ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.

Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that.

He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it.

And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now!

On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out!

In this episode, Jason discusses…

0:00 – News & Updates: Meta.AI

4:30 – YouTube & Adobe updates

8:45 – Custom GPT tutorial

14:20 – Writing listing descriptions

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday.

Your buyer strategies need an update.

The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face.

Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market.

In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer.

Listen now.

Buyer agency has never been more important.

Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.

In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.

Watch or listen now.

In this episode, they discuss…

0:00 – Fixing buyer agency perception

4:08 – What matters to consumers

9:16 – Questioning value

12:00 – Setting better expectations

16:25 – Tell the right story

22:50 – Revealing statistics

26:30 – The best script is the truth

31:00 – Lead the pack

Your buyer presentation has NEVER been more important.

With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.

In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract.

You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further.

Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview.

This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind.

Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below: Gen Z & Millennial Buyers

10 Minute Personal Story

Stop Buying a Home Video

In this episode, you’ll hear about…

0:00 – News & Updates

6:00 – Tips & Tactics

10:30 – Interview with Zachary Foust

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around.

For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.”

In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement.

This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before.

In this webinar, we discuss…

0:00 – The NAR settlement adjustments

8:12 – Jack Miller: settlement sighlights

15:00 – B2B vs. C2C

22:30 – Co-Broke offers

31:17 – Listing contracts & objections

38:45 – A roleplay

46:00 – Best advice

1:00:00 – 5 listing attraction strategies