If you’re constantly chasing leads, refreshing your inbox, or replying to DMs late at night, this episode is for you. I know exactly what that feels like because I used to do it too.

When I first started in real estate, everything relied on me, if I stopped marketing, following up, or networking, the leads stopped too. It was exhausting and unpredictable. The turning point came when I realised I didn’t need more work; I needed more structure. That’s when I discovered the power of funnels and automation in property management marketing and it changed everything.

In this episode, I’m breaking down the exact marketing funnel framework I use in my property management business today. You’ll learn how to attract leads with value based content, capture leads through lead magnets, nurture client relationships with authenticity, and convert leads into clients with clarity, all while leveraging AI tools for real estate marketing that make everything faster and easier.

This is the system that helped me go from chasing leads to attracting them, even while I’m offline or on holidays.

 ”One of the things that I have found that's working really well for the clients that we currently work with is creating short videos, breaking down property investment myths. The engagement on some of these videos, especially on platforms like reels and TikTok, is getting huge engagement. These worked because our clients weren't selling. They were serving.”-Kylie Walker

We cover:

• What a marketing funnel really is and how it helps clients move from stranger to paying customer
• The four stages of every successful sales funnel: Attraction, Connection, Nurture, and Conversion
• How to create educational content for property managers that positions you as the go to expert
• Lead magnet ideas that attract high-quality leads so you can grow your property management email list and position yourself as a real estate marketing expert.
• How to build an email nurture sequence that builds trust over time
• The three most common funnel mistakes and how to avoid them
• The AI marketing tools I use every week including ChatGPT, Kajabi, and Canva to save hours
• How to show up consistently and create sustainable growth in your real estate business

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo:

SEO has always felt like this mysterious digital code I wasn’t quite sure how to crack – and if you’re anything like me, you might feel the same. As women juggling careers, families, and running a business, we don’t exactly have time to decipher algorithms! That’s why I wanted to bring in an expert to simplify things and give us clear, practical strategies to grow our online visibility without the tech overwhelm.

As property managers, we rely so heavily on word of mouth and referrals, but let’s be honest – Google is the new word of mouth. Showing up on the first page can be the difference between someone calling you… or never finding you at all. In our fast-paced industry, we need marketing tools that work even when we’re not. That’s where smart SEO comes in – it’s not just about keywords, it’s about creating content that connects and converts.

In this episode of The Property Management Podcast, I chat with SEO expert James, who breaks down the basics of search engine optimisation specifically for beginners in our industry. We cover everything from how Google ranks websites to using keyword tools, conducting SEO audits, optimising images, building backlinks, and leveraging online reviews. It’s packed with practical, actionable advice to help you grow your property management business online – even while you’re juggling everything else life throws at you.

“You have to make it seem as natural as possible because the algorithm can tell if you’re trying too hard to jam words in.” - James Bealey

We cover:

• Introduction to Search Engine Optimization (SEO) for beginners
• Explanation of how Google’s search engine functions and indexing process
• Importance of using tools like Google Keyword Planner for keyword research
• Conducting basic SEO audits to identify missing elements
• Emphasis on quality content and the ideal word count for web pages
• Proper use of keywords and avoiding keyword stuffing
• Importance of internal and external linking for SEO benefits
• Optimizing images for search engines with descriptive file names and alt tags
• Overview of off-site SEO and the significance of building backlinks
• The role of Google reviews and trusted review platforms in enhancing website authority

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo:

Every property manager knows the dread of that maintenance request that lands late on a Friday afternoon, the leaky tap that turns into a flood, the broken fence that’s been “in progress” for 6 months, or the tenant complaint that snowballs into a claim against your agency. Investors expect fast, cost effective solutions.

Tenants want safety and comfort restored. Trades need clear instructions, access and approvals. In the middle sits a Property Manager who was rarely taught the technical bits at licence level, yet carries the consequences when something is missed.

In this episode, I chat with Corinne and Shelby about the real skills property managers need to manage maintenance effectively. They share how better training, stronger relationships with trades, and a proactive approach can prevent costly mistakes and lift the standard of property management across the industry.

This conversation reframes maintenance as a professional advantage, not just a pain point, we chat about what’s missing in current PM education, why too many teams are xxx and how their Trade Education Event gives property managers real world tools they can take straight back to the office, practical training that makes a genuine difference to how maintenance is handled

I was five years into my property management career before I knew that a rust spot on a flexi hose means it’s about to burst and that knowledge could have saved thousands of dollars in water damage - Corrine Forsyth

We cover:

• The common maintenance misunderstandings that leave property managers exposed
• Why most Property Management qualifications don’t teach real world maintenance or troubleshooting skills
• How to build a core network of trusted trades who support and educate your team
• The importance of proactive training, continuing professional development, and accountability for self development
• How the right trade training can make your maintenance process easier and more effective and can help your team handle maintenance better
• Why strong communication and clear internal expectations with your team can reduce risk and improve service
• How collaborative industry events can replace competition with shared learning and build a strong network of relationships around you
• Why hands on experience and real life learning help property managers feel more confident when inspecting and managing properties

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

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