If you’ve been on the fence about starting a podcast for your business, this episode is for you.

In this conversation, I break down why podcasting is one of the most powerful platforms for business owners, especially if your work is rooted in transformation, education, and trust.

Our goal is not to go viral or chase downloads but to build real relationships that support long-term growth.

00:00 – On the fence about starting a podcast? This episode is for you

01:05 – Why I advocate podcasting for business owners

02:30 – How consuming podcasts created real mindset shifts for me

05:00 – Why long-form content supports deeper understanding

06:40 – Reason #1: Podcasting helps create mindset shifts

07:20 – Why short-form content alone isn’t enough

08:50 – Reason #2: Podcasting builds community and support

09:30 – Why mindset shifts are hard without community

10:55 – Reason #3: Podcasting builds trust and real relationships

11:40 – How long-form content shows your values and authenticity

13:20 – Sharing your story and the human side of your business

14:20 – Bonus: Staying visible and building authority through repurposing

15:00 – How one podcast episode becomes weeks of content

16:25 – Why podcasting saves time and reduces content pressure

16:55 – Final thoughts on sustainable, long-term business growth

17:45 – Encouragement for business owners creating meaningful impact

19:00 – Episode wrap-up and closing message

In this episode, we share how making one small change, like focusing on a clear audience problem and using real listener feedback, helped one client gain 300 extra podcast downloads in a single week. You’ll learn why narrowing your niche, testing ideas, and creating content that genuinely connects can make your podcast grow faster and stronger.

00:00 — The Story Behind 300 New Downloads

01:30 — The Power of Focused Topics

03:15 — Listening to Audience Feedback

04:30 — The Test That Changed Everything

06:00 — Why Niching Down Isn’t a Limitation

07:30 — Creating Resonant Content Through Real Conversations

09:15 — Patience and Foundation Building

10:00 — One Problem, One Person, One Strategy

12:00 — Reflection and Results

13:30 — How to Work with Pod Kai Media

• Pod Kai Media – https://podkai.com/

Save My Thyroid Podcast – Hosted by Dr. Eric Osansky, focused on Graves’ disease, hyperthyroidism, and root-cause thyroid healing.

In this episode, we break down how to know when your podcast is ready for sponsorships, the three main models (CPM, value-based, affiliate), and why audience alignment is key. We also walk through a five-step media kit system and share a plug-and-play toolkit to help you confidently land and keep sponsors.

00:00 – Intro & Setting Expectations

Why knowing your target audience is the foundation of monetization.

02:00 – Sponsorship Models

Breakdown of CPM-based, value-based, and affiliate models—and when to use each.

05:30 – Audience Alignment

Why sponsors care about who your listeners are, plus demographics and location factors.

09:36 – Building Relationships

How to position sponsorships as win-win partnerships and create long-term deals.

11:00 – Sponsorship Media Kit (5 Phases)

1. Foundation (brand, mission, purpose)
2. Connection (authentic story + host intro)
3. Proof of performance (downloads, audience data)
4. Social proof (reviews, rankings)
5. Close strong (no pricing upfront—build confidence first).

19:28 – The Podcast Sponsorship Media Kit Creation System

Introduction to Kai’s plug-and-play kit with tutorials and checklists.

22:30 – Final Advice

Keep learning, testing, and building relationships to monetize your podcast sustainably.

GET YOUR PLUG-AND-PLAY PODCAST SPONSORSHIP DECK TEMPLATE HERE https://docs.google.com/document/d/1KbohguIEeqvHwgU3Eb8FkZ87aTzO_IVgk8bOtUIGfHQ/edit?usp=sharing