Episodios

  • Episode 279: Five Things I Am Thankful For As An Indie Author
    Dec 1 2025
    In this Thanksgiving episode, I take a look at five things I am thankful for as an indie author. This coupon code will get you 25% off the ebooks in the Ghost Exile series at my Payhip store: EXILE2025 The coupon code is valid through December 8, 2025. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 279 of The Pulp Writer Show. My name is Jonathan Moeller. Today is November 24th, 2025, and today I'm discussing five things I'm thankful for as an indie author for this Thanksgiving themed episode. As you might guess, I am recording this a little early to get ahead of the [United States] Thanksgiving holiday, but all the news and updates should still be current. We will start off with Coupon of the Week and then a progress update on my current writing and publishing projects. First up is Coupon of the Week and this week's coupon code will get you 25% off all the ebooks in the Ghost Exile series at my Payhip store. And that code is EXILE2025, and as always, the coupon code and the link to my store will be available in the show notes. This coupon code is valid through December 8, 2025, so if you need a new ebook this winter as we head into the Christmas season, we've got you covered. Now an update on my current writing, publishing, and audiobook projects. Blade of Shadows is done and it should be available on all the ebook stores: Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and my own Payhip store. Initial reviews and reactions have been positive, so thank you all very much for that. My next main project is Wizard-Assassin, and that will be the fifth book in the Half-Elven Thief series. If my math is right, I think I'm about 25% of the way through the rough draft, and my goal is to get that out on Amazon and Kindle Unlimited before Christmas 2025, which will make (hopefully if all goes well) Wizard-Assassin the final book I publish in 2025. The first book I hopefully publish in 2026 will be Blade of Storms, the third book in the Blades of Ruin epic fantasy series, and the direct sequel to Blade of Shadows. I am about a thousand words into Blade of Storms, so just starting and hopefully that will be the first book I publish in 2026 (if all goes well). In audiobook news, Blade of Shadows…the status of that is pretty much the same as the last time I recorded three days ago. It's available at some of the audiobook stores but hasn't finished processing and gotten up on ACX yet. That was narrated by Brad Wills. We are approaching proof copies of the audiobook of Cloak of Embers, and that will be narrated by Hollis McCarthy. So that is where we are at with my current writing, publishing and audiobook projects. 00:02:24 Main Topic: 5 Things to Be Thankful For as an Indie Author So let's move on to our main topic in keeping with the Thanksgiving holiday, which is only a few days away as I record this and was only a few days past when this episode was live, and that is five things to be thankful for as an indie author because I do spend on the show a lot of time talking about the various challenges and difficulties of being an indie author, but there are a lot of things to be thankful for as well. So as I said before, the Thanksgiving holiday is coming up here in the United States and that day always leads [me] to reflect on what we have to be thankful for. And one of the things at the top of my list is my work as an indie author and publisher. Today I'm going to talk about five things that I can be thankful for as an indie author and that other indie authors may be thankful for as well. #1: Creative freedom. As I've talked about before on this podcast, the most immediate benefit to indie publishing is not having to make creative compromises in order to get published. For example, you can make a series the exact length that you want it to be, not what the market can support. You can write in whatever genre, style, and using the themes you want without any interference. As we all know, traditional publishing is pretty trend driven and they seek out books that match trends because they are very risk averse. There's a time about a decade and a half ago when publishers were outright telling authors not to submit books with goblins and orcs and other traditional fantasy creatures, for example. Instead of trying to change your book or writing style in order to get accepted by traditional publishing, indie publishing allows you to create and share the exact book that you want to and then it can rise and fall on its own merits and how well you market it. In fact, what has been traditionally called genre writing (such as categories [like] science fiction and fantasy and mystery and so forth) have flourished without the constraints of traditional publishing. The Internet and platforms like Amazon and the other ebook platforms as well have made it easy for readers to discover books that fit in their...
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    10 m
  • Episode 278: Autumn 2025 Movie Roundup - Frankenstein, Universal Monsters, The Naked Gun, and others
    Nov 24 2025

    In this week's episode, I rate the movies and streaming shows I saw in Autumn 2025.

    This coupon code will get you 25% off the ebooks in The Ghosts series at my Payhip store:

    GHOSTS2025

    The coupon code is valid through December 1, 2025. So if you need a new ebook this fall, we've got you covered!

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    22 m
  • Episode 277: Digital Content Ownership For Readers & Writers
    Nov 17 2025
    In this week's episode, we discuss the advantages of digital content ownership for both readers and writers. This coupon code will get you 50% off the audiobook of Cloak of Ashes, Book #3 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: CLOAK2025 The coupon code is valid through November 24, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 277 of The Pulp Writer Show. My name is Jonathan Moeller. Today is November 14th, 2025, and today we are discussing the benefits of owning your own content for both readers and writers. Before we get to our main topic, we will start off with Coupon of the Week and then a progress update on my current writing, publishing, and audiobook projects. First up is Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Ashes, Book #3 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. That coupon code is CLOAK2025. And as always, the coupon code and the links to my Payhip store will be available in the show notes. This coupon code is valid through November 24th, 2025, so if you need a new audiobook for your Thanksgiving travels this month, we have got you covered. Now for an update on my current writing, publishing, and audiobook projects. I'm pleased to report the rough draft of Blade of Shadows is done. This will be the second book in my Blades of Ruin epic fantasy series. Right now, it is just about exactly as long as Blade of Flames. It may be a little longer or a little shorter depending on how editing goes since there's some stuff I'm going to cut out, but there's also some scenes I'm going to add. I also wrote a short story called Elven Arrow. Newsletter subscribers will get a free ebook copy of Elven Arrow when Blade of Shadows comes out, which will hopefully be before American Thanksgiving at the end of the month. I'm about 23% of the way through the first editing pass, so making good progress there and hope to keep up with the good progress. I am 11,000 words into Wizard-Assassin. That will be my next main project once the Blade of Shadows is published and probably the final book I publish in 2025, because I think the first book I do in 2026 will be Blades of Ruin #3, if all goes well. In audiobook news, the recording for Blade of Flames is done and it's gradually making its way out into the world (as excellently narrated by Brad Wills). I think as of the time of this recording, the only place where it's actually live is Google Play, but hopefully more stores will come online soon, and it would be cool if the Blade of Flames audiobook was available everywhere before Blade of Shadows came out. Hollis McCarthy is still working on Cloak of Embers and we hope to have that to you before the end of the year, if all goes well. So that's where I'm at with current writing, publishing and audiobook projects. 00:02:25 Main Topic: Digital Content Ownership as a Reader and Writer Now let's move on to our own topic, the ownership of digital content as both a reader and a writer. As the digital revolution has gone on and on and put more decades behind it, people are increasingly building very large digital content libraries and it's an increasingly tangled point of law what happens to those digital libraries when for example, their account gets suspended, or for example, someone else dies and wants to leave their Steam library of games to their heirs. We're today going to be focusing on digital content ownership for readers and writers, and we'll start with readers. Although the price of an ebook and print book of many traditionally published books are roughly the same at this point (and sometimes bafflingly, the ebook versions cost more), the rights you have as the owner of the ebook copy are substantially less powerful. In fact, technically speaking, you aren't actually the owner of an ebook purchased from Amazon or other retailers. It's more accurate to say that you purchased a long-term conditional lease. As a side note, I'm talking about this from the perspective of United States Copyright law and ebook/audiobook stores there. The laws and standards in your own country may be different. Also, I am not a lawyer and nothing in this episode should be taken as legal advice. You obtain legal advice by hiring a lawyer licensed to practice in your jurisdiction. But now back to the main argument. In America, there is something known as the First Sale Doctrine. This section of the US Copyright Act allows physical media to be lent out and resold, among other things. For example, someone who purchases a physical book is considered its owner and the publisher can't take it back from them. The physical version of books can be used in libraries or as classroom materials until they literally fall apart, unlike their electronic equivalents, which face complicated ...
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    19 m
  • Episode 276: Six Lessons Learned From A 300% Increase In Direct Sales
    Nov 10 2025

    In this week's episode, I take a look at my direct sales for 2025, and consider six lessons for improving direct sales. I also answer a reader question about Kobo Plus.

    This coupon code will get you 50% off the audiobook of Shield of Battle, Book #5 in The Shield War series, (as excellently narrated by Brad Wills) at my Payhip store:

    SHIELD2025

    The coupon code is valid through November 17, 2025. So if you need a new audiobook this fall, we've got you covered!

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    15 m
  • Episode 275: The Praetorian Guard of Ancient Rome & Fantasy Novels
    Nov 3 2025
    In this week's episode, we take a look at the Praetorian Guard of the Roman Empire, and consider how ancient history can inspire fantasy novels. This coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store: SILENT2025 The coupon code is valid through November 10, 2025. So if you need a new ebook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 275 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 31st, 2025, and today we're talking about the Praetorian Guard of Ancient Rome and how that can inspire fantasy novels. Also, Happy Halloween (or Happy Protestant Reformation Day, if you prefer). Before we get into all that, we will have Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. First up, Coupon of the Week. This week's coupon code will get you 25% off the ebooks in my Silent Order series at my Payhip store: SILENT2025. And as always, both the coupon code and the links to my store will be in the show notes. This coupon code will be valid through November 10th, 2025. So if you need a new ebook for this fall as we come into winter, we have got you covered. And now for an update on my current writing and publishing projects. As I mentioned last week, Cloak of Worlds is now out and you get it at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and at my Payhip store. The initial response has been very strong and very positive, so thank you for that and I'm glad that people are enjoying and reading the book. Now that Cloak of Worlds is done, my next main project is Blade of Shadows, which will be the second book in my Blades of Ruin epic fantasy series. I'm currently 44,000 words into it, which puts me on chapter 9 of 20, though I'll probably have more chapters in the final draft than I will in the first draft. I found people really do tend to prefer shorter punchier, shorter chapters. Anyway, I'm about 44,000 words into it. I think I'll be about 109,000 words, when all is said and done. So hopefully that will be out in November. I'm also 4,500 words into the next Rivah book, which is Wizard-Assassin. It'd originally been entitled Elven-Assassin, but I decided Wizard-Assassin sounded punchier, so we went with that instead. I'm about 4,500 words into that and if all goes well, it will come out in December, which will make it the final book I'll publish in 2025, though hopefully I'll be publishing more books in 2026 before too much longer. In audiobook news, Brad Wills is currently recording Blade of Flames and we've been listening to some proof chapters of it and are very excited about what we're hearing. Hollis McCarthy is starting work on recording Cloak of Embers. That'll be the 10th book in Cloak Mage, and hopefully we will have both of those audiobooks out before the end of the year, if all goes well. So that is where I'm at with my current writing and publishing projects. 00:02:33 Main Topic: Praetorian Guard of the Ancient Roman Empire Now let's move on to our main topic this week, which is the Praetorian Guard of the Ancient Roman Empire, and they were very bad at their jobs, but we'll get into that more very shortly. One of the fascinating (if occasionally depressing) aspects of history is how often institutions end up having the exact opposite outcome of what they were intended to do. The late science fiction writer Jerry Pournelle had something called Pournelle's Iron Law of Bureaucracy, which once the bureaucracy got large enough, it will inevitably start turning its main focus to perpetuating the bureaucracy rather than carrying out its actual mission. And we can see examples of that time and time again, and no doubt you yourself can think of many examples: schools that make their students dumber, military organizations that fail to defend, hospitals that make people sicker, bureaucracies that exacerbate the problems that they are created to solve, and so forth. This can also apply to social movements as well. My favorite example of this is Prohibition in America. The Temperance movement of the late 19th and early 20th century achieved its goal of banning alcohol sales in the United States during the Prohibition period, but the backlash and the consequences made it unpopular. And today, while alcohol is much more heavily restricted than it was at the end of the 19th century, the idea of banning alcohol in the United States is utterly implausible. The Praetorian Guard of Ancient Rome, the personal bodyguards of the Emperor, might be another example of such an institution that utterly failed at its primary goal. For over a thousand years, people have been asking why the Roman Empire fell, and I think that might actually be the wrong question. The better question is why did the Roman Empire last as long as it did, because it sure almost didn't. At the height of its power, the Empire controlled land ...
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    14 m
  • Episode 274: Avoiding Marvel Continuity Lockout Syndrome
    Oct 27 2025
    In this week's episode, we take a look at the Continuity Lockout Syndrome that can sometimes happen with long series like the Marvel Cinematic Universe, and how to avoid it. This coupon code will get you 50% off the audiobook of Shield of Deception, Book #4 in The Shield War series, (as excellently narrated by Brad Wills) at my Payhip store: HALLOWEEN2025 The coupon code is valid through November 3, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 274 of the Pulp Writer Show. My name is Jonathan Moeller. Today is October 24th, 2025, and today we are talking about continuity lockout in long series and how to avoid that. Before we get to our main topic, we will start with Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. First up is Coupon of the Week. This week's coupon code we'll get you 50% off the audiobook of Shield of Deception, Book #4 in The Shield War series (as excellently narrated by Brad Wills) at my Payhip store. And that coupon code is HALLOWEEN2025. As always, the coupon code and the link to my Payhip store will be available in the show notes and this coupon code is valid through November 3, 2025. So if you need new audiobook for this fall, we've got you covered. Now for an update on my current writing and publishing projects. I'm pleased to report that as of this recording, Cloak of World, the 13th book in my Cloak Mage series, is now available and you can get it at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and my own Payhip Store. It's already selling quite well and I've gotten several nice comments about it, so thank you everyone for that. Now that Cloak of Worlds is out, my next main project will be Blade of Shadows, the second book in my Blades of Ruin epic fantasy series, and I am 18,000 words into that and I think probably on Monday, I will start full speed ahead with that. My secondary project will be the fifth Rivah book, which I am working on the outline today and tomorrow. Originally it was going to be called Elven-Assassin, but I think I'm going to change the title as I write the outline to Wizard-Assassin. If all goes well, Blade of Shadow should be out in November and Wizard-Assassin will be out in December for the final book of 2025. In audiobook news, Brad Wills is currently recording Blade of Flames, which will be the first audiobook in that series and hopefully we'll have more news for that for you soon. And Hollis McCarthy, who you might remember we interviewed last week, is working on Cloak of Embers and that should hopefully be out before the end of the year, so that's what we're working on for audiobooks right now. 00:02:18 Avoiding Continuity Lockout in a Long Series: Lessons from the Marvel Cinematic Universe Now onto our main topic this week: Avoiding Continuity Lockout in a Long Series: Lessons from The Marvel Cinematic Universe, as that is the most famous example of I think of continuity lockout available in the public eye right now. Mild spoiler warning: although there aren't going to be any specific spoilers for movies in the Marvel Cinematic Universe, I will talk broadly about the series and some of the major themes and trends in it. If you're extremely sensitive to spoilers or haven't seen Avengers Endgame yet, proceed with extreme caution. Now over the course of a long series, there's a tendency for readership or viewership to drop off. Not everyone who starts a series will finish it. One of the reasons for that is called continuity lockout. What is continuity lockout? Continuity lockout describes when a series has reached a point where new readers or viewers can't understand what is happening, especially when the amount of older material in a series that's essential for understanding new plots becomes too much of a burden. It can also describe when casual fans of series begin to drop off and turn to other kinds of entertainment. A good example of that from my own life is earlier this year the Marvel movie Thunderbolts came out and I thought that was a pretty good movie and I gave it an A in my movie roundup for the summer. Some relatives of mine went to see Thunderbolts and their reaction was, well, we didn't know who any of these people were, so we weren't sure what was happening, but it was a hot day and the air conditioning was nice. So while I'm glad they enjoyed the nice air conditioning, you can see the problem we are demonstrating because the main characters of Thunderbolts were Bucky Barnes-the Winter Soldier, Yelena, Red Guardian, the former Captain America (what was his name…John Walker?), Taskmaster, and Ghost. All of these people are introduced in previous Marvel projects, and if you didn't know who they were, it would be hard to connect with these characters. Now, some series like Doctor Who and James Bond are designed to have new entry points every few ...
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    16 m
  • Episode 273: An Interview With Hollis McCarthy
    Oct 20 2025
    In this week's episode, we interview narrator Hollis McCarthy, who has narrated over 300 audiobooks, including many of THE GHOSTS and CLOAK MAGES. She is also co-author with her mother Dee Maltby of the MAGIC OF LARLION series, which you can learn more about at https://deemaltbyauthor.com/. This coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store: DRAGONSKULL25 The coupon code is valid through October 27, 2025. So if you need a new ebook this fall, we've got you covered! TRANSCRIPT Introduction and Writing Updates (00:00): Hello, everyone. Welcome to Episode 273 of The Pulp Writer Show. My name is Jonathan Moller. Today is October 17th, 2025, and today we have an interview with audiobook narrator Hollis McCarthy. Hollis has narrated many audiobooks, including numerous books from the Ghost and Cloak Mage series, so we'll talk with her about that. Before we get to our main topic, we'll have Coupon of the Week and then a progress update on my current writing projects. This week's coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store, and that coupon code is DRAGONSKULL25. The coupon code is valid through October 27th, 2025. So if you need some new ebooks to read for this fall, we've got you covered. And as always, the coupon code and the links to my store will be available in the show notes. Now for an update on my current writing projects. As of this recording, I am 80% of the way through the first round of edits in Cloak of Worlds, so making good progress and if all goes well, the book should be out before the end of the month. I'm also 14,000 words into Blade of Shadows, which will be my next main project after Cloak of Worlds is published, which means I also have to write the outline for Elven-Assassin soon, and that will be the fifth book in the Rivah series. In audiobook news, recording will be underway next week for Blade of Flames. That will be narrated excellently by Brad Wills. Ghost in Siege is now out. It should be available at of all the audiobook stories (except Spotify) and it should be available there in a few days. And that is the final book in my Ghost Armor series that is excellently narrated by Hollis McCarthy. So that is where I'm at with my current writing and audiobook and publishing projects, which makes for a good segue into our main topic, our interview with Hollis McCarthy, which begins now. 00:03:56 Interview With Hollis McCarthy Hi everyone. I'm here today with Hollis McCarthy, who is a classically trained actor. Hollis has played leads in regional and off-Broadway theater, specializing in Shakespeare. On CBS. she's been a recurring guest star judge on Bull, the president of Ireland on Bluebloods, and a senator on Netflix's House of Cards. She's narrated more than 300 books for a variety of publishers and is the proud co-author of her mom Dee Maltby's epic fantasy series, The Magic of Larlion. Hollis, thanks for coming on the show today. Hollis: My pleasure. Jonathan: So to start, can you tell us a little bit about yourself and how you got into acting and performing? Hollis: That's a great question. I think it all started with doing my little brother's Sesame Street finger puppets. He's 10 years younger than me, so I mean, I got to reread all my favorite books with him and I started voicing the finger puppets to Burt, Ernie and Cookie Monster and all those guys in the backseat of the car and playing all the characters. And then my brother went into theater. My other brother's seven years older than me, and I used to go see his shows up at the college when I was in high school and kind of fell in love with it there. I absolutely meant to be an aeronautical engineer/physicist like my dad, but it didn't end up working out. I fell in love with theater and went to Stratford. I had a dual major because I was in an honors program, so I didn't have to declare a major until my fifth year of undergrad. But then I went to Stratford up in Canada and I saw two Shakespeare shows in one day and that was it. I had to do that. That was what I loved. Jonathan: Well, since we've had many audiobooks together, I'm glad it worked out that way. Hollis: Me too. Yeah, so I got my BFA in acting, and then I got my MFA from the University of Missouri-Kansas City in performance, and I was lucky enough to have some great coaches from the RSC and did a bunch more Shakespeare, and I've done that regionally a lot. And then I fell into audiobooks because I got tired of traveling, and I love to work from my home in my jammies. Jonathan: That is the dream. Speaking of that, could you tell us a bit more about how you sort of got into audiobooks or ended up doing a lot of that? Hollis: Yeah. Well, again, it starts with my childhood. My mom, who was a writer and an artist, she had, there were five of us kids and she would read out loud to us in the kitchen to keep us from fighting when we were cleaning up. So she started with Tolkien and ...
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    44 m
  • Episode 272: Six Scams Targeting Indie Authors
    Oct 13 2025
    In this week's episode, we warn against six different scams targeting indie authors. I also take a look at my advertising results for September 2025. This coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: WOLVESAUDIO The coupon code is valid through October 20, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Update Hello, everyone. Welcome to Episode 272 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 10th, 2025, and today we are looking at six common scams that target indie authors. We'll also look at my advertising results for September 2025 and some changes I will make because of that. But first, let's start with Coupon of the Week and a progress update on my current writing projects. First up, Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. That coupon code is WOLVESAUDIO, and as always, the coupon code and the link to my Payhip store will be available in the show notes for this episode. This coupon code is valid through October 20th, 2025. So if you need a new audiobook for this fall, we have got you covered. Now an update on my current writing and audiobook projects, I'm pleased to report the rough draft of Cloak of Worlds is done at 107,500 words. I think it's going to end up being about 30 chapters or so once I finish editing and I'm going to start editing very shortly. Before I start editing, I am going to write a short story called False Iron set in the world of Nadia and newsletter subscribers will get a free ebook copy of False Iron when Cloak of Worlds comes out, hopefully before the end of the month (if all goes well). I am also 11,000 words into Blade of Shadows, the second book in my Blades of Ruin epic fantasy series that will be my next main project after Cloak of World is published. In audiobook news, Ghosts in the Siege (as excellently narrated by Hollis McCarthy) is done and it's processing through the various platforms. I believe as of right now you can get it at Payhip, Kobo, and Google Play and then hopefully it should be available at the other stores within a few weeks. Brad Wills is starting work on the audiobook of Blade of Flames. In early 2026, I believe we should have the final audiobook from the Stealth and Spells series from C.J. McAllister. So that is where I'm at with my current writing and publishing projects. 00:02:18 Ad Results for September 2025 [Amounts Mentioned Are in USD] Now let's take a look back at some of my ad results for September 2025. First, the big changes. I am going to either give Facebook ads a rest for a while or more likely continue them in a very more limited way with a more focused strategy. As I've mentioned before, Meta has been shoving all this Advantage Plus AI stuff into Facebook ads and it just doesn't work. The key for online advertising, especially with books, is to narrow your target audience as much as possible and the Advantage Plus AI stuff all goes for a broad audience. To test that out, I did a couple of experiments. I didn't advertise Frostborn with Facebook ads in August, but I did advertise them with Facebook ads in September. The end result was I actually made $20 less from Frostborn in September than I did in August, but I also had the advertising expense for the month of September, so I made less overall. I also tried the reverse of that experiment. I advertised Cloak Games and Cloak Mage in August with Facebook, but not in September. The end result was that Cloak Games and Cloak Mage made about $200 less in September, but without the cost of advertising, that meant the profit was substantially higher. So I'm not sure if Facebook ads are effective or as effective as they used to be any longer (thanks generative AI), but in the [interest of] full testing, it'll experiment with it a bit more. I did try one ad campaign entirely with Advantage Plus this month and it was objectively terrible. I do not recommend using Advantage Plus for anything if you are advertising anything on Facebook. I probably will end up doing Facebook ads in a more focused way, similar to the way I do my BookBub ads, where I will set a time limited ad for one of my permafree books for four days or so and then shut it off when it's done because BookBub ads tend to work well the first three days and then lose their punch after. So I might end up doing something similar with Facebook ads, but we will report more on that in November once we finish with October's advertisement results. Meanwhile, Amazon ads did a lot better. Here are some of the campaigns I ran. Remember, for an Amazon ad to be successful, it needs to generate a sale or complete Kindle Unlimited read through for every six through eight clicks. ...
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    19 m