This week on the Profit Lifestyle Podcast, Scott Carpenter sits down with Angela Juliet Fornick Rossi and Michelle McKee, founders of Premier Functional Medicine.

💡 This is one of the most educational episodes yet, diving into the fast-changing world of hormones, peptides, and functional medicine—and what every gym owner and fitness entrepreneur needs to know.

✅ The truth about hormones and peptides—why they’re rapidly changing and hard to keep up with.

✅ How Scott’s own doctor helped him heal long-term tendinitis and optimize his health through peptides.

✅ Real client stories: when workouts and nutrition aren’t enough, and why underlying hormonal issues might be the missing piece.

✅ The dangers of “backroom bro-science” peptide use vs. safe, medically guided solutions.

✅ Why peptides like Sermorelin and Tesamorelin can transform recovery, sleep, fat loss, and muscle repair when used correctly.

✅ The business side: how gym owners can better support clients struggling with results despite effort.

This isn’t a sales pitch—it’s pure education from trusted professionals who know their craft inside and out

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Joining Scott live in Scottsdale will be Matt Wilber, one of the top multi-location gym owners in the U.S. and creator of the 7-Figure Marketing Method. Together, Scott & Matt will show you how to:

• Build a Winnable Model – Maximize profit with 150–200 members instead of chasing volume.
• Master High-Ticket Sales – Scott’s framework that adds $10K–$20K/month in weeks, even from current clients.
• Leverage Matt’s 7-Figure Marketing Method – Flood your gym with paid trials without wasted ad spend.
• Retention & Pricing Power – Charge more, reduce churn, and deliver stronger client results.
• Workshop-Style Implementation – Leave with ready-to-execute offers, scripts, and systems.

📌 Event Details

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟 Seats: Capped at 120 gym owners (intimate & implementation-focused)

👉 Get on the waitlist now: gymprofitssummit.com

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners & fitness entrepreneurs: [Facebook Group]

3️⃣ Book a free call with us to learn how to create a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

Most gym owners rely on their software dashboards… but the truth is, they suck. Mindbody, Zen Planner, PushPress—you name it. None of them give you the full picture.

In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Boimila explain why every gym needs a custom spreadsheet dashboard to track the real numbers that determine whether your model is winnable—or doomed to fail.

From KPIs and churn to expense leaks and false “top-line” wins, Scott and Andy break down exactly how to stop flying blind and finally run your gym with clarity.

🚀 Gym Profits Summit 2025

This November, join Scott Carpenter and special guest Matt Wilber (multi-location gym owner & creator of the 7-Figure Marketing Method) in Scottsdale, AZ for two full days of hands-on implementation.

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only

Inside the room you’ll learn:

Build a Winnable Model – Profit with 150–200 members (no endless volume chase).

High-Ticket Sales Framework – Add $10K–$20K/month without needing more members.

7-Figure Marketing Method – Flood your gym with paid trials (no wasted ad spend).

Retention & Pricing Power – Why charging more keeps clients longer and happier.

Workshop-Style Implementation – Do the work in the room. Leave with scripts, offers, and systems ready to roll out on Monday.

👉 Waitlist now open: https://gymprofitssummit.com/

⚠️ Tickets will sell out—only waitlist members get first access.

When You’re Ready, Here’s How We Can Help:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners: The Profit Lifestyle Facebook Group.

3️⃣ Book a free call to build your profitable business model: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with Scott Carpenter and Andy Miller!

This episode hits home for every gym owner who’s ever said:

👉 “I don’t have enough leads.”

👉 “If I just had more leads, my problems would be solved.”

The truth? “More leads” isn’t always the answer. In fact, chasing volume without clarity can keep you stuck in grind mode forever.

Scott and Andy break down:

✅ Why “I need more leads” is too vague—and how to define your real number.

✅ The math behind churn, conversion, and client value that reveals exactly how many leads you actually need.

✅ Why organic marketing always beats chasing cheap Facebook leads.

✅ Simple, proven tactics for consistent local exposure (farmers markets, open houses, community workouts, even “Coffee with a Coach”).

✅ How to flip referrals into a perk of membership instead of just an ask.

By the end, you’ll see that the gap between where you are now and where you want to be isn’t as big as you think—it just requires clarity, not guesswork.

This November, join Scott Carpenter and special guest Matt Wilber (multi-location gym owner & creator of the 7-Figure Marketing Method) in Scottsdale, AZ for two full days of hands-on implementation.

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only

Inside the room you’ll learn:

• Build a Winnable Model – Profit with 150–200 members (no endless volume chase).
• High-Ticket Sales Framework – Add $10K–$20K/month without needing more members.
• 7-Figure Marketing Method – Flood your gym with paid trials (no wasted ad spend).
• Retention & Pricing Power – Why charging more keeps clients longer and happier.
• Workshop-Style Implementation – Do the work in the room. Leave with scripts, offers, and systems ready to roll out on Monday.

👉 Waitlist now open: https://gymprofitssummit.com/

⚠️ Tickets will sell out—only waitlist members get first access.

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners: The Profit Lifestyle Facebook Group.

3️⃣ Book a free call to build your profitable business model: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

🎯 Mindset is everything… but how do you actually define it, train it, and use it to change lives?

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter! In this episode, Scott sits down (for the third time!) with special guest Mark England, co-founder of Enlifted and one of the most respected mindset coaches in the fitness and coaching world.

Mark is joining us not only on the podcast but also LIVE on stage at the Gym Profits Summit in Scottsdale this November 14–15. His work has transformed the way coaches, gym owners, and entrepreneurs think about mindset—and today, he breaks it down in a way you’ve never heard before.

💡 From the stories we tell ourselves to the exact words that shape our identity, Mark shows us why mindset isn’t just “rah-rah motivation”—it’s the mechanics of language and breath that literally change how we see the world.

✅ Why “mindset” is really just the story you tell yourself

✅ The Trifecta of Doom: fear of not being enough, imposter syndrome, and victim mentality

✅ How to spot the language traps keeping you stuck in self-sabotage

✅ The role of breathing in breaking out of victim thinking and stress responses

✅ How journaling and writing slow down chaotic stories in your head

✅ Simple daily practices (like soft talk detox) that rewire your confidence

✅ Why changing just a couple of words can change your entire life story

✅ How coaches can use these tools to help clients go deeper than nutrition & workouts

🎓 Start Here → Free Training for Coaches

Discover the Enlifted method and learn how to get your clients even better results.

👉 Sign up now: https://www.enlifted.me/free-training

📌 Bonus Opportunity → Live Enlifted Workshop

Happening Thursday, September 11, 2025 at 12–2pm EST. A live mindset workshop with Mark & Kimberly where you’ll learn proven coaching strategies to create lasting transformations.

👉 Save your spot: https://www.enlifted.me/liveworkshop

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs:

👉 https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to learn how to create a profitable fitness business:

👉 https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com

🔥 It’s time to master the words, rewrite the story, and build both the business and life you want. Let’s go!

The Gym Profits Summit | November 14–15, 2025 | Scottsdale, AZ

This is it! In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter drops the official announcement for the Gym Profits Summit — happening November 14–15, 2025 at Venue8600 in Scottsdale, Arizona.

This isn’t another conference filled with hype, fluff, and endless sales pitches. The Gym Profits Summit is a hands-on, workshop-style event designed to help you walk away with a ready-to-execute plan to add $10K–$20K in monthly profit—without needing 400–500 members to survive.

🚀 HUGE ANNOUNCEMENT: Special Guest Matt Wilber

Joining Scott is Matt Wilber, one of the top multi-location gym owners in the U.S. and creator of the 7-Figure Marketing Method. Together, Scott and Matt will give you an unfair advantage in today’s fitness industry by combining:

✅ Build a Winnable Model – Learn how to maximize profit with 150–200 members instead of chasing volume.

✅ Master High-Ticket Sales – Scott’s proven framework that adds $10K–$20K/month in weeks, even from current clients.

✅ Matt’s 7-Figure Marketing Method – Proven lead-gen and referral plays that flood your gym with paid trials (no wasted ad spend).

✅ Retention & Pricing Power – Why charging more helps reduce churn and creates stronger client results.

✅ Workshop-Style Implementation – Do the work in the room, create offers, scripts, and systems, and leave with everything ready to implement on Monday.

📌 Event Details

📍 Location: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only (intimate & implementation-focused)

Event Format:

Small group, interactive workshops (not just note-taking)

Q&A access with Scott & Matt throughout the event

Live worksheets, playbooks & scripts to take home

Connections with other high-level gym owners solving the same challenges

Who Should Attend:

Gym owners stuck at break-even or “grind mode”

Multi-location owners looking to scale profitably

Fitness entrepreneurs ready to bolt on high-ticket and modern marketing plays

🔥 Secure Your Spot

This event will sell out quickly. To make sure you don’t miss it:

👉 Join the waitlist now at gymprofitssummit.com

Only those on the waitlist will get first access to tickets when they go live.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to learn how to create a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Don’t wait—get on the waitlist now at https://gymprofitssummit.com/

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🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

💡 The Wealth Protection Playbook for Gym Owners 💡

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This week we’re tackling a question nobody in the fitness industry ever talks about—but everyone should: what happens to your business and your family if you die?

It’s a tough, uncomfortable topic, but ignoring it could devastate everything you’ve worked for. Scott and Andy open up about life insurance, financial protection, and how to make sure your loved ones and business partners are secure no matter what.

✅ Why most gym owners are financially vulnerable if tragedy strikes

✅ The difference between term vs. whole life insurance (and why both matter)

✅ How whole life insurance can build wealth and protect your family

✅ The truth about GoFundMe campaigns and why they’re not enough

✅ Scott’s personal story of using life insurance to buy real estate and fund growth

✅ How to use convertible term policies to protect yourself against future health issues

✅ Why the wealthiest people have the most insurance

✅ How to build “money babies” (assets that create more assets 💵👶)

I was recently a guest on the Business of Strength Podcast with Dan Goodman—where I’ll also be a guest speaker at their Scottsdale Event on Sep 18–19.

👉 Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to learn how to build a profitable fitness business: ptlegends.com/1on1call

4️⃣ Email us anytime at info@theprofitlifestyle.com for questions, feedback, or support

🔥 This episode isn’t just about making money—it’s about protecting what matters most. Take action now so your family and your business are secure, no matter what tomorrow brings.

📩 The Simplest Marketing Play You’re Not Using 📩

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving into one of the easiest and most effective marketing plays you can run today—the famous 9-word email. No tech, no funnels, no ad spend—just a simple question that sparks conversations and gets clients walking back through your doors.

💡 Most gym owners are overcomplicating their marketing while ignoring the one tool they actually own—their email list. Scott and Andy break down exactly how you can use this dead-simple approach to re-engage leads, reignite conversations, and generate new clients out of thin air.

This strategy has been proven across multiple industries for decades, and now you’ll see how to plug it into your fitness business with 5 minutes of effort.

✅ Why your email list is your most valuable (and underused) asset

✅ The exact 9 words to send your list TODAY

✅ How to avoid overcomplicating follow-up emails that look like spam

✅ Why short, personal outreach beats polished “salesy” emails

✅ How this works even if you’ve been neglecting your list

✅ Real-world results from gym owners who’ve turned this into $30K+ weeks

✅ Why ROI on this play is infinite compared to paid ads

✅ The upcoming live events where you can go deeper into tactical plays

📢 I was recently a guest on the Business of Strength Podcast with Dan Goodman, where I’ll also be speaking at their Scottsdale event coming up September 18–19.

🎟️ Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com.

🔥 Also—don’t miss our big live event:

GYM PROFIT SUMMIT

📅 November 14 & 15, 2025

📍 Scottsdale, Arizona

This isn’t your typical conference. We’re cutting out the fluff and diving straight into strategic, tactical work that will change your business on the spot. Seats are limited (capacity 120), so save the date now.

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to create a profitable fitness business: https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com with your questions, wins, or feedback—we’d love to hear from you!

📢 Important: This episode was originally recorded for The Business of Strength Podcast hosted by Dan Goodman. In it, Scott joins Dan as a guest to share proven strategies for adding a high ticket mentorship offer to your gym — a move that can add $100K+ per year without increasing your membership headcount.

We’ve added a short personalized intro so it fits right here in The Profit Lifestyle feed.

You’ll hear how gym owners in all kinds of markets — from high-income Scottsdale to small-town Louisiana — are using this approach to boost revenue, improve client results, and create more freedom for themselves.

💡 Bonus: Scott also dives into pricing strategies, overcoming sales objections, and why high-value clients are often the easiest to work with.

What You’ll Learn in This Episode:

✅ What a true “high ticket” offer looks like (and why it’s not just a fancy 6-week challenge)

✅ How to structure 3-tier pricing for high, mid, and low offers

✅ How to sell high ticket in any market

✅ The “G-Wagen offer” and why the most expensive program can be the easiest to sell

✅ How to fulfill high ticket without overloading yourself or your team

✅ Why fewer members + higher value = more profit & freedom

✅ The financial habit that set Scott up for long-term wealth

✅ Scott’s story of bouncing back from major business setbacks

📌 Special Note:

I’ll also be a guest speaker at their Scottsdale event on September 18–19.

🎟 Get $250 off tickets with my speaker code: Carpenter250 at www.bosretreat.com.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

📧 EMAIL US at info@theprofitlifestyle.com

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!