High-performance coaching expert Oli Cooke joined The Next 100 Days Podcast. He is a mindset and performance coach for entrepreneurs.

• Oli uses rapid root-level mindset shifts to help entrepreneurs overcome mental blocks and achieve higher performance
• His approach combines logical communication with metaphors, visualisation, and mental rehearsal techniques
• Oli works primarily with driven entrepreneurs to clear obstacles to their ambitious goals and visions
• He offers audio programs for mental shifts during walks, leveraging the altered state of consciousness from bilateral stimulation

• Started in Vietnam teaching English pronunciation, noticed mindset impacts on student performance
• Developed interest in mindset techniques while dealing with personal anxiety challenges
• Uses NLP, inner leadership coaching, and rapid resolution therapy in his practice
• Focuses on rapid root-level shifts to cause quick, effective transformations
• Aims to get clients' minds sharper and thinking clearer to tackle problems strategically

• Clients are typically already high performers but have specific goals they're struggling to achieve
• Helps clear mental blocks, fears, and limiting beliefs holding clients back
• Uses multi-level communication: logical explanations paired with metaphors, visualization, mental rehearsal
• Offers both short-term work on specific issues and long-term weekly coaching relationships
• Clients report improved clarity, decision-making, and team performance after sessions

• Leverages the power of the unconscious mind to drive habits and behaviors
• Uses mental rehearsal like Olympic athletes to automate performance
• Focuses on clear intentions the unconscious can understand (e.g. visualising crossing finish line first)
• Offers audio programs for mental shifts during walks, taking advantage of bilateral stimulation

• Discussed entrepreneur's challenge of scaling business operations (e.g. 10 units vs 1000)
• Oli's approach: get minds sharper to think most clearly and strategically about real possibilities
• Clears mental preoccupation with impossible scenarios or finished events
• Aims to focus client's energy and attention on what's truly possible to achieve.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at

Chris Brisson runs a texting platform from the website salesmsg.com he is the founder of Salesmsg, and discusses SMS marketing and business communication strategies.

• Salesmsg provides a platform for businesses to send and receive SMS messages, integrating with CRMs for automated, two-way text conversations
• SMS is emerging as a critical channel for business communication due to high open rates and engagement compared to email or phone calls
• Ethical use of SMS marketing requires explicit opt-ins; unsolicited texting is illegal and damages customer relationships
• Salesmsg offers AI-powered text conversations that can qualify leads and drive conversions while maintaining a natural, human-like tone

• SMS is becoming increasingly important as email deliverability declines and fewer people answer phone calls
• Text messaging offers a "clean" channel with high open and engagement rates
• Businesses can use SMS for lead generation, engagement, qualification, revenue driving, feedback collection, and referrals

• Integrates with major CRMs like HubSpot, Salesforce, and Pipedrive
• Allows businesses to send/receive texts from computers, not personal phones
• Offers automation capabilities for immediate response to web form submissions
• Provides AI agents that can conduct human-like conversations using brand voice

• Explicit opt-ins are required; cannot text old lists without new permission
• Businesses must get approved to send text messages, ensuring legitimacy
• Best to use SMS as a channel to move customers to the next stage in the funnel, not for hard selling
• Keep messages simple, personal, and natural - avoid long, marketing-heavy texts

• Event speakers using SMS for lead capture (e.g., "Text 'slides' to this number")
• Appointment reminders and delivery notifications
• Sales follow-ups and meeting scheduling
• Customer support and engagement

• $49 per 1000 credits (1 credit = 1 text message sent)
• Costs can add up with conversational use, but ROI often justifies expense
• Start with smaller plans and scale up as needed

• Explore Salesmsg integration possibilities with existing CRM systems
• Review current opt-in processes to ensure SMS compliance
• Consider testing SMS for upcoming events or campaigns to gauge effectiveness
• Evaluate potential ROI of SMS marketing compared to other channels

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of

Brain Holliday is a mind-body coach. What you'll take from this podcast is how Brian is transitioning from one type of business to another. As business owners, we've been there. It seemed to be occurring in real time. His value becomes apparent when the clarity of his offer is evident.

Brian shares his personal history with swimming, explaining that he was obsessed with becoming a strong swimmer as a young man, but struggled despite his efforts. He describes how he eventually unlearned his previous techniques and developed a new, more mindful approach to swimming that allowed him to dramatically improve.

How he applies the principles he learned from his swimming journey to other areas of his life, such as running and golf. He believes this mindset-focused approach can be valuable for executives and others dealing with high-pressure situations.

The group explores how Brian can package and market his mindset coaching services, with Kevin and Graham providing feedback and suggestions. They discuss the need to clearly define Brian's target audience, value proposition, and structured program or framework.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Pia Silva coaches small branding agencies to scale profit and freedom without employees. She advocates for a project-based, high-ticket branding model vs. ongoing retainers.

• Pia coaches small branding agencies to scale profit and freedom without employees
• She advocates for a project-based, high-ticket branding model vs. ongoing retainers
• Effective branding requires confidence, strategy and standing out, not just design skills
• AI and cheap labor are threats to commodity design work, but not strategic branding

• Coaches small branding agencies via online training/coaching program
• Teaches her "No BS Agency Mastery" model developed in her own agency
• Focuses on project-based branding (e.g. $40k for 2-day intensive) vs. retainers
• Emphasizes profitability and lifestyle over top-line revenue growth

• Brand = "What people say about you when you're not in the room"
• Badass brand: Magnetically attracts ideal clients, repels others, charges premium
• Focus on strategy, messaging, design that stands out vs. generic corporate branding
• Ask "What do you stand against?" to uncover differentiation

• "Badass" and edgy messaging became mainstream, diluting impact
• Rebranding example: Financial firm evolved from edgy to sophisticated positioning
• Need to continually evolve brand as market changes

• AI/cheap labor threaten commodity design work
• Strategic thinking, leadership, client trust more important than ever
• Opportunity to curate and guide AI-generated options based on strategy

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Reed Hansen, from Chicago, runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation. He is this week's gues on The Next 100 Days Podcast.

• Reed Hansen runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation
• Podcasting can be an effective marketing tool, increasing visibility and perceived authority for business owners
• AI is rapidly changing digital marketing, creating both challenges and opportunities for small businesses

• Offers range of digital marketing services including CRM, audience targeting, SEO, ads, AI sales agents, content marketing, web development
• Surge Audiences: Uses buyer intent data from partner network to create targeted prospect lists for outreach
• AI sales agents: Developed for inbound/outbound communication, booking meetings with 80%+ uplift in engagement vs traditional chatbots

• Reed found success getting booked on podcasts, shares expertise through Surgecast service
• Podcasting increases perceived authority and expertise with existing clients
• Offers clients podcast booking service, guaranteeing 3 bookings per month for $500
• Podcast appearances often rank highly in Google search results, increasing online visibility

• Rapid changes creating both opportunities and challenges for small businesses
• Reed focuses on bridging education gap, helping clients leverage new AI tools
• Discussed potential for AI to develop apps without coding in near future
• Explored strategies for optimizing content for AI-powered search, like using question-based long-tail keywords

• Digital marketing landscape increasingly complex for small businesses to navigate alone
• Many business owners lack technical skills, starting with basics like professional email setup
• Reed takes consultative approach, assessing client's tech comfort and tailoring solutions

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Transcend is Faisal Hoque's latest book. It provides readers with the road maps that will soon be upon us. Faisal shares his perspective on the intersection of philosophy, humanity, business and technology. It made for an excellent conversation on this week's The Next 100 Days Podcast.

The group shifts to discussing Faisal's background as a management thinker and author. Faisal explains that his new book "Transcend" explores the intersection of humanity, philosophy, management, and technology in the age of AI. He outlines a framework called "Open and Care" to guide the opportunities and risks of AI.

The conversation delves into a deeper philosophical discussion about the potential catastrophic scenarios if AI is not properly governed. Faisal expresses concerns about AI replacing jobs, especially for younger generations, and the risks of AI being controlled by a small number of people. Kevin and Graham also share their perspectives on the challenges of regulating emerging technologies.

Faisal suggests that while governments may be slow to act, public pressure and the emergence of AI-related crimes will eventually force legislative action. He argues that a balanced, "middle path" approach is needed to harness the benefits of AI while mitigating the risks. The group discusses the difficulties of getting governments to effectively regulate AI.

The hosts thank Faisal for the thought-provoking discussion and invite him to provide a testimonial about his experience on the podcast. Faisal expresses his appreciation for the challenging conversation and his willingness to return as a guest.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Here's the rational for Inclusive Leadership - people are the backbone of organisational effectiveness. Scientific research shows that our hard-wired survival instincts can hinder our ability to lead and collaborate effectively in teams. By becoming aware of these instincts in ourselves and others, we can help each other succeed and perform better. Alex Draper's DX Learning provides the platform, tools, and capabilities for leaders and their teams to thrive in today’s workforce.

Link to Alex's business page: https://www.dx-learning.com/

Kevin, Alex, and Graham introduce themselves and discuss their backgrounds, including their experiences with technology and leadership training at large organizations like Royal Mail.

Alex explains his "CARE" framework for inclusive leadership, which focuses on providing Clarity, Autonomy, building Relationships, and ensuring Equity. He emphasizes the importance of adapting leadership styles to the unique needs of each team member.

The group discusses how C-suite executives often lack awareness of the full scope of issues facing their organizations, and can struggle with imposter syndrome and lack of confidence in their leadership abilities. Alex suggests this is a key area where leadership training can have a big impact.

The conversation explores how different generations, especially younger workers, have varying communication preferences and comfort levels with technology. Alex advocates for leaders to adapt their styles to effectively engage all team members.

Alex provides specific recommendations for leaders to improve in the next 100 days, including simplifying communication, actively building relationships by asking thoughtful questions, and regularly reflecting on their own leadership behaviors.

Alex shares a few final insights, including the origins of Chicago's "Windy City" nickname and the importance of leaders being humble and focused on being human, rather than trying to be the smartest person in the room.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham is the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Teresa Carrington is CEO of a not for profit, Ten By Three

What does Ten By Three mean? "TEN" reflects the number of products we promise to purchase monthly from artisans who live in extreme poverty. "By" reflects a Prosperity Wages model.

10x3 pay artisans at least 2.5 times the fair trade rate, enabling them to care of their families and have enough extra to start businesses. Unlike micro-lending, this ensures financial independence without debt.

"THREE" requires artisans to begin at least three businesses. Each business generates an average of four income streams, giving artisans at least 12 streams of income. This sparks generational wealth and ensures a sustainable exit from poverty.

The group discusses Theresa's charity work and passion for helping those in poverty. She shares her personal story of overcoming hardship and how that has driven her to create a charity that empowers artisans in developing countries. Kevin & Graham praise Theresa's mission and the positive impact of her "Ten by Three" model.

Theresa outlines her goals for the charity, including expanding into more of the world's poorest nations, spreading the "Ten by Three" model to other organisations and governments, and building up financial reserves to provide more stability. We discuss the challenges and opportunities around achieving these goals.

The group reflects on the passion and purpose that drives Theresa and her charity work. They discuss how this level of dedication and commitment is essential for making a real difference, and how it can inspire and motivate others to get involved and support the cause.

Lastly, we touch on the potential pitfalls of traditional aid and development efforts, noting how they can sometimes do more harm than good by not properly understanding the needs of the local communities. We emphasise the importance of trade over aid and empowering people to develop from within.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com