In today's episode, you'll learn about the current state of social impact measurement and how to connect your social impact goals with company goals. We chat with Carole Cone, who is the Founder of EpiQ and a pioneer in the social impact industry for 40 years. We explore what are employee expectation of purpose and how purpose should be measured by its impact on employees.

Timestamp of our conversation:

0:48 - Current State of Social Impact Measurement
4:21 - How do you connect social impact goals to business goals? 11:36 - The evolution of social impact measurement
14:11 - Set measurement at the beginning of the work
17:47 - Reality vs expectation: Employee expectation on purpose 24:26 - How should purpose be measured as it impact employees 25:30 - EPIQ: Employee Purpose IQ
29:08 - The Power of "And"
31:35 - EPIQ: Employee Purpose IQ

Connect with Carole Cone and learn more about EpiQ carol@caroleconeonpurpose.com carolconeonpurpose.com/podcast

Music by https://youtube.com/ikson @iksonmusic

In today's episode, you'll learn how to create social impact outside of the conventional means through corporate gifting. We chat with Peter Dietz, Co-founder of Unwrap It and a B Corp entrepreneur, who shares his guiding principle for creating social impact and how it can be applied in various business decisions. Peter also discusses how Unwrap It helps companies identify hidden opportunities for creating social impact and how it aids in reducing carbon emissions.

Timestamp of our discussion:
0:59 - Guiding principle that inspires social impact creation
2:27 - Bringing social impact goals and business goals together 3:20 - About Peter Dietz
4:26 - Examples of companies making decisions that are the right answer to multiple questions
6:35 - Identifying hidden opportunities for creating social impact 7:59 - About Unwrapit
11:33 - How Unwrapit helps companies expand their social impact programs outside conventional means
14:22 - Shift towards digital gifting by the current upcoming workforce
16:33 - Does Unwrapit circle back to clients to share the outcomes of digital gifts?
20:25 - Going beyond corporate giving

Connect with Peter Dietz:
https://www.linkedin.com/in/peterdeitz/
Peter@unwrapit.com

Music by https://youtube.com/ikson
@iksonmusic

In today's episode, you'll learn how video storytelling can amplify your Corporate Social Responsibility and social impact programs. We chat with Tamika Bickham, CEO and Creative Director of TB Media Group, to discuss the power of authentic storytelling and how it can foster emotional connections with your audience. We explore the types of stories that resonate most, the role of authenticity, and how to leverage video content across various platforms. We also review valuable tips on involving employees in your storytelling efforts and how to adapt your content for different audiences.

Timestamp of our discussion:
1:14 - What are the stories CSR leaders can tell to build more support for their social impact programs?
6:06 - How do you involve employees in your CSR storytelling? 9:07 - How can video help build support for your mission or organization?
11:20 - Hallmarks and traits of a video that produces inspired feeling in your audiences
14:57 - Vertical and user generative content style videos
17:41 - Authenticity in your CSR communications and marketing 21:45 - Trends over the next 12-18 months in video-based social impact storytelling that professionals listening to / watching this podcast should monitor closely?
26:43 - When and how can CSR leaders use video storytelling in their campaigns and communications?

Connect with Tamika:

https://www.linkedin.com/in/tamikabickham/ TBMediagroup.com

Music by https://youtube.com/ikson

@iksonmusic