The UTMB Era, Power Plays, and Trail Running Business Ideas (Long Run Archives #32)

First up, Tim Tollefson returns to the show. In some ways, trail running is still having its “What Are We Even Doing?” moment. Through that lens, we take a look at the UTMB era, the rise of pro circuits, what the pros care about, and what happens when a grassroots sport takes bigger steps towards big-time structure. After that, I'm joined by Alyssa Clark for a roundup of trail running business news and ideation. Enjoy!

Partners:

• Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)
• Momentous - use code SINGLETRACK for up to 35% off your first order (https://livemomentous.com/)
• deltaG Ketones - use code Singletrack20 at checkout on their website to get 20% off your next order (https://partners.deltagketones.com/SINGLETRACK20)
• Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)
• Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase.
• Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.

Additional Links:

• Follow Tim on Instagram, Strava, Mammoth Trail Fest
• Follow Alyssa on Instagram, Strava, Website
• Follow Finn on Instagram, Strava, Youtube

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