Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A manual link building SEO agency based in Boise, Idaho

Website: https://growresolve.com/case-studies/

PODCAST:

Michael Johnson and Danica from Resolve Marketing detail a content strategy executed for Arrow Sewing (AOS Sewing), a niche retailer specializing in sewing furniture,. Despite being an established brand, Arrow struggled with top-of-funnel awareness.

Research and Strategy: Beyond Product Keywords The team utilized tools like Semrush, Ahrefs, and AlsoAsked to identify opportunities, filtering for keyword difficulties below 49 to align with the client’s Domain Rating of 40,. Rather than focusing solely on commercial intent, they adopted a "question-based" strategy centered on what Johnson calls "Panic Questions". By answering these questions, Arrow could introduce the brand to passionate hobbyists early in their journey.

Execution: Quality Over Quantity and E-E-A-T A critical component of the execution was prioritizing quality and depth. Danica created detailed outlines that structured H2 and H3 headers around user queries found during research, such as "how to organize a sewing space",. This allowed the brand to naturally feature their products as solutions (e.g., cabinets for organization) without being overly sales-focused.

Midway through the project, the team pivoted their deliverables. Initially providing 10 content outlines per month, they realized the client lacked the internal resources to write them effectively. They shifted to producing five fully written, high-quality articles per month instead. Johnson emphasizes that "half-assing" content or simply plugging outlines into ChatGPT does not work; content must demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and match the length and depth of competitor content,. Arrow found a unique advantage here: much of the existing content in the niche came from generalist "mom blogs." As a dedicated sewing brand, Arrow could easily demonstrate superior authority and trust to Google, allowing them to outrank these smaller competitors quickly,.

Results: Traffic Surge and Commercial Rankings The impact of this strategy was immediate. In Q4 of 2023, blog traffic skyrocketed from five visitors/year to 1,320 visitors. The content began ranking within a week of publication. Crucially, this informational content drove tangible SEO value to the brand's commercial "money pages" through strategic internal linking. By establishing topical authority across the sewing niche, Arrow saw their primary commercial keywords jump significantly: "sewing cabinets" moved from position #2 to #1, and "sewing table" climbed from #15 to #4,. Additionally, mid-funnel content like "best beginner sewing machine" achieved page-one rankings, further widening their funnel.

Key Takeaways The case study illustrates that sustainable SEO requires thinking about user intent before search algorithms. By addressing the genuine needs and "panic" moments of their audience, Arrow not only captured new traffic but also signaled to Google that they are a comprehensive authority in the sewing space, lifting the performance of their entire domain

Resolve Marketing LLC’s team doesn’t just build links; they build reasons for others to link. Their writers create long-form resources, data-rich guides, and practical assets designed to educate and inspire. These become magnets for organic backlinks over time. The agency’s approach aligns with Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—ensuring that every piece of content supports SEO while delivering value to real readers.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve). A manual link building SEO agency based in Boise, Idaho

Website: https://growresolve.com

PODCAST:

Introduction to Digital PR in 2025 Michael Johnson, CEO of Resolve Marketing LLC (aka Grow Resolve), presents a strategy for sustainable link building that moves beyond outdated tactics. He argues that while link building remains a critical ranking factor for Google and is increasingly important for AI and Large Language Models (LLMs), "brute forcing" rankings via purchased guest posts is dead,. Instead, the modern approach is Digital PR, which combines the SEO value of backlinks with the branding power of traditional PR to secure placements on high-authority publications.

The Core Strategy: Linkable Assets To succeed, brands must create "linkable assets." This is content created primarily to earn links rather than generate immediate sales. These assets must be informational, educational, and relevant to audiences beyond the brand's immediate buyers. Johnson calls this expanding "spheres of relevance." For example, an eyewear company successfully earned links from the New York Post by commissioning a study on how glasses affect dating and perceived attractiveness, rather than pitching a product directly,.

The Digital PR "Magnet" and Data Johnson describes the ideal asset as a "Digital PR Magnet" centered on proprietary data. Journalists specifically want original research, surveys, and reports because these elements allow them to tell unique stories.

• Data Collection: Johnson recommends using platforms like Pollfish to survey specific demographics or aggregating public government data to create rankings (e.g., "worst cities to drive in"),.

• Interpretation: Marketers must interpret raw data to find "headlines" that appeal to the press, such as finding that Gen Z prefers TikTok over Google,.

• Format: The content should live on the brand's website and include multimedia elements like interactive maps or charts.

Execution: Outreach and Internal Linking The campaign process typically takes two to three months: one month for content creation and another for outreach.

• Finding Journalists: Johnson advises identifying "dream publications" and using Google News noolean searches (e.g., "topic + study") to find journalists who actively cover research in that niche,.

• The Pitch: Outreach must be personalized. Johnson suggests a three-email sequence: an initial pitch, a follow-up within 3-7 days, and a final check-in. The pitch should be short, utilizing bullet points to highlight key data findings.

• SEO Value Transfer: A critical step is internal linking. Because the external links point to the informational "magnet" piece, the brand must internally link that piece to their commercial "money pages" to pass on the authority,.

Q&A and Key Takeaways During the Q&A, Johnson addresses how to apply this to difficult niches. For B2B industries like metal stamping, he suggests leveraging broader industrial topics like tariffs or employment to find newsworthy angles. He also notes that while some referral traffic occurs quickly, significant SEO results typically manifest within three to six months. Ultimately, the goal is to build a repeatable system where new studies are regularly released to maintain a constant flow of authority.

Resolve Marketing LLC’s team doesn’t just build links; they build reasons for others to link. Their writers create long-form resources, data-rich guides, and practical assets designed to educate and inspire. These become magnets for organic backlinks over time.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A custom link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/what-is-proactive-pr/

PODCAST:

Proactive PR is the art of starting the story before the world catches up. It’s about shaping the narrative, not reacting to it—and few agencies execute this strategy as effectively as Resolve Marketing LLC, also known as Grow Resolve, a Boise, Idaho–based digital PR and link building agency. Their team specializes in Proactive PR campaigns that combine research, data, and storytelling to secure high-authority media coverage, build trust, and strengthen SEO performance.

What Is Proactive PR?

Proactive PR is a forward-looking digital PR strategy that creates and promotes original, newsworthy content—think surveys, proprietary data, expert commentary, or visual research—before a trend goes mainstream. Unlike reactive PR, which responds to breaking news, Proactive PR anticipates the conversation and positions a brand as the voice journalists want to quote.

Resolve Marketing LLC helps brands build these moments strategically. Their process begins by researching journalist beats, identifying industry trends, and crafting campaigns that naturally appeal to media outlets. This approach transforms their clients from background participants into recognized thought leaders.

Why Proactive PR Matters

Visibility belongs to the brands that speak first. Through Proactive PR, Grow Resolve ensures its clients lead industry conversations with authority, not urgency. Each media placement earned through this method acts as a signal of trust—strengthening search visibility, improving domain authority, and increasing referral traffic.

Proactive PR as a Catalyst for SEO

Proactive PR generates backlinks from high-authority publications—links that carry significant SEO weight. These earned media mentions improve a site’s domain authority, signaling to search engines that the brand is credible and trustworthy. For Resolve Marketing LLC, Proactive PR isn’t just a publicity play; it’s a foundational SEO tactic that drives sustained organic growth.

Storytelling: The Heart of Every Campaign

This storytelling-first mindset makes their Proactive PR assets highly linkable and shareable, naturally attracting attention from media outlets, influencers, and readers alike.

Building a Proactive PR Calendar

Success in digital PR requires planning. Resolve helps brands map out campaigns three to six months in advance, aligning stories with seasonal trends, industry events, and awareness dates. Using tools like Buzzstream, Prowly, and Asana, they organize outreach, track journalist engagement, and measure campaign performance with precision.

This structured approach allows Grow Resolve clients to stay agile while maintaining consistency—launching the right story at the right time, every time.

Why Brands Choose Resolve Marketing LLC

Based in Boise, Idaho, Grow Resolve combines boutique agency attention with enterprise-level expertise. Their Proactive PR campaigns are built for long-term visibility—earning backlinks, media trust, and brand recognition that outlast the news cycle. Clients turn to Resolve because their team doesn’t wait for opportunities—they create them.

Through strategic foresight, authentic storytelling, and data-backed execution, Resolve Marketing LLC turns Proactive PR into a growth engine for both brand credibility and search visibility.