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The Pulp Writer Show

The Pulp Writer Show

De: Jonathan Moeller
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Hosted by Jonathan Moeller (author of the FROSTBORN and SEVENFOLD SWORD fantasy series and the SILENT ORDER scifi series), the Pulp Writer Show discusses how to write, format, publish, and sell your novel. Sometimes there are jokes.Copyright Jonathan Moeller Arte Economía Gestión y Liderazgo Historia y Crítica Literaria Liderazgo
Episodios
  • Episode 287: Five Lessons Learned From My Ten Bestselling Books Of 2025
    Jan 26 2026
    In this week's episode, I take a look back at my ten bestselling books of 2025, and consider five lessons learned from them. This coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire, Book #1 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: DRAGONSKULL50 The coupon code is valid through February 2, 2026. So if you need a new audiobook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 287 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 23rd, 2025, and today we are discussing five lessons learned from my 10 bestselling books of 2026. We'll also have Coupon of the Week and an update at my current writing, publishing, and audiobook projects. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire (as excellently narrated by Brad Wills) at my Payhip store. And that coupon code is DRAGONSKULL50. And as always, links to my Payhip store and the coupon code will be available in the show notes of this episode. This coupon code will be valid through February 2, 2026. So if you need a new audiobook this winter, we have got you covered. Now for an update on my current writing, publishing, and audiobook projects. I am very nearly done with Blade of Storms, the third book in my Blades of Ruin epic fantasy series. I am probably just going to stay inside and finish it this weekend because it is very cold. It is winter, but it looks like this week we are having super winter and I'm in the part of the US where we're not getting any snow thankfully, but it is in fact -20 degrees [Fahrenheit] outside, which makes it a good time to stay inside and work on Blade of Storms. So hopefully it will start going live by the time this episode goes live or shortly thereafter. I'm also 16,000 words into Cloak of Summoning, which will be the 14th book in the Cloak Mage series. And if all goes well, that should be my main project soon. It might come out before the end of February, but it will probably slip to March, the way things are looking. In audiobook news, we're very nearly done with the audiobook of Blade of Shadows (as excellently recorded by Brad Wills) and hopefully that should start getting through quality assurance on the various audiobook platforms before too much longer. Hollis McCarthy has started working on Cloak of Titans, the 11th book in the Cloak Mage urban fantasy series. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:09 Main Topic of the Week: 5 Lessons Learned from My 10 Bestselling Books from 2025 And now let's move on to our main topic this week, five lessons learned from the top 10 of my bestselling books from 2025. I have this growing pile of tax paperwork on my desk and that got me to thinking about what were my 10 bestselling books of 2025 because all the sales data is now in so I can parse it and look back and see which books of mine sold the best in 2025. I thought it'd be interesting to look at my 10 bestselling ebooks, audiobooks, and paper books for 2025 and see what percentage of them or what rather what percentage of book revenue came from new stuff published in 2025 and old stuff that I had published previously and then I would take a look at five lessons learned from that. So with all that in mind, let's take a first look at my ten bestselling ebooks of 2025 and what percentage of my book revenue for 2025 came from new books and from my backlist. So first up, my 10 bestselling ebooks of 2025: 1. Shield of Deception 2. Shield of Battle 3. Shield of Power 4. Ghost in the Assembly 5. Ghost in the Corruption 6. Cloak of Worlds 7. Blade of Flames 8. Ghost in the Siege 9. Blade of Shadows 10. Cloak of Illusion And for my total ebook revenue for 2025, 29.3% came from new books and 70.7% came from things I published prior to 2025. So let's look at the 10 bestselling audiobooks of 2025: 1. The Ghosts: Omnibus One 2. Cloak Mage Omnibus One 3. Ghost Armor Omnibus One 4. Dragonskull Omnibus One 5. The Ghosts Omnibus Two 6. The Ghosts Omnibus Three 7. Half-Elven Thief: Omnibus One 8. Ghost Exile Omnibus One 9. Cloak Mage Omnibus Three 10. Frostborn: The Shadow Prison: Frostborn, Book 15 So for audio, for my total revenue, 11.92% of it came from things that were newly published in 2025 and 88.08% came from things that had been published prior to 2025. Now my top 10 selling print books: 1. The Windows Command Line Beginner's Guide - Second Edition 2. The Linux Command Line Beginner's Guide 3. The Ubuntu Beginner's Guide 4. Frostborn: The Gray Knight 5. Shield of Storms 6. Frostborn: The Master Thief 7. Shield of Darkness 8. Shield of Deception 9. Frostborn: The Shadow Prison 10. Frostborn: The Eightfold Knife In terms of the percentages of my total print revenue, 5.57% came from things that have been published in ...
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    15 m
  • Episode 286: Office Setup For Writers
    Jan 19 2026

    In this week's episode, we offer four tips for setting up a comfortable and productive home office space for writers.

    This coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store:

    DRAGONTIARNA25

    The coupon code is valid through January 26, 2026. So if you need a new ebook this winter, we've got you covered!

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    13 m
  • Episode 285: 5 Amazon Ads Tips For Indie Authors
    Jan 12 2026
    In this week's episode, we share five tips for effectively using Amazon Ads for indie authors. This coupon code will get you 25% off the ebooks in the Sevenfold Sword series at my Payhip store: SEVENFOLD25 The coupon code is valid through January 19, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 285 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 9th, 2025 and today we are discussing five tips for Amazon ads for authors. We will also have Coupon of the Week and a progress update on my current writing and publishing projects. So let's start off with Coupon of the Week. First up is Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Sevenfold Sword series at my Payhip store. That coupon code is SEVENFOLD25. And as always, the coupon code and the links to my Payhip store will be available in the show notes for this episode. This coupon code will be valid through January the 19th, 2026. So if you need a new ebook for this winter, we've got you covered. And now for an update on my current writing and publishing and audiobook projects. As of this recording, I am about 68,000 words into Blade of Storms, which will be the third book in my Blades of Ruin epic fantasy series. I think the book will be about 100,000 words, give or take, so that means I'm 68% of the way through. And I'm really hoping I can finish the rough draft by the end of the week of the 12th, if all goes well. So hopefully finishing up the rough draft by the 16th or the 17th, if all goes well, but we'll see if I can get there or not. I am also 9,000 words into Cloak of Summoning, which will be the 14th book in the Cloak Mage series. Hopefully that will come out a month or so after Blade of Storms. I'm hoping Blade of Storms will come out in January, but it might be tight. And then Cloak of Summoning will come out the month after that. In audiobook news, Brad Wills is working on recording Blade of Shadows, the previous book in that series and Hollis McCarthy will start recording Cloak of Titans, the 11th book in the Cloak Mage series, at the end of this month. And a few people asked if Wizard-Assassin was going to have an audiobook. It will. Leanne Woodward will record it in March, if all goes well. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:12 Main Topic of the Week: 5 Tips for Amazon Ads for Indie Writers And now let's move on to our main topic of the week, five tips for Amazon ads for indie writers. And let's not beat around the bush here. Amazon ads for writers can be extremely difficult to figure out, especially when you're just starting out. The advice you'll find online can be contradictory or confusing, and it doesn't help that books tend to act very strangely in terms of advertising compared to other products. A while back, I was chatting on Facebook with someone else who does Amazon ads, and he mainly does cosmetics reselling, and he was shocked by how much a click for an ebook would cost compared to a click for say like a six pack of shampoo or whatever. And that's just the nature of the market category that ebooks are in. Because of that, the advice you'll find online can be contradictory or confusing. Some Amazon ad experts insist that you devote at least an hour or even two a day to managing your ad results and then have intricate formula-filled spreadsheets for doing so, while others advise you to set them and forget them. Advice about the bids and spending vary wildly. It can be very easy to get overwhelmed or overspend starting out, but that doesn't have to be the case. I will say that compared to Facebook ads or BookBub ads, it is a lot harder to accidentally lose a lot of money on Amazon ads because regardless of how you configure your Facebook ads or your BookBub ads, Facebook in particular will cheerfully spend your ad budget and give you nothing in return if you haven't configured or targeted your ad correctly. By contrast, an Amazon ad that doesn't work tends not to display and therefore doesn't spend any of your money. So when I'm talking ad platforms for beginners, I tend to recommend that beginners start out more on Amazon ads just because it's much harder to lose money, but it's not impossible, which is something to keep in mind as we get into that. I'm not going to get into the individual specifics of how to set up Amazon ads today, since there's many other people out there who provide that information and probably do a better job than I would. That said, I'm going to just focus on broad principles based on things I've learned instead of providing a specific step-by-step guide for the topic. So without further ado, here are five lessons I've learned about Amazon ads for writers in the last eight or nine years that I've been learning them. #1: Do your research before you start. It can be tempting to ...
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    13 m
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