How do you take a product many consumers have never tried, challenge decades of ingrained behavior, and turn it into a mainstream brand?

On this episode of The Wild Party Podcast, Stefanie LaHart talks with Cherie Hoeger, Co-Founder and CEO of Saalt, a women-owned Certified B Corporation transforming period care through reusable products, education and social impact.

Saalt's story began after Cherie learned that family members in Venezuela were struggling to access basic period products. Her search for reusable alternatives ultimately led her to question why disposable pads and tampons remained the default and whether there was an opportunity to build something better.

Cherie shares how she and her husband developed Saalt's first menstrual cup through 14 design iterations, invested their own money into manufacturing, and intentionally created a brand they believed could take reusable period care mainstream.

In this episode, we discuss:

• How Cherie identified a gap in an established category

• The financial realities of developing a physical product

• Why Saalt designed its first cup specifically with beginners in mind

• How branding helped differentiate Saalt

• Landing Target in the company's second year

• Why education became one of Saalt's most important marketing strategies

• Using TikTok and social media to change consumer behavior

• Breaking taboos surrounding menstruation

• Saalt's mission to help end global period poverty

• How a purpose-driven company can create measurable social impact

• Why businesses don't have to choose between profit and purpose

Subscribe to The Wild Party Podcast for more conversations with entrepreneurs and changemakers building ethical and sustainable businesses.

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If you are an entrepreneur or professional who would like to be on this podcast, please visit BoomtownMarketing.com and click on PODCAST. https://www.boomtownmarketing.com/podcast

We believe that every business has the potential to change the world for good and we want to support our community to help make the world more ethical, compassionate and sustainable for all future generations to come.

And if you are looking to build your business no matter what level you are at now, request your free marketing consultation at BoomtownMarketing.com and click GET STARTED.

https://www.boomtownmarketing.com/get-started

Advertise on The Wild Party Podcast and reach your audience. Learn more: https://www.boomtownmarketing.com/advertise

Can bread help fight climate change? According to Maddie Hamann, the answer is yes.

In this episode of The Wild Party Podcast, Stefanie LaHart sits down with Maddie Hamann, Co-Founder and Director of Marketing at Pacha, to explore how one of humanity's oldest foods is becoming part of one of our biggest climate solutions.

After earning a PhD in Oceanography and dedicating her career to understanding climate change, Maddie realized that scientific research alone wasn't creating the change she wanted to see. Instead, she pivoted into entrepreneurship, co-founding Pacha, a company producing sprouted buckwheat bread that supports regenerative agriculture while delivering exceptional nutrition and flavor.

Together they discuss:

• Why regenerative agriculture may be one of our greatest climate solutions

• How healthy soil creates healthier food

• The surprising nutritional power of buckwheat

• Why most gluten-free breads miss the mark

• Building a mission-driven company during the COVID pandemic

• Growing from hand-sliced bread to nationwide distribution

• Using storytelling to market products that genuinely improve people's lives

Whether you're passionate about sustainability, entrepreneurship, nutrition, or simply love great food, this episode will change the way you think about what belongs on your plate.

Special Offer for Wild Party listeners

Use code WILDPARTY20 for 20% off your first order at Pacha. https://livepacha.com/

***

If you are an entrepreneur or professional who would like to be on this podcast, please visit BoomtownMarketing.com and click on PODCAST. https://www.boomtownmarketing.com/podcast

We believe that every business has the potential to change the world for good and we want to support our community to help make the world more ethical, compassionate and sustainable for all future generations to come.

And if you are looking to build your business no matter what level you are at now, request your free marketing consultation at BoomtownMarketing.com and click GET STARTED.

https://www.boomtownmarketing.com/get-started

Advertise on The Wild Party Podcast and reach your audience. Learn more: https://www.boomtownmarketing.com/advertise

What if one of the world's most powerful skincare ingredients has been growing on this land for thousands of years?

In this episode of The Wild Party Podcast, host Stefanie LaHart sits down with Ruth-Ann Thorn, founder of N8IV Beauty, the first Native American-owned luxury skincare brand.

Ruth-Ann shares the remarkable story behind her mission to bring Indigenous representation to the beauty industry while honoring generations of ancestral knowledge through sustainably sourced plant medicine and innovative skincare.

You'll learn:

• Why representation in beauty matters
• The science behind acorn oil
• How Indigenous philosophy defines beauty differently
• Sustainable business practices rooted in seven generations of stewardship
• The challenges of launching a purpose-driven beauty brand
• Why true luxury begins with health and connection to nature

This conversation is inspiring, educational, and a reminder that sometimes the greatest innovations come from the oldest wisdom.

SHOP NOW: Receive 20% off your purchase at N8IV Beauty by visitinghttps://n8ivbeauty.com/ and using the code WILDPARTY20 at checkout.

***

If you are an entrepreneur or professional who would like to be on this podcast, please visit BoomtownMarketing.com and click on PODCAST. https://www.boomtownmarketing.com/podcast

We believe that every business has the potential to change the world for good and we want to support our community to help make the world more ethical, compassionate and sustainable for all future generations to come.

And if you are looking to build your business no matter what level you are at now, request your free marketing consultation at BoomtownMarketing.com and click GET STARTED.

https://www.boomtownmarketing.com/get-started

Advertise on The Wild Party Podcast and reach your audience. Learn more: https://www.boomtownmarketing.com/advertise