In this episode of the Remote Work Tribe podcast, we chat with Lesley Pyle, founder and owner of HireMyMom.com. We discuss her backstory and what led her to start the business, hiring styles and onboarding, admin roles, and the impact of AI, using PR effectively, and more.

Episode timestamps:

• Most interesting project Lesley is working on right now. (0:39).
• What inspired her to start this business? (1:13)
• What has not changed much with her niche since 2010? (3:23)
• What has changed in hiring styles in the last 10 years? (5:41)
• When did she know she needed a VA, and how did she train this person? (7:04)
• The impact of AI. (10:08)
• Common roles posted on hiremymom.com (12:03)
• Focus on North American markets. (13:10)
• Are admin roles being replaced by AI? (14:38)
• What are some of the differences admin roles require today? (15:58)
• Are business expectations changing when it comes to hiring talent today? (17:47)
• Onboarding mistakes. (19:33)
• Onboarding lessons and updates. (20:51)
• Non-negotiables with SOPs. (22:47)
• SOPs in depth. (24:01)
• How her PR background has helped her grow her business. (26:05)
• How she applies her PR background to get HireMyMom in front of people. (27:00)
• Lightning round questions. (38:54)

We hope you enjoy it!

Links mentioned on the podcast

• HireMyMom.com
• HireMyMom.com/podcast
• linkedin.com/in/lspencerpyle
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with April Dunford, a practical positioning expert who helps teams accelerate marketing and sales. We discuss some of the mindset shifts she's had since writing her book, category creation, internal alignment and friction, positioning in the AI era, and more.

Episode timestamps:

• What inspired her to write Obviously Awesome? (0:52).
• Mindset shifts she’s had since the book came out? (3:25)
• Category creation. (7:53)
• Signs you actually need to create a category. (13:23)
• How to handle the lack of agreement of internal teams? (15:40)
• Internal agreement between teams in depth. (22:52)
• Non-obvious ways to align teams around positioning. (24:21)
• How often should you think about positioning updates? (28:50)
• Evolving positioning around AI. (31:47)
• Lightning round questions. (37:20)

We hope you enjoy it!

Links mentioned on the podcast

• aprildunford.com
• linkedin.com/in/aprildunford
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we discuss the top 5 mistakes that AI SaaS businesses make when creating their homepage. From messaging problems to pricing and social proof, we walk through the most common mistakes we have found in our Clarity Jam sessions.

Episode Timestamps:

• Mistake 1: No clear messaging wedge. (1:30)
• Mistake 2: No social proof above the fold. (3:03)
• Mistake 3: FAQs that fill space instead of killing objections. (4:18)
• Mistake 4: Vague non-empathetic language. (4:41)
• Mistake 5: Hiding your pricing. (6:38)

We hope you enjoy it!

Links mentioned on the podcast

• Clarity Jam Playlist
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.