David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your Sales. This is episode three in our series, and it’s about upselling, sales funnels, and your CRM. David: Welcome back, Jay. Jay: Thank you, David. This has been fascinating for me as I look at what AI recommends. And even just apply some of those basics to my own business but also realizing that these are kind of general, and figuring out how to apply them to everybody’s individual circumstances is no easy feat. David: Exactly. And one of the things that I’ve really liked about this series is having the opportunity to talk about the “how” of a lot of this stuff, because as business owners, as salespeople, we’ve heard these recommendations forever. But the question is always, “well, how do you go about doing it?” And so what I’ve been trying to do in this series is to say, okay, here’s the general what you ought to do, but then there’s the, how do you go about doing it? And this is exactly what we help our clients with. So it’s been really fun for me to be able to go through these and say, okay, there are probably lots of ways to do these things, but this is how we do it. Because our goal is to simplify it for our clients. So you don’t have to say, Oh, well, should I do this? Should I do that? Should I do this? It’s like, okay. Implement this, gauge the results, see how it goes, report back, if we need to tweak it, if we need to do something different, we can, but you have an instant starting point, and that allows you to get actions taken, get results back quickly, and then be able to adapt as you go. Jay: Yeah, I love that, that you’re able to kind of cut through all of the noise out there because there’s so much noise, and help them identify for their individual situation what they need because they may have asked AI and we have some of those lists here and items from AI, but again, it’s just a starting point. David: Exactly. So let’s take a look at the things that we already discussed in the previous episodes. And once again, what we’re doing here is we asked AI, what are the things that will allow us to multiply our sales? It came back with number one, define your target audience. Number two, develop a compelling value proposition. Number three, optimize your marketing channels. We covered that in previous episodes. Number four was enhance your customer experience. Number five was implement a referral program. Number six was leverage and the power of content marketing. So now in this episode, we’re going to tackle numbers seven, eight, and nine, which is upselling, sales funnels, and your CRM. So let’s get to number seven. 7. Utilize upselling and cross selling strategies: Offer complementary products or services to increase the average transactional value and maximize customer value. What do you think? Jay: Yeah. I mean, it makes a lot of sense. I will tell you this was much easier to grasp in my mind when I was in the restaurant business, right? It’s like, you want fries with that? You know, let’s make it a value meal. Let’s make it a, you know, a combo, whatever. I will tell you, we’ve spent a lot of time in my current business identifying what are the other things, other products that we can offer that our customers will want, not things that we can shove down their throat, but what other things can we add that they may be looking for because they came to us? David: Yes, exactly. And I think people hear about upselling and cross selling and they’re like, Oh yeah, that sounds like a good idea. Most people are familiar with the restaurant, the McDonald’s example, “want fries with that.” So it makes sense, but it’s like, okay, how do I apply that to my business? And one of the ways that we help our clients do that is to identify, okay, well, what does this mean? What is upselling versus cross selling and all that sort of thing? And in a nutshell, the way that I view it, upselling is when you’re selling them a better version of the thing that they’re considering buying or a more expensive version of the thing that they’re considering buying. Cross selling is the idea of “want fries with that.” It’s okay. You’re already getting this. This goes with it. Would you like to do that as well? In the promotional products industry, where I do a lot of my work, cross selling is, “ah, you’re buying t shirts, want sweatshirts with that.” Or if you’re buying sweatshirts, want sweatpants with that, right? Want caps with that. Shirts and caps go together, that type of thing. So, It’s pretty simple when we boil it down, and it’s even better and it’s even easier when we turn it into a process so that everybody knows the words you say when someone is ordering a particular type of product. Jay: Yeah. So I think that there’s two steps, right? Identifying what those things ...
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Dec 30 20257 m