In this episode of the SEO Insider, Joy Hawkins gives an inside look into all things SEO. Whether you're a seasoned professional or new to the digital marketing realm, tune in to gain insights and strategies that can transform your approach to SEO. Also, don't miss out on learning from the best in the business at Local U. Joy highlights their upcoming events in Detroit in June and New York in September. Tickets to Local U are only $300, compared to the usual $900!

Links Mentioned:

Local U

On this episode of the SEO insider, Gyi Tsakalakis joins Seth in discussing various aspects of local search and SEO strategies. Seth and Gyi discuss legal SEO, with Gyi recounting an instance where they deliberately triggered a manual action by Google after they built a test site with unnatural links. They also touch on best practices in link building, from risky practices like buying links from spammy domains to more benign methods like sponsoring local community events.

The pair discuss the importance of local visibility, share of local voice, and the role of LSAs (Local Services Ads) in local search results. They emphasize the need for law firms to focus on user experience, reviews, and engagement with platforms like Google.

Gyi highlights the significance of having a site that capitalizes on the ability to rank whenever possible through link building. He suggests that firms should reconsider consolidating pages if it affects their visibility for target queries.

Links Mentioned

Local U

It’s Goog Enough!

Subscribe to the SEO insider to delve into nuanced SEO strategies tailored to the specific challenges and opportunities presented by local search for law firms.

In this video, Colan advises listeners that when it comes to SEO, “there's relevance, distance, and prominence. And I think as a strategist, at the end of the day, everything you do, really has to align with one of those three buckets.” Colan provides detailed and relevant advice for law firms looking to grow, suggesting the Jepto tool to help optimize your businesses’ service areas. Seth and Colan also discuss Local U, which is a local search educational seminar that Sterling Sky runs, encouraging listeners to attend June 24th in Detroit.

The two enter into a wide ranging SEO discussion, covering some helpful tactics and best practices, specifically when it pertains to law firm SEO. They discuss the magic number of 10 GBP reviews and how that relates to ranking, as well as a businesses 1-5 star rating and how that comes into play. They also discuss the relationship between paid ads and organic ranking, google’s updates and ever changing landscape, being “filtered” by Google, and more!

Links Mentioned

Jepto: GBP category/services research tool - https://www.jepto.com/gbp/discovery

LocalU details - https://localu.org/localu-events-in-2024/