: "I've Spent 13 Years at Google. Here's What AI Still Can't Replace."
    Apr 1 2026

    Peter Danenberg has spent his career at the edge of what humans and machines can do. As a senior software engineer at Google DeepMind, he leads development on Gemini.

    Before tech, he co-founded CrossFit Crown City, scaling it to 450 members across two locations. He holds degrees from Harvard and USC spanning computer science, philosophy, classics and piano, and has spoken at Davos, the House of Lords, and MIT.

    His belief is simple: peak performance, human or artificial, is as much a philosophical project as it is a technical one.

    In this episode, we cover:

    • Why he ran AI-driven workouts for a year and what went wrong

    • What AI still cannot replicate in human performance and coaching

    • The relationship between physical training and cognitive flow state

    • How music and sport work together to maintain mental clarity

    • What the next generation is telling us about AI dependency

    • Why the human in the loop still matters more than we think

    Peter Danenberghttps://www.linkedin.com/in/peterdanenberg/

    Ray Waliahttps://www.linkedin.com/in/raywalia/


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    48 mins
  • $100M Health CEO: “87% of People Who Do This Reverse Diabetes in 6 Months”
    Mar 18 2026

    Jim Donnelly knows how to build health empires. As the founder and former CEO of Restore Hyper Wellness, he scaled a cryotherapy and wellness franchise to hundreds of locations before stepping away. Then life forced him to start over. A near-fatal car accident, the loss of his father, and his own regenerative medicine journey completely changed how he thought about health.

    Today, he leads Humanaut Health, a network of advanced preventive clinics combining deep diagnostics, regenerative therapies, and personalized coaching to add 10 to 20 vibrant years to people’s lives. His mission goes far beyond biohackers and executives. He believes cutting-edge longevity care should be accessible to everyday high performers, not just the wealthy.

    In this episode, we cover:

    • What a near-death experience taught him about purpose

    • How Humanaut uses more than 150 data points to identify root causes and reverse metabolic dysfunction

    • The difference between regenerative medicine and traditional wellness

    • The key protocols that drive the majority of the performance results

    • Lessons on building mission-driven teams and performance-driven communities

    • How to scale your company nationals and globally without losing quality

    Whether you are a founder battling burnout or someone thinking about your long-term health, this conversation is a blueprint for combining entrepreneurship, healing, and performance.


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    1 hr and 5 mins
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