In this episode, Cindy shares some unique and creative ways to get your candle business noticed. Forget the usual social media tactics and word-of-mouth; Cindy dives into community partnerships that have personally helped her brand shine. From collaborating with local food banks to creating unique scents for annual events, these innovative ideas are sure to inspire.

Curious about the impact of partnering with a local kitty cafe? Or how to leverage school fundraisers and community Facebook groups? Tune in to discover these unconventional marketing strategies and more. Don't miss out on these tips to boost your brand visibility and make meaningful connections in your community.

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In this episode, we tackle the six common mistakes new candle business owners make and how to avoid them. We'll discuss the ideal number of fragrances to start with, the importance of thorough scent testing, and why rushing the process can hinder your success. We'll also delve into how to approach your business with the right mindset, the pitfalls of comparing yourself to established makers, and more. Join us for practical tips and personal insights to help you build a solid foundation for your candle business. Don't miss out—tune in now and let's light up your candle-making journey together!

Thanks for listening! I'd love to stay connected.

Check out resources and offers at the Soy Candle Mentor.
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Learn more about Candle Studio 1422, my candle-making studio and retail store, and soy candle subscription!

Welcome to Episode 3 of the Soy Candle Mentor Podcast! In this episode, Cindy dives into the fascinating world of scents and how they impact your candle-making business. Whether you're a seasoned candle maker or just starting out, you'll gain valuable insights into the science of scent, the role of fragrance oils, and how to choose the best scents for your products. Cindy shares her personal experiences from her candle-making studio, discusses the biological differences in how we perceive scents, and explains the top, middle, and base notes in fragrances. She also introduces the fragrance wheel and its main categories, and highlights the importance of safety and regulations in using fragrance oils. Tune in to enhance your understanding of scents and elevate your candle creations!

Thanks for listening! I'd love to stay connected.

Check out resources and offers at the Soy Candle Mentor.
Follow me on Instagram
Let's be friend on Facebook
Learn more about Candle Studio 1422, my candle-making studio and retail store, and soy candle subscription!