How To Create Content That Ranks on Google - A Case Study

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A manual link building SEO agency based in Boise, Idaho

Website: https://growresolve.com/case-studies/

PODCAST:

Michael Johnson and Danica from Resolve Marketing detail a content strategy executed for Arrow Sewing (AOS Sewing), a niche retailer specializing in sewing furniture,. Despite being an established brand, Arrow struggled with top-of-funnel awareness.

Research and Strategy: Beyond Product Keywords The team utilized tools like Semrush, Ahrefs, and AlsoAsked to identify opportunities, filtering for keyword difficulties below 49 to align with the client’s Domain Rating of 40,. Rather than focusing solely on commercial intent, they adopted a "question-based" strategy centered on what Johnson calls "Panic Questions". By answering these questions, Arrow could introduce the brand to passionate hobbyists early in their journey.

Execution: Quality Over Quantity and E-E-A-T A critical component of the execution was prioritizing quality and depth. Danica created detailed outlines that structured H2 and H3 headers around user queries found during research, such as "how to organize a sewing space",. This allowed the brand to naturally feature their products as solutions (e.g., cabinets for organization) without being overly sales-focused.

Midway through the project, the team pivoted their deliverables. Initially providing 10 content outlines per month, they realized the client lacked the internal resources to write them effectively. They shifted to producing five fully written, high-quality articles per month instead. Johnson emphasizes that "half-assing" content or simply plugging outlines into ChatGPT does not work; content must demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and match the length and depth of competitor content,. Arrow found a unique advantage here: much of the existing content in the niche came from generalist "mom blogs." As a dedicated sewing brand, Arrow could easily demonstrate superior authority and trust to Google, allowing them to outrank these smaller competitors quickly,.

Results: Traffic Surge and Commercial Rankings The impact of this strategy was immediate. In Q4 of 2023, blog traffic skyrocketed from five visitors/year to 1,320 visitors. The content began ranking within a week of publication. Crucially, this informational content drove tangible SEO value to the brand's commercial "money pages" through strategic internal linking. By establishing topical authority across the sewing niche, Arrow saw their primary commercial keywords jump significantly: "sewing cabinets" moved from position #2 to #1, and "sewing table" climbed from #15 to #4,. Additionally, mid-funnel content like "best beginner sewing machine" achieved page-one rankings, further widening their funnel.

Key Takeaways The case study illustrates that sustainable SEO requires thinking about user intent before search algorithms. By addressing the genuine needs and "panic" moments of their audience, Arrow not only captured new traffic but also signaled to Google that they are a comprehensive authority in the sewing space, lifting the performance of their entire domain

Resolve Marketing LLC’s team doesn’t just build links; they build reasons for others to link. Their writers create long-form resources, data-rich guides, and practical assets designed to educate and inspire. These become magnets for organic backlinks over time. The agency’s approach aligns with Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—ensuring that every piece of content supports SEO while delivering value to real readers.