The New Rules of Customer-Centric Marketing

You have worked hard and invested endless time, talent and capital into developing the perfect product, business and marketing plan. But without one crucial component, all of that investment goes down the drain.

The customer experience has the power to make or break a business. Without a great customer experience, your business will flounder, no matter how well-planned it is or how great your product is. Ted Rodgers, Chief Marketing Officer at Digital River joins us to share how integrating customer-centricity throughout the entire buying process can supercharge your business, placing customers at the heart of the organization.

Join us as we discuss:

• Driving conversion by elevating the buying experience throughout marketing for a seamless, enjoyable buyer journey
• The evolution of the e-commerce environment and increasing focus on direct-to-consumer sales
• Leveraging data to design the perfect customer experience with balanced physical and digital integrated marketing campaigns