Every gym owner thinks they need more leads.

But what if the real problem isn’t your marketing — it’s your brand?

In this episode, Scott Carpenter and Andy “Boy” Miller break down why your brand message matters more than your next ad campaign… and how it could be the reason you’re attracting the wrong clients, wasting ad spend, and feeling stuck.

They’ll unpack:

✅ The real difference between branding and marketing — and why most owners confuse the two

✅ How to identify your Core Client, Core Problem, and Core Process

✅ Why you might be shouting the wrong message to the wrong people

✅ The simple exercise that instantly clarifies who you serve (and why)

✅ How to use your brand story to make sales effortless

✅ Real examples from gym owners who discovered that “branding clarity” fixed their lead quality overnight

✅ How to build a message that speaks directly to your best clients — so they come ready to buy

💡 Inside the Episode:

Discover how to stop chasing random leads and start attracting the right people through your brand message.

Learn how to position yourself as the guide (not the hero) of your clients’ story — so your marketing finally clicks.

See why the “Core Client → Core Problem → Core Process” framework can simplify everything from your ads to your consultations.

🎯 You’ll walk away with:

A crystal-clear understanding of what your brand actually stands for — and how to communicate it in every piece of marketing you do.

1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free 1-on-1 brand and business deep dive with Andy: email Andrew@theprofitlifestyle.com

📧 Questions about the mentorship or upcoming events?

Email us at info@theprofitlifestyle.com

👉 Ready to build a brand that attracts high-value clients and grows with ease?

Visit ptlegends.com/1on1call to schedule your free strategy call today.

Every gym owner hits that moment where things should feel great — the classes are full, the community is strong, and the business is stable…

but deep down, something feels off.

You’re not failing — but you’re also not fully satisfied.

In this episode, Scott Carpenter and Andy “Boy” Miller dive into that in-between stage — where your gym is doing well, but you can’t shake the feeling that you’re capable of more.

They’ll unpack:

✅ Why so many experienced owners feel “stuck” even after hitting stability

✅ The danger of constantly chasing the next milestone — and how to measure true progress

✅ Small, high-impact tweaks that can boost profit without adding chaos

✅ When to expand, raise rates, or launch a high-ticket offer

✅ The truth about “working smarter” vs “working harder”

✅ What to do once your gym really is maxed out — from real estate to multiple locations to online coaching

✅ Why your next chapter should serve you — not the other way around

You’ll also hear real stories from gym owners who hit their ceiling, broke through, and built businesses that gave them more freedom — not just more stress.

If you’ve ever thought, “I’m doing okay… but I know I’m meant for more,” this episode will help you find your next level.

• Learn how to turn “doing fine” into “thriving again.”
• Discover the easiest levers to pull for more profit and balance.
• See how to evolve your business model — or even your identity — without burning it all down.

1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free 1-on-1 business deep dive with Andy: email Andrew@theprofitlifestyle.com

📧 Questions about the summit or mentorship?

Email us at info@theprofitlifestyle.com

👉 Ready to figure out what’s next for your business and life?

Visit ptlegends.com/1on1call to schedule your free strategy call today.

The 10K Weekend Playbook: How to Generate $20K+ in New Revenue Without Paid Ads

Every gym owner eventually hits that moment:

👉 The HVAC dies.

👉 A key coach quits.

👉 A surprise bill hits your account.

…and you suddenly need a fast $10K–$20K, like yesterday.

In this episode, Scott Carpenter and Andy Miller reveal the exact organic marketing play they use (and teach gym owners) to bring in $10K–$50K in less than 30 days — without spending a single dollar on ads.

This isn’t theory. It’s the same play that helped:

✅ Mike generate $40K+ in new business (and still climbing)

✅ David close 18–20K and buy his first house

✅ Multiple owners reactivate old clients & fill high-ticket programs instantly

Inside this episode, you’ll learn:

✅ The 4-phase “10K Weekend” playbook that turns your client list into instant revenue

✅ How to personally reach out to alumni without sounding salesy (and why voice notes close better than emails)

✅ The right way to build anticipation before you launch an offer

✅ What to post, when to post, and how to create urgency without being pushy

✅ Why you DON’T need paid ads — and why they’ll actually slow you down at this stage

If you’ve ever said, “I just need one good cash hit to get ahead again,” this is the fastest way we know to make it happen.

📌 Event Reminder – Gym Profits Summit

📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 November 14–15, 2025

🎟️ Seats capped at 120 gym owners only

At this 2-day interactive workshop, Scott Carpenter and special guest Matt Wilber will help you:

🔥 Build a winnable business model (profit with 150–200 members, not endless volume)

🔥 Master high-ticket sales & add $10K–$20K/month—even from current clients

🔥 Launch offers using this exact “10K Weekend” playbook — LIVE in the room

🔥 Walk away with scripts, assets, and confidence to print money on demand

👉 Join the waitlist now at gymprofitssummit.com



1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free call to launch your own 10K Weekend Play: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Ready to pull off your own cash surge? Join the waitlist now at gymprofitssummit.com