In this episode of the Remote Work Tribe podcast, we chat with Jason Cohen, Founder of WP Engine and Smart Bear. We discuss his writing and overall process for Smart Bear, the importance of vulnerability and looking for the truth, strategy and clarity, note-taking processes, and more.

Episode Timestamps:

• How did Jason’s voice evolve? (0:47)
• Publishing processes, drafts, and vulnerability. (5:13)
• What’s the line between vulnerability vs. oversharing? (9:17)
• Are there any ideas Jason keeps circling back to but has not quite nailed yet? (12:33)
• Is strategy a waste of time? (16:45)
• What’s Jason’s note-taking system? (24:40)
• Jason's drafts. (26:37)
• Mental models and beliefs Jason had to reconsider. (30:56)
• Lightning round questions. (33:13)

We hope you enjoy it!

Links mentioned on the podcast

• x.com/asmartbear
• bsky.app/profile/asmartbear.com
• smartbear.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Colleen Schnettler, founder of SaaS Marketing Gym. We talk about marketing momentum, repurposing, AI and content use cases, marketing as a competitive advantage, the opportunity to build your tools, outbound, and more.

Episode Timestamps:

• How did Colleen get comfortable with marketing as a technical founder? (0:44)
• Keeping accountable when marketing feedback takes longer. (2:14)
• Systems that have helped her keep momentum. (2:57)
• Content repurposing. (3:52)
• How to ensure repurposed content is effective? (5:30)
• Using AI to repurpose content. (7:20)
• Use cases for AI. (8:18)
• Using custom GPT tools. (9:53)
• Using custom GPTs or other people’s custom AI tools. (11:42)
• The reason marketing matters more in the era of AI creation. (12:44)
• Are we all going to build our personalized tools? Is that the future? (14:00)
• When does she build an app vs. pay for a subscription? (15:02)
• What types of products won’t be as disrupted with AI? (16:29)
• AI agents. (19:12)
• Should you start building your personalized agents or try to build a SaaS? (21:40)
• The most significant shift she has seen is in SaaS with AI tools. (22:41)
• How to do outbound effectively. (25:50)
• Lightning round questions. (28:15)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/colleen-schnettler
• http://saasmarketinggym.com
• x.com/leenyburger
• bsky.app/profile/did:plc:jzl44daijmfmuvjhvk3vopax
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Mallory Randall, Head of Marketing at Interlaced. We discuss the importance of prioritizing the correct type of work, how to align internally and with other teams, becoming a financial partner, using AI, and more.

Episode Timestamps:

• How does Mallory approach her day-to-day work? (0:54)
• How to figure out your priorities? (1:48)
• Alignment towards North Star goals. (3:09)
• How to have great conversations with stakeholders for collective success. (4:30)
• Positioning the marketing department as essential to the business. (6:30)
• How to delegate to ensure great work gets done. (8:32)
• The importance of seeing the big picture. (10:42)
• Managing your time effectively. (12:47)
• Meetings vs async work. (14:12)
• How to create a meeting agenda. (17:35)
• Using AI notetakers for meetings. (19:12)
• Using AI for marketing tasks. (20:02)
• Competitive analysis and AI. (22:03)
• Lightning round questions. (24:30)

We hope you enjoy it!

Links mentioned on the podcast

• instagram.com/masiler
• linkedin.com/in/mallorysiler
• mallory.randall@interlaced.io
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.