In this episode of the Remote Work Tribe podcast, we chat with Liz Joly, Marketing Lead at Focus Lab. We discuss using AI systems for brand guidelines, distribution, and differentiation in a saturated, noisy environment, encouraging authenticity, and overcoming the cringe factor, among other topics.

Episode timestamps:

• One of the most exciting things Liz is working on these days. (0:35).
• Her take on AI. (1:24)
• Examples of how Liz and her team use AI. (2:02)
• What are brand guidelines? (3:51)
• Brand guidelines as an AI engine. (5:52)
• Distribution and differentiation in an AI-saturated landscape. (9:21)
• Distribution that breaks through the noise. (10:32)
• Authenticity from a company account perspective. (11:42)
• How to encourage authenticity as a company and for individual employees? (12:48)
• Sharing valuable content vs. oversharing. (14:38)
• Cringe mountain and how to get past the fear of posting. (16:24)
• Lightning round questions. (18:15)

We hope you enjoy it!

Links mentioned on the podcast:

• linkedin.com/in/lizjoly
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast we discuss the five most common messaging mistakes founders make and how to fix them.

Episode timestamps:

• Mistake 1: No clear messaging wedge (1:49).
• Mistake 2: No social proof above the fold (3:13).
• Mistake 3: Using FAQs as filler instead of objection fillers (4:04)
• Mistake 4: Vague non-empathy language. (5:24)
• Mistake 5: Hiding your pricing in demos. (7:08)

We hope you enjoy it!

Podcast links

• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat Arik Hanson, social media consultant for mid-sized and large companies. We discuss the importance of advocacy programs, the power of authenticity, social media platforms that are vital for brands today, AI influencers, and more.

Episode timestamps:

• One of the most exciting things Arik is working on these days. (0:32).
• Why is employee advocacy so vital now? (0:59)
• What makes up a good employee program? (2:04)
• How to work with teams to set up employees for success in advocacy programs? (3:49)
• Ensuring the brand is well presented by employees on social media. (5:31)
• What are big and mid-sized companies doing in social now that works? (9:16)
• Authenticity and how companies can showcase it. (9:45)
• How to gain influence when launching advocacy programs? (11:30)
• Most important platforms today for brands. (14:44)
• What is working on LinkedIn right now? (15:58)
• How can brands maximize success when partnering with influencers? (17:38)
• Finding influencers that are true partners. (19:24)
• Arik’s take on AI influencers. (21:49)
• The future of AI in the space. (23:07)
• Lightning round questions. (26:10)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/arikhanson
• arikhanson.com
• arikchanson.substack.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.