Want to secure 10000 USD podcast sponsorship deals? Listen to this episode

In this episode, we break down how to know when your podcast is ready for sponsorships, the three main models (CPM, value-based, affiliate), and why audience alignment is key. We also walk through a five-step media kit system and share a plug-and-play toolkit to help you confidently land and keep sponsors.

00:00 – Intro & Setting Expectations

Why knowing your target audience is the foundation of monetization.

02:00 – Sponsorship Models

Breakdown of CPM-based, value-based, and affiliate models—and when to use each.

05:30 – Audience Alignment

Why sponsors care about who your listeners are, plus demographics and location factors.

09:36 – Building Relationships

How to position sponsorships as win-win partnerships and create long-term deals.

11:00 – Sponsorship Media Kit (5 Phases)

1. Foundation (brand, mission, purpose)
2. Connection (authentic story + host intro)
3. Proof of performance (downloads, audience data)
4. Social proof (reviews, rankings)
5. Close strong (no pricing upfront—build confidence first).

19:28 – The Podcast Sponsorship Media Kit Creation System

Introduction to Kai’s plug-and-play kit with tutorials and checklists.

22:30 – Final Advice

Keep learning, testing, and building relationships to monetize your podcast sustainably.

GET YOUR PLUG-AND-PLAY PODCAST SPONSORSHIP DECK TEMPLATE HERE https://docs.google.com/document/d/1KbohguIEeqvHwgU3Eb8FkZ87aTzO_IVgk8bOtUIGfHQ/edit?usp=sharing